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In B2B business, leads are generally a company’s livelihood. Unlike B2C purchases, most B2B products and services require thought, research and deliberation prior to a buying decision.
Recommends these CONTENT MARKETING formats for lead generation: webinars, events (pre, during and post), guides/white papers and Linkedin Groups.
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Content marketing Survey on B2B marketingThe Content Marketing Institute and MarketingProfs, undertook a survey sponsored by Brightcove, to ask over 1,200. Marketing topic(s):B2B Content marketing. Advice by Guest Expert.
B2B CONTENT MARKETING in an infographic.
==>"Main goal is brand awareness, followed by lead generation and acquisition."
B2B companies continue to be interested in content marketing as a means to connect with their prospects and customers, as a first step to generate leads with content and social media. While last ye...
Selected stats on B2B content marketing:
Every B2B company today realizes that content marketing is an integral part of their demand generation and marketing strategy.
Good reminders for B2C, too.
Within the realm of B2B marketing, it's stories, not "features and benefits" that allow brands to create relevant and engaging connections with prospective
Learn the pros and cons of CASE STUDIES, and what marketing experts recommend. Don't miss How To section for creating them.
Definition: "A'case study' in the context of marketing is an analysis of a project, campaign or company that identifies a situation, recommended solutions, implementation actions and identification of those factors that contributed to failure or success."
Marketing Sherpa example: "Each is written by a professional journalist and includes: Summary, Challenge, Campaign (with specific steps), Results and Creative Samples. The source is always cited as are related resources. What these case studies might lack in terms of visual fanfare, they more than make up for in terms of depth and insight."
Content marketing is being taken to a whole new level thanks to social media platforms that allow companies to better connect with their customers.
To promote your CONTENT, B2B marketers have most confidence in:
- In person events - case studies - videos - webinars - blogs
Click for the full infographic.
Discover how effective inbound marketing for B2B is and pick up some great tips on how to take advantage of the power of inbound.
Short post that explains to a client how to do B2B marketing using persona creation, keywords, pain points, buying stages and content. (I suggest researching keywords after pain points.)