You do good work and people want to refer you. That’s the truth, but, hey, we’re all busy and sometimes we need a nudge, a reminder or even a tangible way to easily make referrals that make sense.
To use content to generate referrals, think out of the box. Consider invited content, co-branded content, sponsored content, curated content, intented content.
"The key is to structure the ask in a way that prompts referrals – Tell us the best use of our product, show us your results, tell us why you really want to win – things of that nature can generate some very powerful endorsements as people vie for a prize of some sort."