- It's hard work.
- It gives away your secret sauce.
- It is nothing more than marketers renaming "marketing."
- The cost per lead is higher.
- It requires organizations to focus on time-sucking relationships rather than one-and done transactions.
Peg Corwin's insight:
Is your company using these argments against content marketing?
See Matthew Cantwell's response to each point. "Surprisingly, I agree... in part..."