Content Marketing...
Follow
Find
7.3K views | +10 today
How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
Your new post is loading...
Your new post is loading...
Scoop.it!

Popular Topics in this Digest

Find numerous posts on popular aspects of content curation and marketing by clicking the links below. 


RSS Feed

http://www.scoop.it/t/content-marketing-and-curation-for-small-business/rss.xml

Peg Corwin's insight:


more...
No comment yet.
Scoop.it!

Case Study - How a Shift from All SEO to Social & Influencer Content Boosted Page Views by 500%

Case Study - How a Shift from All SEO to Social & Influencer Content Boosted Page Views by 500% | Content Marketing and Curation for Small Business | Scoop.it
A small business technology company was focusing their online marketing efforts on SEO and this approach proved to be effective for several years. Research
Peg Corwin's insight:

Learn the steps to promote your content with industry influencers to grow your reach and promote your content.  See case study from one company who succeeded.

more...
Eric Webb | Marketing Executives Network Group's curator insight, December 16, 6:51 PM
Strong guide for how to leverage social influencers to help drive traffic and SEO.
R Dilip Kumar's curator insight, December 18, 11:15 AM

Social presence is working a lot better in content marketing than SEO and there are multiple examples where it has been proved..

Scoop.it!

How the right influencer strategy can amplify your content marketing

How the right influencer strategy can amplify your content marketing | Content Marketing and Curation for Small Business | Scoop.it
Rather than paying for distribution, getting influencers to amplify your reach is a much more efficient approach to scale content marketing.
Peg Corwin's insight:

To get visibility for your content, find or list influencers in your niche. Then mention and link to them in what you write, co-create with them, talk to them in social.  Great ways to amplify your content, curated or not. Click to learn more.

more...
No comment yet.
Scoop.it!

How to Write a Blog Post That Converts: The Definitive Guide

How to Write a Blog Post That Converts: The Definitive Guide | Content Marketing and Curation for Small Business | Scoop.it

Struggling with your content? If so, you should take a look at my top-notch and up-to-date guide about how to write a blog post that sells.

Peg Corwin's insight:

Extensive post with ideas about how to find topics that are working and how to optimize them in content for the right readers and search engines.

more...
No comment yet.
Scoop.it!

How to Future-Proof Your Content Marketing Strategy

How to Future-Proof Your Content Marketing Strategy | Content Marketing and Curation for Small Business | Scoop.it
Learn why you should care about future-proofing your content -- and get tips on how to do it.
Peg Corwin's insight:

I like the recommendation to check Topsy for content trends and to compare trending keywords.

more...
No comment yet.
Scoop.it!

How Can the Value of Top-of-Funnel Channels be Measured

How Can the Value of Top-of-Funnel Channels be Measured | Content Marketing and Curation for Small Business | Scoop.it
Marketing efforts at the top of the funnel, like PR and content marketing, are notoriously hard to measure in terms of their value. In today's Whiteboard Friday, Rand offers three ways you can perform that measurement, as well as some perspective about "serendipitous marketing."
Peg Corwin's insight:

It's very hard to measure the results of top of funnel content marketing, social media and PR.  Check this video to learn about 3 ways to tackle it.

more...
No comment yet.
Scoop.it!

Mapping your User Journey - On Mobile Too

Mapping your User Journey - On Mobile Too | Content Marketing and Curation for Small Business | Scoop.it

 - Deliver value quicker by knowing what your users want to accomplish.

Peg Corwin's insight:

Give your visitors what they want to do first, not a general intro to your app or site.  (And watch for the largest subscribe popup I have ever seen)

more...
No comment yet.
Scoop.it!

How and Why to Conduct a Meaningful Content Audit

How and Why to Conduct a Meaningful Content Audit | Content Marketing and Curation for Small Business | Scoop.it
A content audit is an analysis of all the content you've published. It exposes where your content lives, how it’s performing, and where the gaps are.
Peg Corwin's insight:

Learn the basic steps to conduct a content audit.  Also see link to free tool.

more...
No comment yet.
Scoop.it!

Inbound Marketing: the power of content curation

Inbound Marketing: the power of content curation | Content Marketing and Curation for Small Business | Scoop.it
Inbound marketing is efficient and its lifeblood is content. So how can you scale it with ROI to generate more business?
Peg Corwin's insight:

Excellent Slideshare to explain content curation benefits.

more...
Marco Favero's curator insight, November 20, 2:25 AM

aggiungi la tua intuizione ...

Scoop.it!

3 Ideas To Make Content Marketing Everybody's Job

3 Ideas To Make Content Marketing Everybody's Job | Content Marketing and Curation for Small Business | Scoop.it
Content Marketing needs to grow beyond the marketing team and involve everyone. But creating content is hard. So how do you make that happen concretely?
Peg Corwin's insight:

Three practical ideas for content creation include a newsletter of best posts, a private content hub and finding champions who already share and make them leaders.  Click to learn more.

more...
No comment yet.
Scoop.it!

Build Your List and Make Your Audience Love You with Recurring Content Events

Build Your List and Make Your Audience Love You with Recurring Content Events | Content Marketing and Curation for Small Business | Scoop.it
Learn how to build your list with recurring content events readers will love to consume, as well as ways to follow up with your audience after an event.
Peg Corwin's insight:

Learn how to create and market teleseminars, webinars and online events that draw an audience and build your list.

more...
No comment yet.
Scoop.it!

Content Marketing Tips from Content Jam Speakers

Content Marketing Tips from Content Jam Speakers | Content Marketing and Curation for Small Business | Scoop.it
Here are quick content marketing tips on how to get the most out of your content marketing conference, and Content Jam, experience.
Peg Corwin's insight:

Great ideas for how to use conferences to create content.

more...
No comment yet.
Scoop.it!

Content Marketing: Friend Or Foe?

Content Marketing: Friend Or Foe? | Content Marketing and Curation for Small Business | Scoop.it
Content marketing can be a valuable tool to your marketing efforts if used correctly, but can prove to be detrimental to your business if not done with love.
Peg Corwin's insight:

Good advice for a content makeover, especially on how to handle poor content. (no-index, don't delete)

more...
No comment yet.
Scoop.it!

The Ultimate List of Words That Sell

The Ultimate List of Words That Sell | Content Marketing and Curation for Small Business | Scoop.it
Learn the words to pepper into your pitches to boost close rates.
Peg Corwin's insight:

You won't be surprised that YOU and VALUE top the list of words that sell.  But learn about others like OR and SHOULD WE...?

more...
No comment yet.
Scoop.it!

LinkedIn Introduces Novel Tools to Power Content Marketing

LinkedIn Introduces Novel Tools to Power Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
LinkedIn has launched two new tools, Content marketing score and Trending content, to help businesses improve their content marketing efforts. Read More!
Peg Corwin's insight:

Learn how you can use Linkedin's content marketing score and its information on trending topics in various niches to improve your content marketing.

more...
No comment yet.
Scoop.it!

Which Channels Are Best for Content Promotion? [Infographic]

Which Channels Are Best for Content Promotion? [Infographic] | Content Marketing and Curation for Small Business | Scoop.it
Get a quick, easy-to-understand breakdown of the differences between paid, earned, and owned media.
Peg Corwin's insight:

Interesting way of thinking about content promotion channels - owned, earned, paid -- and the pros and cons of each.

more...
No comment yet.
Scoop.it!

4 Content Curation Tools to Boost Your Content Marketing

4 Content Curation Tools to Boost Your Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
Time is of the essence when it comes to life, the web and even content marketing. Content should be in the right place at the right time.
Peg Corwin's insight:

Mentions some content curation tools new to me -Trapit, for example, and discusses how to curate strategically - quickly with purpose.  

more...
No comment yet.
Scoop.it!

How to Convert your Visitors into Loyal Readers

How to Convert your Visitors into Loyal Readers | Content Marketing and Curation for Small Business | Scoop.it

ExcHow to Convert your Visitors into Loyal Readers IFTISEO , Get Online earning tricks, hacking tricks, Website SEO, Social networking tricks and much more at IFTISEO

Peg Corwin's insight:

Familiar but excellent points about how to build an engaged audience for your content.  I like the blog formatting too.

more...
Gina Tucker's curator insight, November 26, 6:46 PM

Take care to keep your site consistently updated with relevant content. Your viewers will come to respect you as a thought leader in your industry, and a trusted source of news and information. people will come to your site expecting great content, so don't keep them waiting! Write blog posts, curate, share, and read to keep on top of industry news. 

Scoop.it!

The Best Content Marketing Metrics According to 24 Experts

How do today's top marketing experts measure their content? Find out the answer to this question with insights from Lee Odden, Heidi Cohen, Cyrus Shepard & mor…
Peg Corwin's insight:

Interesting to me that some experts recommend revenue at the most relevant metric for content marketing  Challenging to get that one.

more...
No comment yet.
Scoop.it!

Answering Questions with Content Marketing

Answering Questions with Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
Click here to learn more about answering questions with content marketing and what it can do for your website! Traffic, conversions and authority can all get a boost!
Peg Corwin's insight:

Here's how to really answer the questions of your customers with content and promote it on the web.  Great tips.

more...
No comment yet.
Scoop.it!

The Comprehensive Learning Library For Aspiring Online Marketers

The Comprehensive Learning Library For Aspiring Online Marketers | Content Marketing and Curation for Small Business | Scoop.it
This is an indespensible resource for anyone looking to learn more about online marketing. We cover everything from blogging to conversion rate optimization
Peg Corwin's insight:

Find an overview and reference links on aspects of online marketing, including SEO, local SEO, Pay Per Click ads, display ads,  email marketing, social media marketing, content marketing, blogging, conversion rate optimization, user experience, link building, web analytics, and growth hacking.

more...
No comment yet.
Scoop.it!

How to Take Your Visual Content to the Next Level

How to Take Your Visual Content to the Next Level | Content Marketing and Curation for Small Business | Scoop.it
Do you want to share stronger visuals? Have you looked at what other content creators are doing? Watching what works for others in your industry can help you create content that increases engagement with your own audience. In this article I'll share how to search Pinterest, Instagram and Facebook for visual content to inspire your…
Peg Corwin's insight:

Take these insights and make visuals that drive engagement and conversions.

more...
No comment yet.
Scoop.it!

How Much to Charge for Sponsored Content – is This a Question You’ve Ever Asked Yourself?

How Much to Charge for Sponsored Content – is This a Question You’ve Ever Asked Yourself? | Content Marketing and Curation for Small Business | Scoop.it
additional ways to showcase your engagement levels are to include interaction levels on your social media platforms (i.e. ‘talking about this’ from your Facebook page), and page views (in conjunction with your unique views) and time on site from Google Analytics.
Peg Corwin's insight:

Brands are often looking for engagement when they place sponsored content.


Quote:  "Additional ways to showcase your engagement levels are to include interaction levels on your social media platforms (i.e. ‘talking about this’ from your Facebook page), and page views (in conjunction with your unique views) and time on site from Google Analytics."

more...
No comment yet.
Scoop.it!

Headline Analyzer Tool Rates Emotional Value

Headline Analyzer Tool Rates Emotional Value | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

Check your blog headlines for emotional impact for free with this tool.  Sample results from my test in this graphic.

more...
No comment yet.
Scoop.it!

Content Marketing Editorial Calendar Templates: The Ultimate List

Content Marketing Editorial Calendar Templates: The Ultimate List | Content Marketing and Curation for Small Business | Scoop.it
Need an editorial calendar to plan out your content? Use this ultimate list to weigh your options.
Peg Corwin's insight:

See Content Calendar descriptions, screenshots and links from many different sites.

more...
No comment yet.
Scoop.it!

The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic]

The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic] | Content Marketing and Curation for Small Business | Scoop.it
Discover how to tell the right marketing story so you can capture attention, entertain, enlighten, and persuade all in the course of just a few minutes.
Peg Corwin's insight:

Your story needs a hero, goal, conflict, mentor and moral.

more...
tiana cherie burne's curator insight, November 4, 4:48 AM

 

Think about it.

 

Apple. Dos Equis. Old Spice. Procter & Gamble. Ram Trucks. Jack Link’s Beef Jerky. GEICO. GoDaddy.

 

At some point, all these companies told compelling stories that grabbed our attention — and held it. Not just for thirty seconds, but

longer.

 

And as they repeated their stories over and over again, they got under our skin. Through simple stories, these companies won our allegiance

and business.

Tell the right story and you can capture attention, entertain, enlighten, and persuade all in the course of just a few minutes.