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How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
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Find numerous posts on popular aspects of content curation and marketing by clicking the links below. 


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Top 5 Ways of Writing Viral Content

Top 5 Ways of Writing Viral Content | Content Marketing and Curation for Small Business | Scoop.it
Content is a king of SEO. We have provided 5 ways how to write a viral content for your SEO activity to get high rankings in search engines.
Peg Corwin's insight:

5 good keys to viral content.  

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How to Measure the SEO Impact of Curated Content

How to Measure the SEO Impact of Curated Content | Content Marketing and Curation for Small Business | Scoop.it
Tracking SEO is critical to making sure that your content is still ranking high on search engine results and reaching the masses.
Peg Corwin's insight:

Did you know that content curated from an original piece has the same ranking potential as fresh content?


Increase the ranking of your curated content by linking back to quality websites, the post says.

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How to Use a Blog as the Cornerstone of Your Content Marketing

How to Use a Blog as the Cornerstone of Your Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
Content marketing can be a buzzword. Experts state that you must use content to build your brand. How do you accomplish this with blogging?
Peg Corwin's insight:

Create a content strategy for your blog.  


Quote: "Marketing is 80% of content marketing"

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Tobin Smith's curator insight, August 6, 7:12 PM

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Check These 5 Tactics to Make Your Content Go Viral #infographic

Check These 5 Tactics to Make Your Content Go Viral #infographic | Content Marketing and Curation for Small Business | Scoop.it
We’ve shared other infographics on the elements of viral content and I’m always hesitant at pushing viral as a strategy. Viral content can bring brand awareness – we see that often with videos.

Via Brian Yanish - MarketingHits.com, Beth Kanter
Peg Corwin's insight:

Learn with pictures what makes content share-worthy, and even viral.

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Jakarta Web Developer's curator insight, July 7, 11:07 AM

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Beth Kanter's curator insight, July 8, 10:23 AM

Very useful infographic summarizing the problems with content that isn't being shared and how to solve that problem.  I like the good practical tips for creating more "emotionally charged" content.   The other main points:


  • Lack of emotional appeal – people share content that generates curiosity, amazement, interest, astonishment, uncertainty, admiration and humor.
  • Not “Share Worthy” – people want to share it, it’s easy to share, it provides value, and it’s going to draw attention to those who share it.
  • Bad Timing – find the times of the day, week, season or event that the content is in demand and popular.
  • Poor Design – the layout, colors and visual appeal matters when it comes to sharable content. An investment in design is an investment in the likelihood it will be shared.
  • Poor Distribution – this is probably the one we see least deployed… distribute and promote your content across sites where it’s going to reach a large audience.



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21 Content Marketing Lessons from the New York Times

21 Content Marketing Lessons from the New York Times | Content Marketing and Curation for Small Business | Scoop.it
The New York Times is a 150 years old. So you don't expect it to be a content marketing pioneer. Here are lessons from a leaked report that may surprise you.
Peg Corwin's insight:

The revelations from the recently leaked report into the New York Times' challenges of facing upstarts and competitors is a compelling insight into publishing and also content marketing.

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One Content Metric to Rule Them All

One Content Metric to Rule Them All | Content Marketing and Curation for Small Business | Scoop.it
Let's face it: We're all pressed for time, and measuring, analyzing, and reporting the success of content marketing is time-consuming work. Here's how you can distill the performance of your content into a single metric: one metric to rule them all.
Peg Corwin's insight:

The traffic score, onpage score and social score combine to create an overall score for each piece of content, called the One Metric.  Learn how to create a Google spreadsheet to calculate them for your posts.

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8 Proven Paid Web Traffic Sources for Your Landing Pages

8 Proven Paid Web Traffic Sources for Your Landing Pages | Content Marketing and Curation for Small Business | Scoop.it
Paid web traffic sources are ads that can help to increase your visibility on the vast internet. Pick the paid web traffic source that fits best your budget
Peg Corwin's insight:

Overview on how to get traffic to your landing pages using Google Adwords, as well as ads on Bing, Facebook, Twitter, Google+, Linkedin, Stumbleupon and  Reddit.  Slideshares on most that I am going to dive into right now.

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Is Your Content Credible Enough to Share?

Is Your Content Credible Enough to Share? | Content Marketing and Curation for Small Business | Scoop.it
People don't share content that isn't credible. Credibility gets mentioned in passing as something content needs, but little has been said about how to build it. This is your guide.
Peg Corwin's insight:

How to build trust and credibility into your content marketing.

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Adapting Content Strategy for Multiple Devices

Adapting Content Strategy for Multiple Devices | Content Marketing and Curation for Small Business | Scoop.it
Creating a content strategy can be a complex process, especially when you throw multi-device consumption into the mix. Here we look at how you can create the perfect process for getting it right every time.
Peg Corwin's insight:

How to adapt your web content for users on different devices.  Excellent suggestions.

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SEO Conversion Strategies - 12 Power Plays

CRO, meet SEO! It's time to maximize organic conversions with these 12 power plays. Learn common optimization factors, the SEO CRO funnel, tricks, trends, & mo…
Peg Corwin's insight:

Excellent slideshare on leveraging both SEO and conversion rate optimization together to reach your business goals.

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3 tools, 7 steps to improve your brand's content curation

3 tools, 7 steps to improve your brand's content curation | Content Marketing and Curation for Small Business | Scoop.it
And 3 good tools to get you on the right track Post by Nikhil Jain Target audience: Curators, aggregators, media managers, brands, content creators, publishers, marketing professionals, SEO specialists, PR pros, educators, Web publishers, journalists....
Peg Corwin's insight:

Storify, Scoop.it and Bundlr are recommended tools for content curation

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How Visual.ly Can Help You Measure Metrics That Matter

How Visual.ly Can Help You Measure Metrics That Matter | Content Marketing and Curation for Small Business | Scoop.it
By surfacing the demographics, key interests, and online behaviors of a brand’s key influencers, analytics platforms can help marketers tailor their efforts to engage these audience segments.
Peg Corwin's insight:

Metrics for visuals?  Yes

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How to Use Visual Content for Real-Time Engagement

How to Use Visual Content for Real-Time Engagement | Content Marketing and Curation for Small Business | Scoop.it
Is visual content part of your social media strategy? This article shows four ways you can use visual content to motivate real-time interaction.
Peg Corwin's insight:

To use visual content for real time, Make It Easy to Shoot and Share, 
Ask for Contributions, Expect the Unexpected and Plan Ahead.

And have WiFi!!

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4 Ways Google Webmaster Tools Helps Your Content Marketing

4 Ways Google Webmaster Tools Helps Your Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

Learn about links to your content and keywords sending traffic to it in Google Webmaster tools.

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How to Make Your How-To Content More Helpful

How to Make Your How-To Content More Helpful | Content Marketing and Curation for Small Business | Scoop.it
Learn how to make your how-to content more helpful, whether for a blog post, software documentation, or product instructions.
Peg Corwin's insight:

Excellent points to improve your top of funnel, educational content.

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Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer

Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer | Content Marketing and Curation for Small Business | Scoop.it
Here's what you should focus on during your first 100 days as an inbound marketer.
Peg Corwin's insight:

Great action plan for getting started with inbound marketing.  

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7 Lessons Learned While Content Marketing for an Early-Stage Startup

7 Lessons Learned While Content Marketing for an Early-Stage Startup | Content Marketing and Curation for Small Business | Scoop.it
Don't lose customers by making unnecessary marketing mistakes. This case study features 7 valuable real-world content marketing lessons.
Peg Corwin's insight:

Great marketing tips that ring true in my experience working with startups.  I especially like the recommendation to focus on serving a small engaged audience well and use their sharing to grow your business.  And the one to evaluate traffic sources, going for conversions and not traffic volumen

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Top 10 Tips on Using Humour in Marketing with Amy Harrison

Top 10 Tips on Using Humour in Marketing with Amy Harrison | Content Marketing and Curation for Small Business | Scoop.it
Want to 'find your funny' for your content? Well done right it will make your readers more happy than a small dog, on a beach with a ball!
Peg Corwin's insight:

10 graphic tips on humor, explained in an interview.

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How To Create Customer Personas With Actual, Real Life Data

How To Create Customer Personas With Actual, Real Life Data | Content Marketing and Curation for Small Business | Scoop.it
Buyer personas are research-based archetypal (modeled) representations ofwho buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.”Tony ZambitoTweet Tweet When was the last time you took a long hard look at what makes your customer base tick? Think customer personas – those detailed representations of the different segments of your target audience. Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer(...)
Peg Corwin's insight:

"Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.” Tony Zambito

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Introducing the Content Promotion Ecosystem

Introducing the Content Promotion Ecosystem | Content Marketing and Curation for Small Business | Scoop.it
In effort to clear confusion about content promotion channels and the tools used to tap into them, I present to you The Content Promotion Ecosystem.
Peg Corwin's insight:

Learn about components of the content ecosystem and tools to use in each one.

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Trainedge's curator insight, July 8, 12:35 AM

These tools can be best described as classified ads for the media. Journalists can upload requests to interview subject matter experts on almost any topic. Requests that require experts from a brand’s industry can lead to an interview.

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10 Stimulating Content Marketing Presentations

10 Stimulating Content Marketing Presentations | Content Marketing and Curation for Small Business | Scoop.it
Whether you're new to Content Marketing, or want to brush up on new tools, tips and techniques - check out our 10 favourite presentations on Slideshare.
Peg Corwin's insight:

Need to explain content marketing to the uninitiated?  Or learn more about it yourself?  Here are 10 content marketing Slideshares to help

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Why Your AdWords Campaign Needs Great Content

Why Your AdWords Campaign Needs Great Content | Content Marketing and Curation for Small Business | Scoop.it
Your AdWords campaign needs great content to improve quality score, generate leads and profit from remarketing. Find out more.
Peg Corwin's insight:

The 3 reasons that Adwords needs great content:


  1. "Great content can improve your Quality Score overnight.
  2. Free content can generate leads that last a lifetime.
  3. Promoted content can grow lucrative remarketing lists"
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How to Satisfy a Content Marketing Death Wish

How to Satisfy a Content Marketing Death Wish | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

Interesting angle on product focused content.


Quote:  "And the worst tactic you can use is to condense your traditional product management driven white papers or related content into a blog post.  Bottom line?. . . STOP egocentric content marketing and climb the 4 steps to marketing enlightenment."

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How to Really Build an Audience in 2014

How to Really Build an Audience in 2014 | Content Marketing and Curation for Small Business | Scoop.it
Only fools depend on educational content to grow their audience, an outdated strategy that produces mediocre results.
Peg Corwin's insight:

Think drama, data, depth and design to build an audience in 2014.  Read all about it.

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Tips and Tactics for Amplifying Your Content -

Tips and Tactics for Amplifying Your Content - | Content Marketing and Curation for Small Business | Scoop.it
Content marketing should never be approached with a "set it and forget it" mentality. It needs to be structured and shared in the right ways, and in today's Whiteboard Friday, the folks from Add3 are here to show you what that means.
Peg Corwin's insight:

Get that content you worked so hard on seen and read with these tips.

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