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We’ve shared other infographics on the elements of viral content and I’m always hesitant at pushing viral as a strategy. Viral content can bring brand awareness – we see that often with videos.
Learn with pictures what makes content share-worthy, and even viral.
add your insight...
Very useful infographic summarizing the problems with content that isn't being shared and how to solve that problem. I like the good practical tips for creating more "emotionally charged" content. The other main points:
The New York Times is a 150 years old. So you don't expect it to be a content marketing pioneer. Here are lessons from a leaked report that may surprise you.
The revelations from the recently leaked report into the New York Times' challenges of facing upstarts and competitors is a compelling insight into publishing and also content marketing.
Let's face it: We're all pressed for time, and measuring, analyzing, and reporting the success of content marketing is time-consuming work. Here's how you can distill the performance of your content into a single metric: one metric to rule them all.
The traffic score, onpage score and social score combine to create an overall score for each piece of content, called the One Metric. Learn how to create a Google spreadsheet to calculate them for your posts.
Paid web traffic sources are ads that can help to increase your visibility on the vast internet. Pick the paid web traffic source that fits best your budget
Overview on how to get traffic to your landing pages using Google Adwords, as well as ads on Bing, Facebook, Twitter, Google+, Linkedin, Stumbleupon and Reddit. Slideshares on most that I am going to dive into right now.
People don't share content that isn't credible. Credibility gets mentioned in passing as something content needs, but little has been said about how to build it. This is your guide.
How to build trust and credibility into your content marketing.
Creating a content strategy can be a complex process, especially when you throw multi-device consumption into the mix. Here we look at how you can create the perfect process for getting it right every time.
How to adapt your web content for users on different devices. Excellent suggestions.
CRO, meet SEO! It's time to maximize organic conversions with these 12 power plays. Learn common optimization factors, the SEO CRO funnel, tricks, trends, & mo…
Excellent slideshare on leveraging both SEO and conversion rate optimization together to reach your business goals.
And 3 good tools to get you on the right track Post by Nikhil Jain Target audience: Curators, aggregators, media managers, brands, content creators, publishers, marketing professionals, SEO specialists, PR pros, educators, Web publishers, journalists....
Storify, Scoop.it and Bundlr are recommended tools for content curation
By surfacing the demographics, key interests, and online behaviors of a brand’s key influencers, analytics platforms can help marketers tailor their efforts to engage these audience segments.
Metrics for visuals? Yes
Like all else in business, social media is evolving and entering a new phase where brands are creating exceptionally niche social experiences for their users and members.
Wow, niche communities around a single song, even.
The Network Is The Computer Remember when Sun Microsystems proclaimed the network to be the computer. Most, upon hearing Sun's new tag line, either yawned or tilted their head and said, "What?" In this excellent post from Clinton Bonner on the TopCoder blog we see a future of "niche social nets". Bonner uses Spotify's recent modification to allow social tribes to form around a single song to illustrate how, in the not very distant future; the network will be the computer. Several years ago when I wrote Platforms vs. Websites (http://scenttrail.blogspot.com/2011/09/internet-marketing-platforms-vs.html ) I got it half right. The trouble is I didn't go far enough. Platforms like Spotify are really tools that allow other platforms to develop. Bonner notes how a social tribe can form around a single song. Here is a great quote from Bonner's post: "The center of gravity is no longer wholly Spotify, the service and its tentacles outward to Facebook, but instead, the individual song itself becomes the gravitational pull, inside Spotify. The intention is to drive more focused conversations and mid-thread, peer-to-peer recommendations to occur directly in the individual song thread. Of course, the ultimate intention is to gather ever more accurate data on a gigantic user base, and this social step, is a game-changer in that regard.
In my opinion it’s a natural progression to drive these conversations to the micro-level and it begets better, more specific social content around the original content, the song. Recommendation engines will improve, user experience will be altered positively, and again Spotify will now gain even more user data than before that they can use to monetize in a variety of ways."
As Internet marketers our THINKING must shift from proprietary to collaborative (at least at the information level). I remember asking the owner of a $150M catalog company why we didn't "sell" everything. What I was really asking was why we didn't arbitrage everything since, at least at an information level, there was NO COSTS associated with "selling" one more thing. The Spotify model improves on that idea. With "niche social nets" is it isn't necessary to even "sell" a single thing because the right platform allows and encourages niche social nets to do almost all the work. One could make a good argument that Scoop.it is to content what Spotify is to music. Spotify and Scoop.it show that the more intelligently we approach the HOW the more exciting becomes the What and Why. When the network is the computer Internet marketer who can think about INFORMATION as effectively as Spotify and Scoop.it win. Those who can't will be swept from the field.Kudos to Clinton Bonner for such elegant thinking.
Wow. This is one of the most insightful articles I've read in a very long time...
Okay, I just read it a second time and it's official: my mind is blown imagining all the ways that available technology is about to integrate. I like the golf example. Compare metrics and stats in real time with people on your golfing social network. All the pieces are already in place, and it doesn't take an MBA to figure out how to monetize that idea.
"Think larger. Social in the coming 3.0 is all about hyper-specificity, gained access, domain sharing, knowledge distribution and re-purposing, and ultimately, innovation acceleration leading us into an era of continuous innovation."
Ironically enough, it looks like social networking is on its way back to being a small niche social site for college kids at specific schools like Harvard.
I am now following Clinton Bonner on Twitter.
If you're trying to reach more customers with your blog, you need to use THEIR language. See how Google Trends makes this happen.
Learn how to use Google Trends to find good keywords. Also note that for any of the search terms you can uncover related searches categorized as “top” or “emerging.”
You may be tempted to slap your logo all over your content. But content is about helping the customer, above everything else. So sometimes, less branding is best.
With less branding, there is more room for conversation.,
Here's what you should focus on during your first 100 days as an inbound marketer.
Great action plan for getting started with inbound marketing.
Don't lose customers by making unnecessary marketing mistakes. This case study features 7 valuable real-world content marketing lessons.
Great marketing tips that ring true in my experience working with startups. I especially like the recommendation to focus on serving a small engaged audience well and use their sharing to grow your business. And the one to evaluate traffic sources, going for conversions and not traffic volumen
Want to 'find your funny' for your content? Well done right it will make your readers more happy than a small dog, on a beach with a ball!
10 graphic tips on humor, explained in an interview.
Buyer personas are research-based archetypal (modeled) representations ofwho buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.”Tony ZambitoTweet Tweet When was the last time you took a long hard look at what makes your customer base tick? Think customer personas – those detailed representations of the different segments of your target audience. Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer(...)
"Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.” Tony Zambito
In effort to clear confusion about content promotion channels and the tools used to tap into them, I present to you The Content Promotion Ecosystem.
Learn about components of the content ecosystem and tools to use in each one.
These tools can be best described as classified ads for the media. Journalists can upload requests to interview subject matter experts on almost any topic. Requests that require experts from a brand’s industry can lead to an interview.
Whether you're new to Content Marketing, or want to brush up on new tools, tips and techniques - check out our 10 favourite presentations on Slideshare.
Need to explain content marketing to the uninitiated? Or learn more about it yourself? Here are 10 content marketing Slideshares to help
Your AdWords campaign needs great content to improve quality score, generate leads and profit from remarketing. Find out more.
The 3 reasons that Adwords needs great content:
Interesting angle on product focused content.
Quote: "And the worst tactic you can use is to condense your traditional product management driven white papers or related content into a blog post. Bottom line?. . . STOP egocentric content marketing and climb the 4 steps to marketing enlightenment."
Only fools depend on educational content to grow their audience, an outdated strategy that produces mediocre results.
Think drama, data, depth and design to build an audience in 2014. Read all about it.
Content marketing should never be approached with a "set it and forget it" mentality. It needs to be structured and shared in the right ways, and in today's Whiteboard Friday, the folks from Add3 are here to show you what that means.
Get that content you worked so hard on seen and read with these tips.
While many marketers will debate what comes first (content vs. social media vs. SEO) the most practical approach is to use the tactics necessary for your target audience in order to "be the best an...
Interesting table with bullets on the difference between SEOI-focused content marketing and social-focused content marketing.
You need to take a detailed look at the mission of your content, what purpose it serves, and how your visitors digest and engage with your content. Use these tools to assess your content so you can determine where to adjust your focus.
Excellent step by step process for analyzing current site content performance and developing strategies to improve different areas of weakness.
In the first episode of our 4-part series, we discuss what content curation is, the benefits, and provide an overview of how to do it effectively.
Podcast on content curation, in 4 parts.