Why would consumers go to a bloated website that has to be all things to all people, when they can go to an app that does one thing well? Why you're under-emphasizing your app strategy.
Millennials will move us in this direction - Quote:
*Americans in the Millennial generation are almost four times more likely than American consumers overall to have their purchases influenced by smartphone applications. The impact of these apps on their purchase decisions is greater than recommendations from blogs and social media, and from manufacturers’ websites or email."
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