CONS - 5 Reasons Why Some Believe Content Marketing is World Class Crapola | Content Marketing and Curation for Small Business | Scoop.it
  1. It's hard work.
  2. It gives away your secret sauce.
  3. It is nothing more than marketers renaming "marketing." 
  4. The cost per lead is higher.
  5. It requires organizations to focus on time-sucking relationships rather than one-and done transactions.