In B2B business, leads are generally a company’s livelihood. Unlike B2C purchases, most B2B products and services require thought, research and deliberation prior to a buying decision.
Peg Corwin's insight:
Recommends these CONTENT MARKETING formats for lead generation: webinars, events (pre, during and post), guides/white papers and Linkedin Groups.
Click to learn more.
If you like this scoop, please consider a thumbs up or share.