4 Ways You Can Increase Both Traffic and Conversions
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Content Marketing and Curation for Small Business
How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
More traffic and sales? Would you believe, keyword-focused testimonials, specific nav links, a beefed up footer and internal links. Great tips.
The headline formulas, where to use them, and a done-for-you headline generator
Headline Formulas That WORK for blog posts, emails and more.
20%. That’s the average amount of your readers who will actually finish your content and get to the bottom of the page. Move up calls to action for your lead magnets up to into that 20%!! And this is just the first hack. Click for them all.
At the top of the episode, I say, “Make reading your blog a chore or a bore and it’s bye-bye baby.”
Listen to this edition of Content Matters to pick up a long list of tips you can easily apply to design a more attractive and reader-friendly blog and get more from your content marketing efforts.
Learn the latest in formatting and optimizing your blog post to encourage the actions you want and strengthen other pages on your website.
I’ll let you in on a little marketing secret. In the grand scheme of things, building massive amounts of traffi
Better website conversion? Learn how to make an irresistable offer, add effective calls to action and incorporate popups strategically.
Learn how to identify the most popular pages on your website, along with 10 detailed tips on how to optimize those pages for lead generation.
" ...companies that take on a structured approach towards conversion optimization are 2X as likely to see a large increase in sales."
You write content, you get traffic to the blog you've built for your business... but that doesn't mean they're going to buy straight away.
Business from blog posts? Yes, if you post deals, write strong calls to action, create in-line product links, weave in reviews and are not be overly promotional. Learn how here.
Form optimization pro, Marcus Taylor, drops by to tell us how to get people to fill out your online forms and become leads on this episode of the Agents of
Did you know that there are 7 factors that affect whether or not someone fills out a website form? If you want leads/conversions, this podcast/blog post is a must listen.
I’ve noticed that there’s something that scares most marketers. We love our data. Most marketers find it fun to revie
To get your content to convert into sales, you must deeply understand your readers problems, drive the pain home and then craft a narrative that supplies solutions.
Make your copy work more effectively for your e-commerce brand by matching the language to the intended audience.
Learn how to write for logical, impulsive, caring and aggressive buyer personas to improve sales.
It certainly takes a lot of time and discipline to fully leverage Facebook as a marketing tool, but it’s well worth it in the end.
My fav tip is to do 30-60 second videos of blog posts to drive Facebook fans to your post or page.
It’s a problem I see all too often... Marketers learn about SEO tactics and actually do a good job applyin
Website "traffic from SEO itself is not the goal. The goal is to have traffic that actually converts into customers." Learn how to get them with SEO here.
Websites Work With (or Against) Your Content Strategy:
Of the 13 website factors that can help or hurt content, conversion items include: Mobile responsive, calls to action, testimonials, email signup, fat footer design. Ease of Updating factors are: flexible landing page templates, scalable for all content types, team pages. SEO features that matter are: URL structure, technical files in place. Measurement elements are location of blog domain, site search tool, thank you pages.
To dive action, this blogger recommends: use "For example" frequently, show with visuals; explain how, make the RIGHT things actionable, create calls to action, encourage engagement which leads to action.
Content and social go together like peanut butter and jelly. It's key for marketers to learn how to both curate/create great content and build a solid social
5 curated, recent posts on B2B content marketing from Branding Mag, Hubspot, Demand Gen, Content Marketing Institute and Kiss Metrics,
Learn how to add traffic sources to your personas and then find 8 excellent questions to ask to refine your website pages so they convert your target persona to your goals.
Looking to stand out with your content marketing? Adding specificity to clear, compelling copy can get you out ahead of the competition.
Specificity in headlines and copy attracts attention, builds credibility, persuades and boosts conversions. Get specific.
Super excellent post on how to understand who your buyer personas are and what they want.
You have 10 seconds to get people’s attention before they leave your site. Here are some top tips to convert web traffic into customers.
Excellent section in this post on the elements of a strong value proposition. Also a suggestion to split test different versions of it to see what converts best.
Content marketing can attract traffic and build brand awareness. But how do you turn traffic into sales? Here are some content marketing tips to achieve that
Learn how to focus and target your content to generate leads that convert.
After all, we are creating content ultimately to get leads and sales that convert. Learn more here.
Learn how to implement the blog conversion optimization strategy that could improve your blog's conversion rate by 87%.
Check this strategic process for improving conversions from your existing content. Excellent, smart recommendations.
Struggling with your content? If so, you should take a look at my top-notch and up-to-date guide about how to write a blog post that sells.
Extensive post with ideas about how to find topics that are working and how to optimize them in content for the right readers and search engines.
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Optimize your content for search engines and social networks.
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Take your site and content elsewhere at any time if you so choose.
See above how targeted this Wordpress theme is to conversions, optimization and lead generation.
Eleven tests you can run on your blog to optimize for clicks and conversions.
Learn how to optimize your publishing, email and call to action in this meaty post.