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How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
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ROI - 6 Measurements of Content Marketing ROI

ROI - 6 Measurements of Content Marketing ROI | Content Marketing and Curation for Small Business | Scoop.it
Content Marketing has been all the rage these past few years. We’ve heard from many speakers and influencers that content marketing is the new advertising and that “brands must become media to earn relevance”. But how do we measure its ROI and know our content isn’t just fueling some vanity metric but is actually helping our business? Continue reading →
Peg Corwin's insight:

In order to improve content marketing, we have to measure results. Here are 6 ways to measure ROI of Content Marketing:


- "Use Google Analytics to measure progress on brand awareness
- Add conversion hooks to your content
- Track conversions through Google Analytics
- Create a benchmark with a Google Adwords campaign
- Track your SEO progress through tools like Moz
- Optimize your content marketing mix with content curation"
Click for explanations and more insights.


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ROI - 3 Measures of ROI on Blog Content

ROI - 3 Measures of ROI on Blog Content | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

3 basic measurements of EFFECTIVE CONTENT are:


Reach and engagement, using related posts and internal links 

- Lead generation forms and newletter subscriptions

- Product purchases or subscription registrations.

Click for details and examples of each.


Great examples of calls to action to encourage visitors to take action.


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Website ROI: The Return on Investment for a Website Redesign

Website ROI: The Return on Investment for a Website Redesign | Content Marketing and Curation for Small Business | Scoop.it
Like any return on investment calculation, website ROI is based on the cost and the results. Here’s a look at both.
Peg Corwin's insight:

5 major factors in WEBSITE REDESIGN:


 - Cost of creating the website

 - Cost of maintaining the website

 - Traffic

 - Conversion rate

 - Website lifespan

Click to learn about each.


Quote:

"All things being equal, a site that is effective for twice as long has twice the ROI. A great site will produce results for five years or more. A bad site will need to be redesigned within two years or less."


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QUALITY - Want to Know What Makes Content Truly Successful?

QUALITY - Want to Know What Makes Content Truly Successful? | Content Marketing and Curation for Small Business | Scoop.it
What is the secret to getting your content read, shared and acted on?

Is your content really useful versus just well-written?

Why do s
Peg Corwin's insight:

His definition of quality content:


"...tell us what you have done and what you learned from it. Something that is worth reading, sharing, linking to, and learning from … and don’t wait for it to be perfect!"


My definition of successful content;


Content that which is useful and popular with the target reader.


What is your definition of successful content?

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ROI - The 4 Most Important Drivers of Marketing Success

ROI - The 4 Most Important Drivers of Marketing Success | Content Marketing and Curation for Small Business | Scoop.it
Marketing podcast with Jay Baer - author of Youtility. Integration and convergence are the two concepts I’ve been drilling on most for the past few years.
Peg Corwin's insight:

Good piece to reflect on what will drive online marketing success in the future, the first of which is leveraging content.


Key Points:


"To increase customer loyalty and search engine traffic from long tail keywords
==>How can you use existing and new content to create engagement and opportunity?
 

"To make marketing more useful
==>How can you make your marketing so useful people would pay for it?


"To decrease dependence on search engines
==>How can you use social media to increase friend reach and create new customers?


"To build trust and awareness
==>How can you turn your customer base into a vibrant community?"

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ROI - One-word copy changes that will increase your ROI

ROI - One-word copy changes that will increase your ROI | Content Marketing and Curation for Small Business | Scoop.it
Your vs. my. Do vs. don't. Dollars vs. percentages. Minor modifications can have major mojo.
Peg Corwin's insight:

Learn why each of these copy changes increases ROI:


 - Replace "your" with "my"

 - Promote "dollars off," not "percent off"

 - "Don't" beats "do"

 - Use first/second person vs. third person

 - Add "it's free!" to "sign up now"

 - Bonus: Red vs. green


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ROI - Is Your Content Marketing a Failure? These Five Metrics Can Tell You

ROI - Is Your Content Marketing a Failure? These Five Metrics Can Tell You | Content Marketing and Curation for Small Business | Scoop.it
Metrics & ROI - What metrics can marketers track to make sure their content strategy is headed in the right direction?
Peg Corwin's insight:

Success metrics for CONTENT MARKETING are:


 - Traffic
 - Engagement
 - Social shares
 - Back links
 - Conversion rates

Click to learn how to measure each.


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ROI - 3 Tips for Improving Your Content Marketing ROI This Fall

ROI - 3 Tips for Improving Your Content Marketing ROI This Fall | Content Marketing and Curation for Small Business | Scoop.it
Just like with any marketing tool, you want to see positive content marketing ROI from your efforts. Here's how.
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ROI - The Secret to Ranking a Website in Google

ROI - The Secret to Ranking a Website in Google | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

Excerpt:  

"You need an experienced, culturally aware individual who understands what gets people to link and create social signals and how that folds in to the websites brand development."


Comment:

This post discusses the difference between quality content and content people regularly crave.  It may not be quality, but it gets pageviews and improves your site's search engine rank. The kind and volume of traffic you want all depends on your business model.

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