people who actually read everything word-for-word is 16%.
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Content Marketing and Curation for Small Business
How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
Check this short video which gives data on how people read a web page - only 16% read all word for word. Then let this guy explain his Wordpress app that improves readership and engagement dramatically. Quite fascinating
Looking to stand out with your content marketing? Adding specificity to clear, compelling copy can get you out ahead of the competition.
Specificity in headlines and copy attracts attention, builds credibility, persuades and boosts conversions. Get specific.
Do you know how to optimize your copy so that it converts and bring your business the results you want? Ask these 51 questions to improve your first drafts.
Excellent content marketing resource and checklist to save and refer to often.
Learn how to take off your marketer hat and transform into a killer copywriter. You can do it. Really.
Just as it says, COPYWRITING TIPS for CONTENT MARKETING.
Good tips on headlines and ways to get going.
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When people say you should write for the user, they mean well. In spirit, I completely agree. But in practice, it usually goes dreadfully wrong.
For those of us trained as writers, a somewhat disturbing post about how to write for the web. Key points are:
"Make sure they know exactly what you’re writing about. Stay focused. Break your content up into shorter paragraphs and use big descriptive titles. Avoid pronouns and don’t assume they understand what you just said in a previous paragraph. Keep it simple and give them sign posts."