If you want to increase conversions on your website, you need to get smart and creative with your lead generation tactics. Here are 5 lead generation ideas for B2B and B2C marketers to try out today.
Better lead gen? Try these "1) Put your calls-to-action in people’s natural eye path. 2) Use pop-up and slide-in forms the right way. 3) Add anchor texts to old blog posts that align closely with your gated offers. 4) Support the launch of a new campaign with a launch post and other blog posts on related topics. 5) Use social media strategically for lead generation."