A recent Buzzsumo study has us rethinking how flywheel marketing works. In today's Whiteboard Friday, Rand explains what we got wrong about social shares, and a better way to describe that piece of the flywheel.
Sad news for content marketers in this short video. 75% of articles are never linked to and 90% are never shared. Even among those links that were shared, many people who shared the link never visited the site, let alone read the post. Google cares more about the engagement and less about social shares, which may be just a vanity metric. :.(