Marketing podcast with Jay Baer - author of Youtility. Integration and convergence are the two concepts I’ve been drilling on most for the past few years.
Good piece to reflect on what will drive online marketing success in the future, the first of which is leveraging content.
"To increase customer loyalty and search engine traffic from long tail keywords
==>How can you use existing and new content to create engagement and opportunity?
"To make marketing more useful
==>How can you make your marketing so useful people would pay for it?
"To decrease dependence on search engines
==>How can you use social media to increase friend reach and create new customers?
"To build trust and awareness
==>How can you turn your customer base into a vibrant community?"