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Your vs. my. Do vs. don't. Dollars vs. percentages. Minor modifications can have major mojo.
Learn why each of these copy changes increases ROI:
- Replace "your" with "my"
- Promote "dollars off," not "percent off"
- "Don't" beats "do"
- Use first/second person vs. third person
- Add "it's free!" to "sign up now"
- Bonus: Red vs. green
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Metrics & ROI - What metrics can marketers track to make sure their content strategy is headed in the right direction?
Success metrics for CONTENT MARKETING are:
- Traffic - Engagement - Social shares - Back links - Conversion rates
Click to learn how to measure each.
Just like with any marketing tool, you want to see positive content marketing ROI from your efforts. Here's how.
"You need an experienced, culturally aware individual who understands what gets people to link and create social signals and how that folds in to the websites brand development."
This post discusses the difference between quality content and content people regularly crave. It may not be quality, but it gets pageviews and improves your site's search engine rank. The kind and volume of traffic you want all depends on your business model.
3 basic measurements of EFFECTIVE CONTENT are:
- Reach and engagement, using related posts and internal links
- Lead generation forms and newletter subscriptions
- Product purchases or subscription registrations.
Click for details and examples of each.
Great examples of calls to action to encourage visitors to take action.
Like any return on investment calculation, website ROI is based on the cost and the results. Here’s a look at both.
5 major factors in WEBSITE REDESIGN:
- Cost of creating the website
- Cost of maintaining the website
- Conversion rate
- Website lifespan
Click to learn about each.
"All things being equal, a site that is effective for twice as long has twice the ROI. A great site will produce results for five years or more. A bad site will need to be redesigned within two years or less."
What is the secret to getting your content read, shared and acted on?Is your content really useful versus just well-written?Why do s
His definition of quality content:
"...tell us what you have done and what you learned from it. Something that is worth reading, sharing, linking to, and learning from … and don’t wait for it to be perfect!"
My definition of successful content;
Content that which is useful and popular with the target reader.
What is your definition of successful content?
Marketing podcast with Jay Baer - author of Youtility. Integration and convergence are the two concepts I’ve been drilling on most for the past few years.
Good piece to reflect on what will drive online marketing success in the future, the first of which is leveraging content.
"To increase customer loyalty and search engine traffic from long tail keywords==>How can you use existing and new content to create engagement and opportunity?
"To make marketing more useful==>How can you make your marketing so useful people would pay for it?
"To decrease dependence on search engines==>How can you use social media to increase friend reach and create new customers?
"To build trust and awareness==>How can you turn your customer base into a vibrant community?"