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How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
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Find numerous posts on popular aspects of content curation and marketing by clicking the links below. 


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Metrics - Why Your B2B Content Marketing May Not Be Working - eMarketer

Metrics - Why Your B2B Content Marketing May Not Be Working - eMarketer | Content Marketing and Curation for Small Business | Scoop.it
Business-to-business (B2B) content marketing is expanding rapidly, but an overreliance on lead generation as the main key performance indicator for content efforts has minimized appreciation for more intangible benefits, like thought leadership and brand awareness. According to a new eMarketer report, a true report card for a B2B content marketer must assign value to both tangibles and intangibles.
Peg Corwin's insight:

Metrics for content marketing are still evolving.


Quote:  "In contrast to the tangible KPIs like web traffic and sales leads, intangibles like company awareness lift (28%) or product/service awareness lift (26%) were mentioned as useful KPIs about half as often in an August 2013 survey from the Content Marketing Institute."

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The Truth About Lead Generation: Busting 5 Common Conversion Myths

The Truth About Lead Generation: Busting 5 Common Conversion Myths | Content Marketing and Curation for Small Business | Scoop.it
Are you buying into these common lead generation myths? Here's why you shouldn't.
Peg Corwin's insight:

Learn by landing pages work, targeted calls to action are good and more.

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"But How Do I Know if It's Good?" How You Can Evaluate Content Quality (and Ditch Content Anxiety)

"But How Do I Know if It's Good?" How You Can Evaluate Content Quality (and Ditch Content Anxiety) | Content Marketing and Curation for Small Business | Scoop.it
You already have the skills to recognize good content and optimize a site for Hummingbird. You just may not know it yet. Here's a quick list of what to look for.
Peg Corwin's insight:

See the key factors to check to identify quality content from your internal team or a content agency.

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The Often Forgotten Viral Content Marketing Tactic

The Often Forgotten Viral Content Marketing Tactic | Content Marketing and Curation for Small Business | Scoop.it
Exploding viral content marketing is often seen as the "Holy Grail" for marketers. But there is one form of viral content that is often forgotten but vital
Peg Corwin's insight:

Long form educational content can be viral.  Learn how.,

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Marco Favero's curator insight, September 18, 4:44 PM

aggiungi la tua intuizione ...

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How to Promote Your Content Using Paid, Earned & Owned Media

How to Promote Your Content Using Paid, Earned & Owned Media | Content Marketing and Curation for Small Business | Scoop.it
Learn how you can get faster and better results with inbound by using these content promotion tactics.
Peg Corwin's insight:

Read especially about content distribution, native advertising, advertorials, and native social. 

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What's Your Content Marketing Goal? Find Out Your Ideal Metric

What's Your Content Marketing Goal? Find Out Your Ideal Metric | Content Marketing and Curation for Small Business | Scoop.it
Find out the right metrics you should use to measure your content marketing goals - and establish if your content marketing strategy is delivering.
Peg Corwin's insight:

I like these three goals - visibility, engagement, brand perception - and the metrics associated with each.  Nice way of thinking about metrics.

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Quizzes as Content - A Guide

Quizzes as Content - A Guide | Content Marketing and Curation for Small Business | Scoop.it
Discover effective ways to use quizzes in your marketing to drive traffic to your website and teach you vital information about potential customers.
Peg Corwin's insight:

Learn how to pick good topics, write irresistible quiz titles and craft good questions to engage your target market.

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How to Get Started With Visual Content Marketing

How to Get Started With Visual Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
Do you want to use visual content in your social media marketing? This article shares tools and tips for adding visual content to your marketing mix.
Peg Corwin's insight:

Practical suggestions to use visual content marketing, including getting the tools, creating an image library, posting one image per day, and more.


Quote: Chad Wiebesick, head of social media for the State of Michigan, explains that their team “focuses not on getting more fans and followers but on creating engaging content that inspires people to share.”

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How to Beat Your Competition Online by Trying this One Thing

How to Beat Your Competition Online by Trying this One Thing | Content Marketing and Curation for Small Business | Scoop.it
This is a guest contribution. You look around you, and there’s competition everywhere. Companies are mushrooming day and night. You ...
Peg Corwin's insight:

Beat your competition with visuals, visuals and text, visuals optimized for SEO.

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Website Posts Need to Be Longer Now

Website Posts Need to Be Longer Now | Content Marketing and Curation for Small Business | Scoop.it
In the month between June 28th and July 28th, Google made four major changes: (1) dropping authorship photos, (2) doubling In-depth, (3) removing many video snippets, and (4) the "Pigeon" update.
Peg Corwin's insight:

Quote:  Between late June and July 2014, "... the presence of in-depth articles [in search results] jumped from 6.0% to 12.7%, more than doubling (a +112% increase, to be precise). "


==> Write longer posts.,

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Syndicating Content - Whiteboard Friday

Syndicating Content - Whiteboard Friday | Content Marketing and Curation for Small Business | Scoop.it
Content syndication, or licensing other sites to publish what you've created, is a good option for some marketers. In this Whiteboard Friday, Eric Enge talks about some of the benefits and tactics so you can decide if it's right for you.
Peg Corwin's insight:

3 ways to republish your content on other more authoritative websites but avoid the duplicate content penalties.  Who do this?  To get explosed to other people's audiences and to get some link juice from those sites passed yours.  Short VIDEO

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Content Audit Strategies for Common Scenarios

Content Audit Strategies for Common Scenarios | Content Marketing and Curation for Small Business | Scoop.it
If you need a content audit but aren't sure how to start, this is the page you need to bookmark. Get content audit strategies for common scenarios.
Peg Corwin's insight:

Interesting graphic explaining content audit strategies for different sized websites, with related post on the topic from Moz (where I found this graphic.)

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The 5 Step Voyage of Creating Awesome Content

The 5 Step Voyage of Creating Awesome Content | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

Content creation tips, from a professional writer and super successful blogger's perspective.  Meaty and spot on.

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Persona Research and SEO: Nobody Googles Their Problems

Persona Research and SEO: Nobody Googles Their Problems | Content Marketing and Curation for Small Business | Scoop.it
You want to help your customers solve problems, but they're searching for solutions. Creating a persona can help you find those top-of-funnel keywords.
Peg Corwin's insight:

How to dig down and better understand buyer problems when they are in the information discovery stage, where you can build trust.

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8 Clever Ways to Triple Your Content Output (and Traffic)

8 Clever Ways to Triple Your Content Output (and Traffic) | Content Marketing and Curation for Small Business | Scoop.it
Want to get more bang for your content buck? Check out these creative tactics to increase your content output and distribution.
Peg Corwin's insight:

See many ideas for content recycling and formatting, including turning a blog post into a Youtube video.


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Lydia Gracia's curator insight, September 24, 12:03 PM

Comme par exemple, recycler un blog post en vidéo youtube...

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But I Have to Buy Links, Ads, and Exposure, Because My Customers Won't Amplify My Content

But I Have to Buy Links, Ads, and Exposure, Because My Customers Won't Amplify My Content | Content Marketing and Curation for Small Business | Scoop.it
Some products and services are simply more difficult to get people talking about. In today's Whiteboard Friday, Rand talks about a new approach to marketing those products that can get the conversations buzzing.
Peg Corwin's insight:

If clients won't share your content, you must focus on the kind of content that those who influence your clients need and get to your customers indirectly.  Tricky but possible.

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4 Simple Steps to Writing a Blog Post That Floods Your Inbox with Inquiries

4 Simple Steps to Writing a Blog Post That Floods Your Inbox with Inquiries | Content Marketing and Curation for Small Business | Scoop.it
If your current blogging strategy isn't growing your online business, learn a proven method for writing one blog post that turns readers into clients.
Peg Corwin's insight:

Hint - the first step is to forget about lead generation.  

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Martin (Marty) Smith's curator insight, September 15, 10:12 AM

Liked @Peg Corwin note, "First step is to forget about lead generation" and agree. 

My favorite tip is the last one - make readers fall in love with you. I like little things like present tense verbs, sharing personal stories (when relevant) and being present and accounted for in social media (not phoning it in). Great Scoop by Peg, a trusted source for me. 
 

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Why You Need to Stop Neglecting Your Old Content

Why You Need to Stop Neglecting Your Old Content | Content Marketing and Curation for Small Business | Scoop.it
Learn why content neglect is such a critical marketing problem.
Peg Corwin's insight:

Did you know that you may be competing with yourself if you ignore your older content?  Learn how to inventory what you have and be strategic.

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Advanced Content Promotion Checklist and Guide

Advanced Content Promotion Checklist and Guide | Content Marketing and Curation for Small Business | Scoop.it
Get thousands of visitors to every piece of content you make with our comprehensive content marketing checklist. Available to download FREE today.
Peg Corwin's insight:

Comprehensive post with good checklist and tools to accomplish each item.

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Why You Must Change Your Content Marketing Approach

Why You Must Change Your Content Marketing Approach | Content Marketing and Curation for Small Business | Scoop.it
I believe the future of content marketing, however, rests in our ability to evolve to a more personalized form of creation and delivery
Peg Corwin's insight:

John Jantsch believes that "the future of content marketing, however, rests in our ability to evolve to a more personalized form of creation and delivery where the end reader participates in the curation and creation of the content they request from marketers."


Do you agree?

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7 Cool Tools for a Blog that Will Rapidly Increase Your Traffic

7 Cool Tools for a Blog that Will Rapidly Increase Your Traffic | Content Marketing and Curation for Small Business | Scoop.it
Here are 7 cool tools for a blog that will help you drive more traffic, which helps you build an audience, which helps with sales.
Peg Corwin's insight:

Reputable site reviews blog promo tools.  Check this. 

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How to Prove ROI Potential of Content Campaigns

How to Prove ROI Potential of Content Campaigns | Content Marketing and Curation for Small Business | Scoop.it
Sometimes the content creation process feels a bit like a gamble. A lot of effort may or may not result in a lot of traffic. In today's Whiteboard Friday, Mike King shows us the tools and techniques we can use to prove the ROI of our content before we even start making it.
Peg Corwin's insight:

Justify your content marketing expenditures by testing with surveys, competitive analysis and question sites. Find out TOOLS for each of the three. Build a business case based on lower costs of acquisition, reaches high value customers, and converts well on your site.  And map it to your brand story.  

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I See Content Everywhere - Content Marketing

I See Content Everywhere - Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
One of the hardest parts of content marketing is finding enough good ideas to keep the flywheel spinning. In today's Whiteboard Friday, MozCon community speaker Mark Traphagen shows you how to see new ideas everywhere you look.
Peg Corwin's insight:

Interesting VIDEO about creating content, including mashups. There are 4 types  - write about how two pieces of content intersect, differ, clash or compliment each other.  


Also have an "and therefore" mindset, seeing something and writing about the next logical step or implication.

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Brian Yanish - MarketingHits.com's curator insight, September 1, 10:43 AM

Great article & video.

Do you need help with - What's the next thing I'm going to write about?

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How To Do a Content Audit - Step-by-Step

How To Do a Content Audit - Step-by-Step | Content Marketing and Curation for Small Business | Scoop.it
Most marketers have heard about the importance of content audits but aren't sure where to start. This post walks you through every step.
Peg Corwin's insight:

Comprehensive post on the process of content audits.

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4 Tactical Tips To Creating A Monthly Content Marketing Plan

4 Tactical Tips To Creating A Monthly Content Marketing Plan | Content Marketing and Curation for Small Business | Scoop.it
Learn the secrets to creating a monthly content marketing plan to reach more prospects and drive more leads.
Peg Corwin's insight:

Basic recommendations for creating themes, promotion, etc,.  Link to free Hubspot template and then their ebook. promo.

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