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How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
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Find numerous posts on popular aspects of content curation and marketing by clicking the links below. 


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Blog Optimization: Technical Issues to Optimize Your Blog

Blog Optimization: Technical Issues to Optimize Your Blog | Content Marketing and Curation for Small Business | Scoop.it
If you're interesting in blog optimization, this contains some technical items that will make a big difference to your blog performance.
Peg Corwin's insight:

Learn how to get better exposure for your posts with Twitter cards, open graph, social meta data, caching, content distribution networks, and even re-optimizing existing content.

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The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Marketing Forum

The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Marketing Forum | Content Marketing and Curation for Small Business | Scoop.it
Is your content taking you on a journey to nowhere? This guide will help you measure the effectiveness of content across all channels.
Peg Corwin's insight:

Thoughtful response to the question "How do I measure the effectiveness of my content marketing?"  See various metrics for different objectives, plus some you have not thought of.

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Sarvesh | SRK Fan's curator insight, October 19, 3:32 AM

Right mix of data combined with insights using #datamining is mandatory for successful content marketing

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Short and Long Term Content Marketing Goals

Short and Long Term Content Marketing Goals | Content Marketing and Curation for Small Business | Scoop.it
Learn about the difference between short and long term content marketing goals and how these can be used to get the best out of your online campaigns.
Peg Corwin's insight:

Good discussion of the difference between short and long term content marketing goals, with related strategies and metrics to watch.

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Content Curation: The Art of a Curated Post [Infographic] |

Content Curation: The Art of a Curated Post [Infographic] | | Content Marketing and Curation for Small Business | Scoop.it
What should a curated piece of content look like? Paint the perfect post with these five elements.
Peg Corwin's insight:

Infographic to describe curation best practices.

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Four Content Marketing Options for Ecommerce Businesses - VIDEO

Four Content Marketing Options for Ecommerce Businesses - VIDEO | Content Marketing and Curation for Small Business | Scoop.it
How can Ecommerce websites best utilise Content Marketing? John shares his top four Content Marketing options for Ecommerce businesses.
Peg Corwin's insight:

What content might an ecommerce site incorporate?   This video explains the use of newsletters, blogs, product guides and video demos.

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Amit Patriwala's curator insight, October 11, 8:44 AM

#content #contentmarketing #video #videomarketing

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The Ultimate Guide to Content Curation

The Ultimate Guide to Content Curation | Content Marketing and Curation for Small Business | Scoop.it
A solid content curation strategy helps turn a basic marketing campaign into a social movement.
Peg Corwin's insight:

In-depth post on content curation strategy, content and tools.  

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Linda Kaiser, PhD's curator insight, October 10, 4:52 PM

I believe this truly is the Ultimate Guide to Content Curation! This post is jam-packed with all things curation, including the how's, the why's, the when's, and a categorized list of current curation tools.  This list continues to grow so there must be something to curating content on the internet.  People are finding those who curate content are providing a valuable service of finding information on their topic of interest!

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The Complete Guide to YouTube Content Marketing

The Complete Guide to YouTube Content Marketing | Content Marketing and Curation for Small Business | Scoop.it

Video is the future (or present) of content marketing, yet marketers seem to shun YouTube other than for viral videos. YouTube has a massive audience, it's ideal for branding purposes and it benefits your Google SEO. This guide shows you what content you should be curating, how to get a top ranking on YouTube and how to convert that following to your own platform.

Peg Corwin's insight:

Extensive guide to YouTube content marketing, complete with screenshots and examples.  See especially the conversion section where you learn how to get people to join your email list or click to your website.

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Increase Targeted Website Traffic in 10 Steps

Increase Targeted Website Traffic in 10 Steps | Content Marketing and Curation for Small Business | Scoop.it
A few webpages with high levels of targeted can make a huge difference. Here are 10 steps to increasing targeted traffic for any website.
Peg Corwin's insight:

A real pro walks you through finding the best keywords to target and how to use them to get the website traffic you want.

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Metrics - Why Your B2B Content Marketing May Not Be Working - eMarketer

Metrics - Why Your B2B Content Marketing May Not Be Working - eMarketer | Content Marketing and Curation for Small Business | Scoop.it
Business-to-business (B2B) content marketing is expanding rapidly, but an overreliance on lead generation as the main key performance indicator for content efforts has minimized appreciation for more intangible benefits, like thought leadership and brand awareness. According to a new eMarketer report, a true report card for a B2B content marketer must assign value to both tangibles and intangibles.
Peg Corwin's insight:

Metrics for content marketing are still evolving.


Quote:  "In contrast to the tangible KPIs like web traffic and sales leads, intangibles like company awareness lift (28%) or product/service awareness lift (26%) were mentioned as useful KPIs about half as often in an August 2013 survey from the Content Marketing Institute."

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The Truth About Lead Generation: Busting 5 Common Conversion Myths

The Truth About Lead Generation: Busting 5 Common Conversion Myths | Content Marketing and Curation for Small Business | Scoop.it
Are you buying into these common lead generation myths? Here's why you shouldn't.
Peg Corwin's insight:

Learn by landing pages work, targeted calls to action are good and more.

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"But How Do I Know if It's Good?" How You Can Evaluate Content Quality (and Ditch Content Anxiety)

"But How Do I Know if It's Good?" How You Can Evaluate Content Quality (and Ditch Content Anxiety) | Content Marketing and Curation for Small Business | Scoop.it
You already have the skills to recognize good content and optimize a site for Hummingbird. You just may not know it yet. Here's a quick list of what to look for.
Peg Corwin's insight:

See the key factors to check to identify quality content from your internal team or a content agency.

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The Often Forgotten Viral Content Marketing Tactic

The Often Forgotten Viral Content Marketing Tactic | Content Marketing and Curation for Small Business | Scoop.it
Exploding viral content marketing is often seen as the "Holy Grail" for marketers. But there is one form of viral content that is often forgotten but vital
Peg Corwin's insight:

Long form educational content can be viral.  Learn how.,

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Marco Favero's curator insight, September 18, 4:44 PM

aggiungi la tua intuizione ...

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How to Launch and Grow a Business Blog From Scratch [SlideShare]

How to Launch and Grow a Business Blog From Scratch [SlideShare] | Content Marketing and Curation for Small Business | Scoop.it
Learn how to actually launch and grow a business blog in this SlideShare presentation.
Peg Corwin's insight:

EXCELLENT and lengthly Slideshare on how to start a business blog strategically and grown your target audience.

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8 Visual Content Apps to Create Stunning Images and Videos |

8 Visual Content Apps to Create Stunning Images and Videos | | Content Marketing and Curation for Small Business | Scoop.it
Do you want to present visual messages in new ways? This article shows eight design resources and tools to create visual content quickly and easily.
Peg Corwin's insight:

Have been enjoying playing with QuotesCover but there are many wonderful tools here.

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Content Quality Score: Googles Best Kept Secret For Ranking

Content Quality Score: Googles Best Kept Secret For Ranking | Content Marketing and Curation for Small Business | Scoop.it
Every page indexed by Google has a content quality score which directly influences how well a page ranks in Google. This article discusses the signals that determine the quality score of a webpage and what can done to ensure a high quality score for every page of your website.
Peg Corwin's insight:

Probably more detail than you want on how Google thinks about content quality, but excellent to really understand and build content with traction.  


 Quote: "With knowledge of these signals, it is my hope that as you attempt to increase the high quality signals for your site, that you also improve the quality of the site for your users."

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Joe Laing's curator insight, October 16, 12:23 AM

Nice article.  Well worth the time to read.

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10 habits of a highly effective content marketer

10 habits of a highly effective content marketer | Content Marketing and Curation for Small Business | Scoop.it
There’s a lot of confusion around what content marketing is and isn’t. This post seeks to explain the difference between people who make content and those who also market it.
Peg Corwin's insight:

Effective content marketers are above all, results oriented.  Learn the other 9 characteristics.


Quote:  "The best way to get the right people doing content marketing is to keep educating non-marketers about what it is and why it really works."

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B2B Marketers: What Insights Are You Using?

B2B Marketers: What Insights Are You Using? | Content Marketing and Curation for Small Business | Scoop.it
More than 80% of business-to-business marketers now use "insights" to shape their marketing messages and sales conversations as well as differentiate from the competition. However, the ones they use and the ones they say are most effective don't line up.
Peg Corwin's insight:

Use visionary insights in your marketing content to reinforce where the market is headed, which both engage prospects in conversations and drive decisions.

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Ecommerce Sites: How You Should Do Content Marketing

Ecommerce Sites: How You Should Do Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
What can your business learn from successful Content Marketing campaigns? Find out inside.
Peg Corwin's insight:

See how Ebay adapts to technology, Betabrand established personality and Etsy communicates with their audience, all using targeted content.

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10 Tools to Create Beautiful Infographics and Visualize Data

10 Tools to Create Beautiful Infographics and Visualize Data | Content Marketing and Curation for Small Business | Scoop.it
They used to say content is king. But what really makes up content? Gone are the days when “content” meant purely text. Today, if you want to engage and en
Peg Corwin's insight:

Learn about the capabilities of various tools to create infographics and marketing graphics.

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Erik Larson's curator insight, October 6, 12:11 PM

Great tools for creating some really high value content.

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5 Hacks for Creating and Promoting the Right Content

5 Hacks for Creating and Promoting the Right Content | Content Marketing and Curation for Small Business | Scoop.it
Creating and promoting content isn't worth the effort if you haven't made sure it's the right content for your audience. This post offers several tools and tips to help you figure out where your time is best spent.
Peg Corwin's insight:

Great post on creating targeted content and promoting it strategically.  In it, I discovered the FullContact platform (#2) which will gather all social info from email lists, for example.

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The 5 Step Voyage of Creating Awesome Content

The 5 Step Voyage of Creating Awesome Content | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

Content creation tips, from a professional writer and super successful blogger's perspective.  Meaty and spot on.

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Witmer Group's curator insight, October 1, 11:18 AM

Great, clear guide to producing more engaging content! 

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Persona Research and SEO: Nobody Googles Their Problems

Persona Research and SEO: Nobody Googles Their Problems | Content Marketing and Curation for Small Business | Scoop.it
You want to help your customers solve problems, but they're searching for solutions. Creating a persona can help you find those top-of-funnel keywords.
Peg Corwin's insight:

How to dig down and better understand buyer problems when they are in the information discovery stage, where you can build trust.

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8 Clever Ways to Triple Your Content Output (and Traffic)

8 Clever Ways to Triple Your Content Output (and Traffic) | Content Marketing and Curation for Small Business | Scoop.it
Want to get more bang for your content buck? Check out these creative tactics to increase your content output and distribution.
Peg Corwin's insight:

See many ideas for content recycling and formatting, including turning a blog post into a Youtube video.


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Lydia Gracia's curator insight, September 24, 12:03 PM

Comme par exemple, recycler un blog post en vidéo youtube...

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But I Have to Buy Links, Ads, and Exposure, Because My Customers Won't Amplify My Content

But I Have to Buy Links, Ads, and Exposure, Because My Customers Won't Amplify My Content | Content Marketing and Curation for Small Business | Scoop.it
Some products and services are simply more difficult to get people talking about. In today's Whiteboard Friday, Rand talks about a new approach to marketing those products that can get the conversations buzzing.
Peg Corwin's insight:

If clients won't share your content, you must focus on the kind of content that those who influence your clients need and get to your customers indirectly.  Tricky but possible.

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4 Simple Steps to Writing a Blog Post That Floods Your Inbox with Inquiries

4 Simple Steps to Writing a Blog Post That Floods Your Inbox with Inquiries | Content Marketing and Curation for Small Business | Scoop.it
If your current blogging strategy isn't growing your online business, learn a proven method for writing one blog post that turns readers into clients.
Peg Corwin's insight:

Hint - the first step is to forget about lead generation.  

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Martin (Marty) Smith's curator insight, September 15, 10:12 AM

Liked @Peg Corwin note, "First step is to forget about lead generation" and agree. 

My favorite tip is the last one - make readers fall in love with you. I like little things like present tense verbs, sharing personal stories (when relevant) and being present and accounted for in social media (not phoning it in). Great Scoop by Peg, a trusted source for me.