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Content Marketing and Curation for Small Business
How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
"Where the problem comes is when we use engagement as an all-important Key Performance Indicator (KPI) of how your brand’s content is performing." That's easy to copy (he tells you how.) Earning brand trust is harder, but much more meaningful.
Your content marketing KPI should be lead gen. Focus on conversions - generation of a sale, a subscriber he says and I agree. Track analytics on a post by post basis. Quote: "Consequently, your most viewed posts are not necessarily your most revenue-generating ones."