Content marketing and native advertising can accomplish similar goals, so which tactic provides the greater ROI, and which is right for your business? This post shows the results of new research from Fractl and Moz, and has the answers you need.
Peg Corwin's insight:
Interesting study of pros, cons, costs and benefits of content marketing vs native advertising. "Whether you go with content marketing or native advertising, you'll always need to refine your processes to increase your content ROI."