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How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
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Find numerous posts on popular aspects of content curation and marketing by clicking the links below. 


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How Can the Value of Top-of-Funnel Channels be Measured

How Can the Value of Top-of-Funnel Channels be Measured | Content Marketing and Curation for Small Business | Scoop.it
Marketing efforts at the top of the funnel, like PR and content marketing, are notoriously hard to measure in terms of their value. In today's Whiteboard Friday, Rand offers three ways you can perform that measurement, as well as some perspective about "serendipitous marketing."
Peg Corwin's insight:

It's very hard to measure the results of top of funnel content marketing, social media and PR.  Check this video to learn about 3 ways to tackle it.

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Mapping your User Journey - On Mobile Too

Mapping your User Journey - On Mobile Too | Content Marketing and Curation for Small Business | Scoop.it

 - Deliver value quicker by knowing what your users want to accomplish.

Peg Corwin's insight:

Give your visitors what they want to do first, not a general intro to your app or site.  (And watch for the largest subscribe popup I have ever seen)

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How and Why to Conduct a Meaningful Content Audit

How and Why to Conduct a Meaningful Content Audit | Content Marketing and Curation for Small Business | Scoop.it
A content audit is an analysis of all the content you've published. It exposes where your content lives, how it’s performing, and where the gaps are.
Peg Corwin's insight:

Learn the basic steps to conduct a content audit.  Also see link to free tool.

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Inbound Marketing: the power of content curation

Inbound Marketing: the power of content curation | Content Marketing and Curation for Small Business | Scoop.it
Inbound marketing is efficient and its lifeblood is content. So how can you scale it with ROI to generate more business?
Peg Corwin's insight:

Excellent Slideshare to explain content curation benefits.

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Marco Favero's curator insight, November 20, 2:25 AM

aggiungi la tua intuizione ...

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3 Ideas To Make Content Marketing Everybody's Job

3 Ideas To Make Content Marketing Everybody's Job | Content Marketing and Curation for Small Business | Scoop.it
Content Marketing needs to grow beyond the marketing team and involve everyone. But creating content is hard. So how do you make that happen concretely?
Peg Corwin's insight:

Three practical ideas for content creation include a newsletter of best posts, a private content hub and finding champions who already share and make them leaders.  Click to learn more.

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Build Your List and Make Your Audience Love You with Recurring Content Events

Build Your List and Make Your Audience Love You with Recurring Content Events | Content Marketing and Curation for Small Business | Scoop.it
Learn how to build your list with recurring content events readers will love to consume, as well as ways to follow up with your audience after an event.
Peg Corwin's insight:

Learn how to create and market teleseminars, webinars and online events that draw an audience and build your list.

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Content Marketing Tips from Content Jam Speakers

Content Marketing Tips from Content Jam Speakers | Content Marketing and Curation for Small Business | Scoop.it
Here are quick content marketing tips on how to get the most out of your content marketing conference, and Content Jam, experience.
Peg Corwin's insight:

Great ideas for how to use conferences to create content.

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Content Marketing: Friend Or Foe?

Content Marketing: Friend Or Foe? | Content Marketing and Curation for Small Business | Scoop.it
Content marketing can be a valuable tool to your marketing efforts if used correctly, but can prove to be detrimental to your business if not done with love.
Peg Corwin's insight:

Good advice for a content makeover, especially on how to handle poor content. (no-index, don't delete)

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Five key mindsets of successful content marketing publishers

Five key mindsets of successful content marketing publishers | Content Marketing and Curation for Small Business | Scoop.it
You are a publisher. That’s right. If you have a website containing any words or pictures, you are a publisher. If you publish a blog or sales collateral, the
Peg Corwin's insight:

Are you an editor, publisher, marketer, analytst or demographer in your content strategy?

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KPIs for Content Marketing

KPIs for Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
Have you set KPIs for your Content Marketing? In this video, John describes three measurable KPIs that aren't just leads or sales.
Peg Corwin's insight:

KPIs are links to your site, social shares, and time spent on page.  Video to learn more.

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The Psychology of Sponsorship – 7 Content Marketing Opportunities

The Psychology of Sponsorship – 7 Content Marketing Opportunities | Content Marketing and Curation for Small Business | Scoop.it
Sponsorship, the acquisition of rights to affiliate or directly associate with a product, person, organisation, venue, cause, team, league or event, is a rising star in the marketing mix, worth $51BN+ globally and growing at 4%+ annually. But despite exciting new digital opportunities for activating (bringing to life) sponsorship deals – live, on-screen and in situ – little attention from digital marketers has been given over to sponsorship. The upshot is sponsorship remains a silo seperated from digital marketing, despite opportunities to fuse the two.  What then are the top digital activation opportunities in sponsorship?

To digitally optimise sponsorship, it helps to understand the basics of how sponsorship can work as an effective marketing tool, so here’s a quick primer on the psychology of sponsorship that outlines 7 digital opportunities in sponsorship using a behaviourist take on Kahneman’s ‘Thinking, Fast (System 1) and Slow (System 2)’ model (that I’ve been putting together for an upcoming conference paper on the Digital Future of Sponsorship). If you want to skip the psychobabble, and jump the end for a summary of the 7 opportunities, feel free!

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Marco Favero's curator insight, October 31, 12:02 PM

aggiungi la tua intuizione ...

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12 Tenets of Customer Focused Content Marketing

Marketing be a vast and complicated endeavor with lots of options, tricks and strategies to choose from. But there's one thing that's not up for debate, consumers are taking control over what they consume and when they consume it. From TIVO to Netflix, Spotify to Snapchat, today's consumers have the tools and desire to shut out the traditional marketing "noise". Making traditional marketing less and less effective by the minute.

That's where customer focused content marketing comes in. We were fortunate enough to catch up with Marcus Sheridan a while ago and get his take on creating content that answers customer questions. It's amazing what happens when you give consumers the answers they're looking for. They like you and if you provide enough value, they begin to trust you.

We hope you find value in this infographic. Please share and 'Pay it Forward" if you do.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
Peg Corwin's insight:

Why is it so hard to do customer-focused marketing?  Because we are afraid of giving away too much if we really answer pressing questions of clients?  Because we are afraid of talking about competitors, or giving content away to them?  Are we afraid clients won't need us if we answer the questions?

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Marco Favero's curator insight, October 2, 10:45 AM

aggiungi la tua intuizione ...

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How to Convert your Visitors into Loyal Readers

How to Convert your Visitors into Loyal Readers | Content Marketing and Curation for Small Business | Scoop.it

ExcHow to Convert your Visitors into Loyal Readers IFTISEO , Get Online earning tricks, hacking tricks, Website SEO, Social networking tricks and much more at IFTISEO

Peg Corwin's insight:

Familiar but excellent points about how to build an engaged audience for your content.  I like the blog formatting too.

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Gina Tucker's curator insight, November 26, 6:46 PM

Take care to keep your site consistently updated with relevant content. Your viewers will come to respect you as a thought leader in your industry, and a trusted source of news and information. people will come to your site expecting great content, so don't keep them waiting! Write blog posts, curate, share, and read to keep on top of industry news. 

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The Best Content Marketing Metrics According to 24 Experts

How do today's top marketing experts measure their content? Find out the answer to this question with insights from Lee Odden, Heidi Cohen, Cyrus Shepard & mor…
Peg Corwin's insight:

Interesting to me that some experts recommend revenue at the most relevant metric for content marketing  Challenging to get that one.

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Answering Questions with Content Marketing

Answering Questions with Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
Click here to learn more about answering questions with content marketing and what it can do for your website! Traffic, conversions and authority can all get a boost!
Peg Corwin's insight:

Here's how to really answer the questions of your customers with content and promote it on the web.  Great tips.

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The Comprehensive Learning Library For Aspiring Online Marketers

The Comprehensive Learning Library For Aspiring Online Marketers | Content Marketing and Curation for Small Business | Scoop.it
This is an indespensible resource for anyone looking to learn more about online marketing. We cover everything from blogging to conversion rate optimization
Peg Corwin's insight:

Find an overview and reference links on aspects of online marketing, including SEO, local SEO, Pay Per Click ads, display ads,  email marketing, social media marketing, content marketing, blogging, conversion rate optimization, user experience, link building, web analytics, and growth hacking.

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How to Take Your Visual Content to the Next Level

How to Take Your Visual Content to the Next Level | Content Marketing and Curation for Small Business | Scoop.it
Do you want to share stronger visuals? Have you looked at what other content creators are doing? Watching what works for others in your industry can help you create content that increases engagement with your own audience. In this article I'll share how to search Pinterest, Instagram and Facebook for visual content to inspire your…
Peg Corwin's insight:

Take these insights and make visuals that drive engagement and conversions.

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How Much to Charge for Sponsored Content – is This a Question You’ve Ever Asked Yourself?

How Much to Charge for Sponsored Content – is This a Question You’ve Ever Asked Yourself? | Content Marketing and Curation for Small Business | Scoop.it
additional ways to showcase your engagement levels are to include interaction levels on your social media platforms (i.e. ‘talking about this’ from your Facebook page), and page views (in conjunction with your unique views) and time on site from Google Analytics.
Peg Corwin's insight:

Brands are often looking for engagement when they place sponsored content.


Quote:  "Additional ways to showcase your engagement levels are to include interaction levels on your social media platforms (i.e. ‘talking about this’ from your Facebook page), and page views (in conjunction with your unique views) and time on site from Google Analytics."

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Headline Analyzer Tool Rates Emotional Value

Headline Analyzer Tool Rates Emotional Value | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

Check your blog headlines for emotional impact for free with this tool.  Sample results from my test in this graphic.

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Content Marketing Editorial Calendar Templates: The Ultimate List

Content Marketing Editorial Calendar Templates: The Ultimate List | Content Marketing and Curation for Small Business | Scoop.it
Need an editorial calendar to plan out your content? Use this ultimate list to weigh your options.
Peg Corwin's insight:

See Content Calendar descriptions, screenshots and links from many different sites.

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The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic]

The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic] | Content Marketing and Curation for Small Business | Scoop.it
Discover how to tell the right marketing story so you can capture attention, entertain, enlighten, and persuade all in the course of just a few minutes.
Peg Corwin's insight:

Your story needs a hero, goal, conflict, mentor and moral.

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tiana cherie burne's curator insight, November 4, 4:48 AM

 

Think about it.

 

Apple. Dos Equis. Old Spice. Procter & Gamble. Ram Trucks. Jack Link’s Beef Jerky. GEICO. GoDaddy.

 

At some point, all these companies told compelling stories that grabbed our attention — and held it. Not just for thirty seconds, but

longer.

 

And as they repeated their stories over and over again, they got under our skin. Through simple stories, these companies won our allegiance

and business.

Tell the right story and you can capture attention, entertain, enlighten, and persuade all in the course of just a few minutes.

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3 Key Take-Aways for Content Marketers From the 2015 CMI/MarketingProfs Benchmark

3 Key Take-Aways for Content Marketers From the 2015 CMI/MarketingProfs Benchmark | Content Marketing and Curation for Small Business | Scoop.it
"This is the fifth year that MarketingProfs and Content Marketing Institute have put together this report on how marketers use content in their marketing mix. With changes in the industry, the report may look a little different than you remember."

Source: www.slideshare.net

Content Marketing is being adopted very quickly, especially by B2B Marketers. The Content Marketing Institute together with MarketingProfs published this great report that gives many enlightening facts about the key challenges they face and how they resolve them.

Among other great findings, here's what I found particularly interesting: Continue reading →
Peg Corwin's insight:

See trends and future ideas about content marketing.

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Gamify Your Content Marketing - Curagami

Gamify Your Content Marketing - Curagami | Content Marketing and Curation for Small Business | Scoop.it
Games and gamification creaete great responsive content. Games rock engagement, wins hearts, minds and loyalty so Gamify Your Content Marketing with 5 tips.
Peg Corwin's insight:

How to you gamify content?  Ask questions, curate responses, create winnable conpetitions and promote.  Click to learn more. 

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The Easy Path to Building Personas, and the Top 13 MarTech Articles Curated Thursday, 10/2/14

The Easy Path to Building Personas, and the Top 13 MarTech Articles Curated Thursday, 10/2/14 | Content Marketing and Curation for Small Business | Scoop.it

Myers-Briggs has 16 personality types. Jakob Nielsen defined 4 personality types when using the web. Bryan Eisenberg has identified four buyer personas as applied to web behavior.

 

When building a digital marketing model, you need to rely on personas as we all interact differently vis-à-vis email, sites, landing pages, etc. However, as research shows, it’s not that much different that you need dozens and dozens of personas.

 

You don’t have to go crazy blazing new trails when building your personas. And buyers are not dramatically different as they interact with your digital presentation. Use what already exists to create or fine-tune.

 

The KISS method applies here:

1) Limit your personas to three (remember: you need to shape presentation and content to the personas).

2) Use existing research to formulate your personas: Nielsen, Eisenberg, Tony Zambito, the Buyer Persona Institute. Start here: http://tonyzambito.com/10-ways-b2b-buyers-deeply-buyer-persona-canvas/

 

"With great marketing technology spending comes great ROI responsibility." 

iNeoMarketing 

8/4/2014

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

>> Marketing tech: $50B in investment, but top tools have only 4.1% penetration - VentureBeat http://sco.lt/6Zphkf 

>> [FREE REPORT] The 2015 Digital Marketing Budget and Trend Guide - ZOG Digital http://sco.lt/69eD0D 

>> 2015 B2B Content Marketing Benchmarks, Budgets, and Trends - CMI and Profs http://sco.lt/7V9qsb 

>> 2014 Statistics and Trends for Businesses on Social Media - Marketing Technology Blog http://sco.lt/8dYN8b 

>> 4 Email Plugins That Will Grow Your List Today | Convince and Convert: Social Media Strategy and Content Market... http://sco.lt/8HyrFh

>> How to Stream Google Hangouts On Air to Twitter and Facebook | Social Media Examiner http://sco.lt/5tgGw5 

>> Does your marketing speak persona? - Biznology http://sco.lt/62XPbV 

>> B2B Email Marketers Hone Best Practices As Use Of Email ‘Cleanup’ Services Grows - Demand Gen Report http://sco.lt/5nvtYH 

>> 10 Things B2B Marketers Should be Doing on LinkedIn - Act-On http://sco.lt/5nLs93 

>> How Gamification Can Improve Marketing Performance | Bunchball http://sco.lt/68vO1x 

>> [TABLE] Google Organic Click-Through Rates in 2014 - Moz http://sco.lt/4jqNmb 

>> Ecommerce Research Chart: ROI on marketing spend - Sherpa http://sco.lt/5gFttR 

>> [FREE PAPER] Why Modern B2B Marketers Need Predictive Marketing - Raab Associates http://sco.lt/95j3nV 

 

 

See ALL Top Curated Marketing Technology Articles here.

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Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via iNeoMarketing, massimo facchinetti
Peg Corwin's insight:

Deep dive into buyer personas for content marketing.

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The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy

The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy | Content Marketing and Curation for Small Business | Scoop.it
Do you know how to optimize your copy so that it converts and bring your business the results you want? Ask these 51 questions to improve your first drafts.
Peg Corwin's insight:

Excellent content marketing resource and checklist to save and refer to often.

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Katie Joll's curator insight, October 30, 5:34 PM

Great list here! Useful to use as a check-off for your work