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How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
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Find numerous posts on popular aspects of content curation and marketing by clicking the links below. 


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Syndicating Content - Whiteboard Friday

Syndicating Content - Whiteboard Friday | Content Marketing and Curation for Small Business | Scoop.it
Content syndication, or licensing other sites to publish what you've created, is a good option for some marketers. In this Whiteboard Friday, Eric Enge talks about some of the benefits and tactics so you can decide if it's right for you.
Peg Corwin's insight:

3 ways to republish your content on other more authoritative websites but avoid the duplicate content penalties.  Who do this?  To get explosed to other people's audiences and to get some link juice from those sites passed yours.  Short VIDEO

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Content Audit Strategies for Common Scenarios

Content Audit Strategies for Common Scenarios | Content Marketing and Curation for Small Business | Scoop.it
If you need a content audit but aren't sure how to start, this is the page you need to bookmark. Get content audit strategies for common scenarios.
Peg Corwin's insight:

Interesting graphic explaining content audit strategies for different sized websites, with related post on the topic from Moz (where I found this graphic.)

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8 Content Curation Tools That Will Slash Your PR Budget

8 Content Curation Tools That Will Slash Your PR Budget | Content Marketing and Curation for Small Business | Scoop.it
Creating content is necessary, but it can get expensive. Save money with these eight content curation tools.
Peg Corwin's insight:

Seems like there are new tools for content curation born every day.  Check these to keep up with new ones.



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Infographic: Create Better Visual Content – 10 Tips from EMC, Cisco, LinkedIn, Microsoft, Tumblr

Infographic: Create Better Visual Content – 10 Tips from EMC, Cisco, LinkedIn, Microsoft, Tumblr | Content Marketing and Curation for Small Business | Scoop.it
"And what is the use of a book,” thought Alice, “without pictures or conversation?” Alice in Wonderland Tell me something. When you look at your email
Peg Corwin's insight:

Find the combined expertise of 10 contributors on effective visual content.  My favorite its  "Visuals are the new headline. Start by adding images to LinkedIn posts to increase comments by 98%."

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Top 5 Ways of Writing Viral Content

Top 5 Ways of Writing Viral Content | Content Marketing and Curation for Small Business | Scoop.it
Content is a king of SEO. We have provided 5 ways how to write a viral content for your SEO activity to get high rankings in search engines.
Peg Corwin's insight:

5 good keys to viral content.  

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How to Measure the SEO Impact of Curated Content

How to Measure the SEO Impact of Curated Content | Content Marketing and Curation for Small Business | Scoop.it
Tracking SEO is critical to making sure that your content is still ranking high on search engine results and reaching the masses.
Peg Corwin's insight:

Did you know that content curated from an original piece has the same ranking potential as fresh content?


Increase the ranking of your curated content by linking back to quality websites, the post says.

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How to Use a Blog as the Cornerstone of Your Content Marketing

How to Use a Blog as the Cornerstone of Your Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
Content marketing can be a buzzword. Experts state that you must use content to build your brand. How do you accomplish this with blogging?
Peg Corwin's insight:

Create a content strategy for your blog.  


Quote: "Marketing is 80% of content marketing"

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Tobin Smith's curator insight, August 6, 4:12 PM

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Check These 5 Tactics to Make Your Content Go Viral #infographic

Check These 5 Tactics to Make Your Content Go Viral #infographic | Content Marketing and Curation for Small Business | Scoop.it
We’ve shared other infographics on the elements of viral content and I’m always hesitant at pushing viral as a strategy. Viral content can bring brand awareness – we see that often with videos.

Via Brian Yanish - MarketingHits.com, Beth Kanter
Peg Corwin's insight:

Learn with pictures what makes content share-worthy, and even viral.

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Jakarta Web Developer's curator insight, July 7, 8:07 AM

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Beth Kanter's curator insight, July 8, 7:23 AM

Very useful infographic summarizing the problems with content that isn't being shared and how to solve that problem.  I like the good practical tips for creating more "emotionally charged" content.   The other main points:


  • Lack of emotional appeal – people share content that generates curiosity, amazement, interest, astonishment, uncertainty, admiration and humor.
  • Not “Share Worthy” – people want to share it, it’s easy to share, it provides value, and it’s going to draw attention to those who share it.
  • Bad Timing – find the times of the day, week, season or event that the content is in demand and popular.
  • Poor Design – the layout, colors and visual appeal matters when it comes to sharable content. An investment in design is an investment in the likelihood it will be shared.
  • Poor Distribution – this is probably the one we see least deployed… distribute and promote your content across sites where it’s going to reach a large audience.



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21 Content Marketing Lessons from the New York Times

21 Content Marketing Lessons from the New York Times | Content Marketing and Curation for Small Business | Scoop.it
The New York Times is a 150 years old. So you don't expect it to be a content marketing pioneer. Here are lessons from a leaked report that may surprise you.
Peg Corwin's insight:

The revelations from the recently leaked report into the New York Times' challenges of facing upstarts and competitors is a compelling insight into publishing and also content marketing.

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One Content Metric to Rule Them All

One Content Metric to Rule Them All | Content Marketing and Curation for Small Business | Scoop.it
Let's face it: We're all pressed for time, and measuring, analyzing, and reporting the success of content marketing is time-consuming work. Here's how you can distill the performance of your content into a single metric: one metric to rule them all.
Peg Corwin's insight:

The traffic score, onpage score and social score combine to create an overall score for each piece of content, called the One Metric.  Learn how to create a Google spreadsheet to calculate them for your posts.

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8 Proven Paid Web Traffic Sources for Your Landing Pages

8 Proven Paid Web Traffic Sources for Your Landing Pages | Content Marketing and Curation for Small Business | Scoop.it
Paid web traffic sources are ads that can help to increase your visibility on the vast internet. Pick the paid web traffic source that fits best your budget
Peg Corwin's insight:

Overview on how to get traffic to your landing pages using Google Adwords, as well as ads on Bing, Facebook, Twitter, Google+, Linkedin, Stumbleupon and  Reddit.  Slideshares on most that I am going to dive into right now.

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Is Your Content Credible Enough to Share?

Is Your Content Credible Enough to Share? | Content Marketing and Curation for Small Business | Scoop.it
People don't share content that isn't credible. Credibility gets mentioned in passing as something content needs, but little has been said about how to build it. This is your guide.
Peg Corwin's insight:

How to build trust and credibility into your content marketing.

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I See Content Everywhere - Content Marketing

I See Content Everywhere - Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
One of the hardest parts of content marketing is finding enough good ideas to keep the flywheel spinning. In today's Whiteboard Friday, MozCon community speaker Mark Traphagen shows you how to see new ideas everywhere you look.
Peg Corwin's insight:

Interesting VIDEO about creating content, including mashups. There are 4 types  - write about how two pieces of content intersect, differ, clash or compliment each other.  


Also have an "and therefore" mindset, seeing something and writing about the next logical step or implication.

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Brian Yanish - MarketingHits.com's curator insight, Today, 7:43 AM

Great article & video.

Do you need help with - What's the next thing I'm going to write about?

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How To Do a Content Audit - Step-by-Step

How To Do a Content Audit - Step-by-Step | Content Marketing and Curation for Small Business | Scoop.it
Most marketers have heard about the importance of content audits but aren't sure where to start. This post walks you through every step.
Peg Corwin's insight:

Comprehensive post on the process of content audits.

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4 Tactical Tips To Creating A Monthly Content Marketing Plan

4 Tactical Tips To Creating A Monthly Content Marketing Plan | Content Marketing and Curation for Small Business | Scoop.it
Learn the secrets to creating a monthly content marketing plan to reach more prospects and drive more leads.
Peg Corwin's insight:

Basic recommendations for creating themes, promotion, etc,.  Link to free Hubspot template and then their ebook. promo.

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The 6-Step Guide for Crafting an Effective Content Marketing Channel Plan

The 6-Step Guide for Crafting an Effective Content Marketing Channel Plan | Content Marketing and Curation for Small Business | Scoop.it
This is a guest contribution from freelance writer Kanika. With businesses employing multiple channels for marketing, it can quickly get ...
Peg Corwin's insight:

Good overview of the process on content creation for different channels.

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How to Use Visual Content for Real-Time Engagement

How to Use Visual Content for Real-Time Engagement | Content Marketing and Curation for Small Business | Scoop.it
Is visual content part of your social media strategy? This article shows four ways you can use visual content to motivate real-time interaction.
Peg Corwin's insight:

To use visual content for real time, Make It Easy to Shoot and Share, 
Ask for Contributions, Expect the Unexpected and Plan Ahead.

And have WiFi!!

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4 Ways Google Webmaster Tools Helps Your Content Marketing

4 Ways Google Webmaster Tools Helps Your Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

Learn about links to your content and keywords sending traffic to it in Google Webmaster tools.

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How to Make Your How-To Content More Helpful

How to Make Your How-To Content More Helpful | Content Marketing and Curation for Small Business | Scoop.it
Learn how to make your how-to content more helpful, whether for a blog post, software documentation, or product instructions.
Peg Corwin's insight:

Excellent points to improve your top of funnel, educational content.

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Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer

Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer | Content Marketing and Curation for Small Business | Scoop.it
Here's what you should focus on during your first 100 days as an inbound marketer.
Peg Corwin's insight:

Great action plan for getting started with inbound marketing.  

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7 Lessons Learned While Content Marketing for an Early-Stage Startup

7 Lessons Learned While Content Marketing for an Early-Stage Startup | Content Marketing and Curation for Small Business | Scoop.it
Don't lose customers by making unnecessary marketing mistakes. This case study features 7 valuable real-world content marketing lessons.
Peg Corwin's insight:

Great marketing tips that ring true in my experience working with startups.  I especially like the recommendation to focus on serving a small engaged audience well and use their sharing to grow your business.  And the one to evaluate traffic sources, going for conversions and not traffic volumen

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Top 10 Tips on Using Humour in Marketing with Amy Harrison

Top 10 Tips on Using Humour in Marketing with Amy Harrison | Content Marketing and Curation for Small Business | Scoop.it
Want to 'find your funny' for your content? Well done right it will make your readers more happy than a small dog, on a beach with a ball!
Peg Corwin's insight:

10 graphic tips on humor, explained in an interview.

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How To Create Customer Personas With Actual, Real Life Data

How To Create Customer Personas With Actual, Real Life Data | Content Marketing and Curation for Small Business | Scoop.it
Buyer personas are research-based archetypal (modeled) representations ofwho buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.”Tony ZambitoTweet Tweet When was the last time you took a long hard look at what makes your customer base tick? Think customer personas – those detailed representations of the different segments of your target audience. Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer(...)
Peg Corwin's insight:

"Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.” Tony Zambito

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Introducing the Content Promotion Ecosystem

Introducing the Content Promotion Ecosystem | Content Marketing and Curation for Small Business | Scoop.it
In effort to clear confusion about content promotion channels and the tools used to tap into them, I present to you The Content Promotion Ecosystem.
Peg Corwin's insight:

Learn about components of the content ecosystem and tools to use in each one.

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Trainedge's curator insight, July 7, 9:35 PM

These tools can be best described as classified ads for the media. Journalists can upload requests to interview subject matter experts on almost any topic. Requests that require experts from a brand’s industry can lead to an interview.

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10 Stimulating Content Marketing Presentations

10 Stimulating Content Marketing Presentations | Content Marketing and Curation for Small Business | Scoop.it
Whether you're new to Content Marketing, or want to brush up on new tools, tips and techniques - check out our 10 favourite presentations on Slideshare.
Peg Corwin's insight:

Need to explain content marketing to the uninitiated?  Or learn more about it yourself?  Here are 10 content marketing Slideshares to help

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