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How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
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Find numerous posts on popular aspects of content curation and marketing by clicking the links below. 


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Check These 5 Tactics to Make Your Content Go Viral #infographic

Check These 5 Tactics to Make Your Content Go Viral #infographic | Content Marketing and Curation for Small Business | Scoop.it
We’ve shared other infographics on the elements of viral content and I’m always hesitant at pushing viral as a strategy. Viral content can bring brand awareness – we see that often with videos.

Via Brian Yanish - MarketingHits.com, Beth Kanter
Peg Corwin's insight:

Learn with pictures what makes content share-worthy, and even viral.

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Jakarta Web Developer's curator insight, July 7, 8:07 AM

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Beth Kanter's curator insight, July 8, 7:23 AM

Very useful infographic summarizing the problems with content that isn't being shared and how to solve that problem.  I like the good practical tips for creating more "emotionally charged" content.   The other main points:


  • Lack of emotional appeal – people share content that generates curiosity, amazement, interest, astonishment, uncertainty, admiration and humor.
  • Not “Share Worthy” – people want to share it, it’s easy to share, it provides value, and it’s going to draw attention to those who share it.
  • Bad Timing – find the times of the day, week, season or event that the content is in demand and popular.
  • Poor Design – the layout, colors and visual appeal matters when it comes to sharable content. An investment in design is an investment in the likelihood it will be shared.
  • Poor Distribution – this is probably the one we see least deployed… distribute and promote your content across sites where it’s going to reach a large audience.



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21 Content Marketing Lessons from the New York Times

21 Content Marketing Lessons from the New York Times | Content Marketing and Curation for Small Business | Scoop.it
The New York Times is a 150 years old. So you don't expect it to be a content marketing pioneer. Here are lessons from a leaked report that may surprise you.
Peg Corwin's insight:

The revelations from the recently leaked report into the New York Times' challenges of facing upstarts and competitors is a compelling insight into publishing and also content marketing.

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One Content Metric to Rule Them All

One Content Metric to Rule Them All | Content Marketing and Curation for Small Business | Scoop.it
Let's face it: We're all pressed for time, and measuring, analyzing, and reporting the success of content marketing is time-consuming work. Here's how you can distill the performance of your content into a single metric: one metric to rule them all.
Peg Corwin's insight:

The traffic score, onpage score and social score combine to create an overall score for each piece of content, called the One Metric.  Learn how to create a Google spreadsheet to calculate them for your posts.

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8 Proven Paid Web Traffic Sources for Your Landing Pages

8 Proven Paid Web Traffic Sources for Your Landing Pages | Content Marketing and Curation for Small Business | Scoop.it
Paid web traffic sources are ads that can help to increase your visibility on the vast internet. Pick the paid web traffic source that fits best your budget
Peg Corwin's insight:

Overview on how to get traffic to your landing pages using Google Adwords, as well as ads on Bing, Facebook, Twitter, Google+, Linkedin, Stumbleupon and  Reddit.  Slideshares on most that I am going to dive into right now.

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Is Your Content Credible Enough to Share?

Is Your Content Credible Enough to Share? | Content Marketing and Curation for Small Business | Scoop.it
People don't share content that isn't credible. Credibility gets mentioned in passing as something content needs, but little has been said about how to build it. This is your guide.
Peg Corwin's insight:

How to build trust and credibility into your content marketing.

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Adapting Content Strategy for Multiple Devices

Adapting Content Strategy for Multiple Devices | Content Marketing and Curation for Small Business | Scoop.it
Creating a content strategy can be a complex process, especially when you throw multi-device consumption into the mix. Here we look at how you can create the perfect process for getting it right every time.
Peg Corwin's insight:

How to adapt your web content for users on different devices.  Excellent suggestions.

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SEO Conversion Strategies - 12 Power Plays

CRO, meet SEO! It's time to maximize organic conversions with these 12 power plays. Learn common optimization factors, the SEO CRO funnel, tricks, trends, & mo…
Peg Corwin's insight:

Excellent slideshare on leveraging both SEO and conversion rate optimization together to reach your business goals.

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3 tools, 7 steps to improve your brand's content curation

3 tools, 7 steps to improve your brand's content curation | Content Marketing and Curation for Small Business | Scoop.it
And 3 good tools to get you on the right track Post by Nikhil Jain Target audience: Curators, aggregators, media managers, brands, content creators, publishers, marketing professionals, SEO specialists, PR pros, educators, Web publishers, journalists....
Peg Corwin's insight:

Storify, Scoop.it and Bundlr are recommended tools for content curation

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How Visual.ly Can Help You Measure Metrics That Matter

How Visual.ly Can Help You Measure Metrics That Matter | Content Marketing and Curation for Small Business | Scoop.it
By surfacing the demographics, key interests, and online behaviors of a brand’s key influencers, analytics platforms can help marketers tailor their efforts to engage these audience segments.
Peg Corwin's insight:

Metrics for visuals?  Yes

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Spotify, Scoopit And The Rise of Niche Social Nets In Web 3.0

Spotify, Scoopit And The Rise of Niche Social Nets In Web 3.0 | Content Marketing and Curation for Small Business | Scoop.it
Like all else in business, social media is evolving and entering a new phase where brands are creating exceptionally niche social experiences for their users and members.

Via Susan Bainbridge, Jekaterina Cernobrovaja, Martin (Marty) Smith
Peg Corwin's insight:

Wow, niche communities around a single song, even.  

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Martin (Marty) Smith's curator insight, August 9, 2013 3:49 AM

The Network Is The Computer
Remember when Sun Microsystems proclaimed the network to be the computer. Most, upon hearing Sun's new tag line, either yawned or tilted their head and said, "What?"

In this excellent post from Clinton Bonner on the TopCoder blog we see a future of "niche social nets". Bonner uses Spotify's recent modification to allow social tribes to form around a single song to illustrate how, in the not very distant future; the network will be the computer.

Several years ago when I wrote Platforms vs. Websites (http://scenttrail.blogspot.com/2011/09/internet-marketing-platforms-vs.html ) I got it half right. The trouble is I didn't go far enough. Platforms like Spotify are really tools that allow other platforms to develop. Bonner notes how a social tribe can form around a single song. Here is a great quote from Bonner's post:

"The center of gravity is no longer wholly Spotify, the service and its tentacles outward to Facebook, but instead, the individual song itself becomes the gravitational pull, inside Spotify. The intention is to drive more focused conversations and mid-thread, peer-to-peer recommendations to occur directly in the individual song thread. Of course, the ultimate intention is to gather ever more accurate data on a gigantic user base, and this social step, is a game-changer in that regard.


In my opinion it’s a natural progression to drive these conversations to the micro-level and it begets better, more specific social content around the original content, the song. Recommendation engines will improve, user experience will be altered positively, and again Spotify will now gain even more user data than before that they can use to monetize in a variety of ways."


Paradigm Shift

As Internet marketers our THINKING must shift from proprietary to collaborative (at least at the information level). I remember asking the owner of a $150M catalog company why we didn't "sell" everything. What I was really asking was why we didn't arbitrage everything since, at least at an information level, there was NO COSTS associated with "selling" one more thing.

The Spotify model improves on that idea. With "niche social nets" is it isn't necessary to even "sell" a single thing because the right platform allows and encourages niche social nets to do almost all the work. One could make a good argument that Scoop.it is to content what Spotify is to music.

Spotify and Scoop.it show that the more intelligently we approach the HOW the more exciting becomes the What and Why. When the network is the computer Internet marketer who can think about INFORMATION as effectively as Spotify and Scoop.it win. Those who can't will be swept from the field.

Kudos to Clinton Bonner for such elegant thinking.

Stephen Van Delinder's curator insight, August 10, 2013 9:23 PM

Wow. This is one of the most insightful articles I've read in a very long time...

 

Okay, I just read it a second time and it's official: my mind is blown imagining all the ways that available technology is about to integrate. I like the golf example. Compare metrics and stats in real time with people on your golfing social network. All the pieces are already in place, and it doesn't take an MBA to figure out how to monetize that idea. 

 

"Think larger. Social in the coming 3.0 is all about hyper-specificity, gained access, domain sharing, knowledge distribution and re-purposing, and ultimately, innovation acceleration leading us into an era of continuous innovation."

 

Ironically enough, it looks like social networking is on its way back to being a small niche social site for college kids at specific schools like Harvard. 

 

I am now following Clinton Bonner on Twitter.


Clinton Bonner's comment, August 11, 2013 5:37 PM
Hi all, just wanted to say thank you very much, rather humbled by your words and really enjoying the added commentary you've all added. Thank you.
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This One Tool Will Help You Reach More Customers, Guaranteed

This One Tool Will Help You Reach More Customers, Guaranteed | Content Marketing and Curation for Small Business | Scoop.it
If you're trying to reach more customers with your blog, you need to use THEIR language. See how Google Trends makes this happen.
Peg Corwin's insight:

Learn how to use Google Trends to find good keywords.  Also note that for any of the search terms you can uncover related searches categorized as “top” or “emerging.”

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Less Branding is Best for Content Marketing

Less Branding is Best for Content Marketing | Content Marketing and Curation for Small Business | Scoop.it

You may be tempted to slap your logo all over your content. But content is about helping the customer, above everything else. So sometimes, less branding is best.

Peg Corwin's insight:

With less branding, there is more room for conversation.,

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Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer

Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer | Content Marketing and Curation for Small Business | Scoop.it
Here's what you should focus on during your first 100 days as an inbound marketer.
Peg Corwin's insight:

Great action plan for getting started with inbound marketing.  

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7 Lessons Learned While Content Marketing for an Early-Stage Startup

7 Lessons Learned While Content Marketing for an Early-Stage Startup | Content Marketing and Curation for Small Business | Scoop.it
Don't lose customers by making unnecessary marketing mistakes. This case study features 7 valuable real-world content marketing lessons.
Peg Corwin's insight:

Great marketing tips that ring true in my experience working with startups.  I especially like the recommendation to focus on serving a small engaged audience well and use their sharing to grow your business.  And the one to evaluate traffic sources, going for conversions and not traffic volumen

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Top 10 Tips on Using Humour in Marketing with Amy Harrison

Top 10 Tips on Using Humour in Marketing with Amy Harrison | Content Marketing and Curation for Small Business | Scoop.it
Want to 'find your funny' for your content? Well done right it will make your readers more happy than a small dog, on a beach with a ball!
Peg Corwin's insight:

10 graphic tips on humor, explained in an interview.

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How To Create Customer Personas With Actual, Real Life Data

How To Create Customer Personas With Actual, Real Life Data | Content Marketing and Curation for Small Business | Scoop.it
Buyer personas are research-based archetypal (modeled) representations ofwho buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.”Tony ZambitoTweet Tweet When was the last time you took a long hard look at what makes your customer base tick? Think customer personas – those detailed representations of the different segments of your target audience. Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer(...)
Peg Corwin's insight:

"Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.” Tony Zambito

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Introducing the Content Promotion Ecosystem

Introducing the Content Promotion Ecosystem | Content Marketing and Curation for Small Business | Scoop.it
In effort to clear confusion about content promotion channels and the tools used to tap into them, I present to you The Content Promotion Ecosystem.
Peg Corwin's insight:

Learn about components of the content ecosystem and tools to use in each one.

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Trainedge's curator insight, July 7, 9:35 PM

These tools can be best described as classified ads for the media. Journalists can upload requests to interview subject matter experts on almost any topic. Requests that require experts from a brand’s industry can lead to an interview.

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10 Stimulating Content Marketing Presentations

10 Stimulating Content Marketing Presentations | Content Marketing and Curation for Small Business | Scoop.it
Whether you're new to Content Marketing, or want to brush up on new tools, tips and techniques - check out our 10 favourite presentations on Slideshare.
Peg Corwin's insight:

Need to explain content marketing to the uninitiated?  Or learn more about it yourself?  Here are 10 content marketing Slideshares to help

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Why Your AdWords Campaign Needs Great Content

Why Your AdWords Campaign Needs Great Content | Content Marketing and Curation for Small Business | Scoop.it
Your AdWords campaign needs great content to improve quality score, generate leads and profit from remarketing. Find out more.
Peg Corwin's insight:

The 3 reasons that Adwords needs great content:


  1. "Great content can improve your Quality Score overnight.
  2. Free content can generate leads that last a lifetime.
  3. Promoted content can grow lucrative remarketing lists"
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How to Satisfy a Content Marketing Death Wish

How to Satisfy a Content Marketing Death Wish | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

Interesting angle on product focused content.


Quote:  "And the worst tactic you can use is to condense your traditional product management driven white papers or related content into a blog post.  Bottom line?. . . STOP egocentric content marketing and climb the 4 steps to marketing enlightenment."

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How to Really Build an Audience in 2014

How to Really Build an Audience in 2014 | Content Marketing and Curation for Small Business | Scoop.it
Only fools depend on educational content to grow their audience, an outdated strategy that produces mediocre results.
Peg Corwin's insight:

Think drama, data, depth and design to build an audience in 2014.  Read all about it.

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Tips and Tactics for Amplifying Your Content -

Tips and Tactics for Amplifying Your Content - | Content Marketing and Curation for Small Business | Scoop.it
Content marketing should never be approached with a "set it and forget it" mentality. It needs to be structured and shared in the right ways, and in today's Whiteboard Friday, the folks from Add3 are here to show you what that means.
Peg Corwin's insight:

Get that content you worked so hard on seen and read with these tips.

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Why Your Online Content Needs Both Social and Search Optimization

Why Your Online Content Needs Both Social and Search Optimization | Content Marketing and Curation for Small Business | Scoop.it
While many marketers will debate what comes first (content vs. social media vs. SEO) the most practical approach is to use the tactics necessary for your target audience in order to "be the best an...
Peg Corwin's insight:

Interesting table with bullets on the difference between SEOI-focused content marketing and social-focused content marketing.

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Addressing Thin Content - SEO Review and Solutions

Addressing Thin Content - SEO Review and Solutions | Content Marketing and Curation for Small Business | Scoop.it
You need to take a detailed look at the mission of your content, what purpose it serves, and how your visitors digest and engage with your content. Use these tools to assess your content so you can determine where to adjust your focus.
Peg Corwin's insight:

Excellent step by step process for analyzing current site content performance and developing strategies to improve different areas of weakness.  

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Why You Should Curate Content (And How to Do It Right)

Why You Should Curate Content (And How to Do It Right) | Content Marketing and Curation for Small Business | Scoop.it
In the first episode of our 4-part series, we discuss what content curation is, the benefits, and provide an overview of how to do it effectively.
Peg Corwin's insight:

Podcast on content curation, in 4 parts.

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