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Content Marketing and Curation for Small Business
How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
A copywriter's suggestions for persona-focused content marketing. Check her 5 step process and list of no nos.
Rarely do people read content from beginning to end. Maybe it’s because of our “microwave,” instant gratification culture. Maybe it’
What makes scannable content? Short paragraphs, short sentences, words with 4 or less syllable, subheaders, bullet points, images, external links, lists. Learn all about it.
Looking to stand out with your content marketing? Adding specificity to clear, compelling copy can get you out ahead of the competition.
Specificity in headlines and copy attracts attention, builds credibility, persuades and boosts conversions. Get specific.
What's the difference between a good writer and a good content marketer? And how do you become one of Copyblogger's Certified Content Marketers?
Content marketing -- "It has to move the audience, It has to earn attention, It has to have spark, It usually relies on proven structures, People have to know how to think of you."
Pain Aware people respond to seeing solutions to their pain, or even their pain itself.
Solution Aware people respond to high-level benefits -- so don’t think of the problem, folks, think of the solution.
Brand/Product Aware people want to see the biggest and best benefit your product has to offer before you introduce them to the rest of the benefits. They love the phrase "But wait, there’s more!"
Problem Aware people realize they have a problem ... but they have no idea how to solve it.
Completely Unaware people are more clueless about their problems than Alicia Silverstone in the ‘90s.
Copy writing for conversion is challenging, and this post offers useful tips. Most interesting to me were the different types of customer awareness: pain aware, solution aware, brand/product award, problem aware and completely unaware. Click for more.