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How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
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B2B - How To Generate B2B Leads With Content Marketing

B2B - How To Generate B2B Leads With Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
In B2B business, leads are generally a company’s livelihood. Unlike B2C purchases, most B2B products and services require thought, research and deliberation prior to a buying decision.
Peg Corwin's insight:

Recommends these CONTENT MARKETING formats for lead generation: webinars, events (pre, during and post), guides/white papers and Linkedin Groups.


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B2B Content Marketing in 2014 [Infographic]

B2B Content Marketing in 2014 [Infographic] | Content Marketing and Curation for Small Business | Scoop.it
Content marketing Survey on B2B marketingThe Content Marketing Institute and MarketingProfs, undertook a survey sponsored by Brightcove, to ask over 1,200. Marketing topic(s):B2B Content marketing. Advice by Guest Expert.
Peg Corwin's insight:

B2B CONTENT MARKETING in an infographic.  


==>"Main goal is brand awareness, followed by lead generation and acquisition."


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STATS - 21 Unbelievable B2B Content Marketing Statistics

STATS - 21 Unbelievable B2B Content Marketing Statistics | Content Marketing and Curation for Small Business | Scoop.it
B2B companies continue to be interested in content marketing as a means to connect with their prospects and customers, as a first step to generate leads with content and social media. While last ye...
Peg Corwin's insight:

Selected stats on B2B content marketing:

  • "85% of B2B Marketers say LinkedIn is the most effective social network in delivering content"
  • "55% of B2B Marketers say their biggest challenge is having the time or bandwidth to create content"
  • "5% of B2B Marketers have no metrics to determine content marketing success"
All stats have a tweet button for easy shares.


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B2B - 10 B2B Content Marketing Tips

B2B - 10 B2B Content Marketing Tips | Content Marketing and Curation for Small Business | Scoop.it
Every B2B company today realizes that content marketing is an integral part of their demand generation and marketing strategy.
Peg Corwin's insight:
  1. "Speak from your customer’s point of view
  2. Talk less, listen more, and act even more
  3. Use language your audience speaks—save the tech-speak for your in-house geek squad
  4. Avoid condescension—but remember that simplification does not mean talking down
  5. Keeping checking on levels of understanding throughout the process
  6. Highlight benefits to show value—features are mere factual details
  7. Find examples and analogies in your prospects’ life so they can relate 
  8. Build on existing strengths of your solutions to show expanded capabilities / enhancements
  9. Speak to a list of implicit issues that buyers have on their mind—it makes them feel connected
  10. Demonstrate ROI and how it can be measured"


Good reminders for B2C, too.

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CASE STUDY as a B2B Content Marketing Tactic - Pros, Cons & Best Practices

CASE STUDY as a B2B Content Marketing Tactic - Pros, Cons & Best Practices | Content Marketing and Curation for Small Business | Scoop.it
Within the realm of B2B marketing, it's stories, not "features and benefits" that allow brands to create relevant and engaging connections with prospective
Peg Corwin's insight:

Learn the pros and cons of CASE STUDIES, and what marketing experts recommend.  Don't miss How To section for creating them.


Definition: "A'case study' in the context of marketing is an analysis of a project, campaign or company that identifies a situation, recommended solutions, implementation actions and identification of those factors that contributed to failure or success."


Marketing Sherpa example "Each is written by a professional journalist and includes: Summary, Challenge, Campaign (with specific steps), Results and Creative Samples. The source is always cited as are related resources. What these case studies might lack in terms of visual fanfare, they more than make up for in terms of depth and insight."


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B2B - Marketers Are Putting Their Money and Confidence in Social Media

B2B - Marketers Are Putting Their Money and Confidence in Social Media | Content Marketing and Curation for Small Business | Scoop.it
Content marketing is being taken to a whole new level thanks to social media platforms that allow companies to better connect with their customers.
Peg Corwin's insight:

To promote your CONTENT, B2B marketers have most confidence in:

- In person events
- case studies
- videos
- webinars
- blogs

Click for the full infographic.

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B2B - The 5 Step Guide to Inbound Marketing for B2B

B2B - The 5 Step Guide to Inbound Marketing for B2B | Content Marketing and Curation for Small Business | Scoop.it
Discover how effective inbound marketing for B2B is and pick up some great tips on how to take advantage of the power of inbound.
Peg Corwin's insight:

Short post that explains to a client how to do B2B marketing using persona creation, keywords, pain points, buying stages and content. (I suggest researching keywords after pain points.)

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