Quote: "AUTORESPONDER EMAIL CAMPAIGNS should be a long, continual process, designed to consistently provide value, regardless to where your prospect is in their lifecycle.
See how these fit with your CONTENT MARKETING strategy:
- Start autoresponders on pages with high bounce rates
- Determine a lead magnet that would match the intend of the page (ebook, free trial, video)
- Create content story arcs
- Build your email communication strategy
- Create a wireframe for your autoresponder strategy
Click to see descriptions of each step.
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