What is your content marketing ROI? The truth is—most marketers don’t know. Around three quarters struggle to quantify the return on their content marketing
Peg Corwin's insight:
Thoughtful discussion. "Feldman advises creating formulas that make sense for your sales cycle and applying them to measure, for example:
- An individual piece of content (e.g. a blog post, a webinar)
- A group of content assets (or “campaign,” if you like)
- A form of content (e.g. your blog, all webinars)"