55% of B2B marketers are unsure of their content marketing ROI. If you're one of these B2B marketers, here's where you should start with.
Learn lean content marketing in this post.
".....once you know how each piece of content performs on an individual basis, some low hanging fruits will appear: stop doing the nice kitten picture post that got 200 likes but converted no one and do more actionable posts that generated 100 conversions. The next step will be to improve ROI which means either getting more results for the same cost or finding ways to deliver these same results at lower costs. Or even both at the same time."