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Content Marketing and Curation for Small Business
How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
Content marketers, here's a thought from this post -- Don't just curate, cooperate. This means "Interviews, guest posts, co-authoring great content and working together on infographics or other visual content."
The hardest part of writing any pitch isn't the creation of the pitch itself. It's the legwork you have to do in advance. Successful pitches are all about preparation, and frankly, there needs to be a lot of it. By following these essential 6 steps to crafting and delivering your pitch, you'll be sure to amplify your content marketing efforts.
Learn how to research and target the right people and sites with your content marketing pitch.
Licensing your content for republishing on other sites can be a great way to boost your own rankings. In today's Whiteboard Friday, Rand shows you how, and explains why you shouldn't worry about duplicate content issues when you do.
Explains when duplicate content causes a ranking problem for the original. Also learn how to think about guest blogging strategies and content repurposing in that context.
Darren Rowse of Problogger says guest posting "can help you break through into niches." Because of changes in Google search, it won't help for SEO as much, but you can grow traffic to your site and build bonds with potential readers this way. Super podcast on how to do this, from somebody on both sides of guest posting.
Content syndication, or licensing other sites to publish what you've created, is a good option for some marketers. In this Whiteboard Friday, Eric Enge talks about some of the benefits and tactics so you can decide if it's right for you.
3 ways to republish your content on other more authoritative websites but avoid the duplicate content penalties. Who do this? To get explosed to other people's audiences and to get some link juice from those sites passed yours. Short VIDEO