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How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
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Blog Optimization: Technical Issues to Optimize Your Blog

Blog Optimization: Technical Issues to Optimize Your Blog | Content Marketing and Curation for Small Business | Scoop.it
If you're interesting in blog optimization, this contains some technical items that will make a big difference to your blog performance.
Peg Corwin's insight:

Learn how to get better exposure for your posts with Twitter cards, open graph, social meta data, caching, content distribution networks, and even re-optimizing existing content.

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But I Have to Buy Links, Ads, and Exposure, Because My Customers Won't Amplify My Content

But I Have to Buy Links, Ads, and Exposure, Because My Customers Won't Amplify My Content | Content Marketing and Curation for Small Business | Scoop.it
Some products and services are simply more difficult to get people talking about. In today's Whiteboard Friday, Rand talks about a new approach to marketing those products that can get the conversations buzzing.
Peg Corwin's insight:

If clients won't share your content, you must focus on the kind of content that those who influence your clients need and get to your customers indirectly.  Tricky but possible.

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4 Ways Google Webmaster Tools Helps Your Content Marketing

4 Ways Google Webmaster Tools Helps Your Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

Learn about links to your content and keywords sending traffic to it in Google Webmaster tools.

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SEO Conversion Strategies - 12 Power Plays

CRO, meet SEO! It's time to maximize organic conversions with these 12 power plays. Learn common optimization factors, the SEO CRO funnel, tricks, trends, & mo…
Peg Corwin's insight:

Excellent slideshare on leveraging both SEO and conversion rate optimization together to reach your business goals.

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Addressing Thin Content - SEO Review and Solutions

Addressing Thin Content - SEO Review and Solutions | Content Marketing and Curation for Small Business | Scoop.it
You need to take a detailed look at the mission of your content, what purpose it serves, and how your visitors digest and engage with your content. Use these tools to assess your content so you can determine where to adjust your focus.
Peg Corwin's insight:

Excellent step by step process for analyzing current site content performance and developing strategies to improve different areas of weakness.  

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SEO as Content Marketing- Differentiate By Identifying What Customers Value Most

SEO as Content Marketing- Differentiate By Identifying What Customers Value Most | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

Content marketing and SEO converge by emphasizing what the clients of a business value:


Quote: "... think of some customer questions around these value propositions. What would be the likely customer objections to buying this product? What would be points that need clarifying? How does this offer differ from other similar offers? What is better about this product or service? What are the perceived problems in this industry? What are the perceived problems with this product or service? What is difficult or confusing about it? What could go wrong with it? What risks are involved? What aspects have turned off previous customers? What complaints did they make?
 

"Make a list of such questions. These are your article topics."


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How Important is Content Length? Why Data-Driven SEO Trumps Guru Opinions - The serpIQ Blog

How Important is Content Length? Why Data-Driven SEO Trumps Guru Opinions - The serpIQ Blog | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

All the data on how long your content should be.  


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SEO - How Content Freshness can improve SERP (search results)

SEO - How Content Freshness can improve SERP (search results) | Content Marketing and Curation for Small Business | Scoop.it

"Google and other search engines definitely want to return the most relevant results to users and thus favor fresh contents for some certain keywords. Fresh contents can greatly improve your site’s search engine rankings, always try and produce fresh and relevant contents on your site, and most importantly ensure they are useful to your readers."

Peg Corwin's insight:

How to determine content freshness

  • Inception date
  • Changes on a webpage
  • Rate of page change
  • Increase in links
  • User behavior
Click to learn more about these factors.
 

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CO-CITATION - How Writers Can Adopt SEO Co-citation Strategies

CO-CITATION - How Writers Can Adopt SEO Co-citation Strategies | Content Marketing and Curation for Small Business | Scoop.it
The views & opinions expressed in any guest post featured on our site are those of the guest author and do not necessarily reflect the views & opinions of CopyPress.
Peg Corwin's insight:

What is co-citation?


"SEO co-citation is a new way to think about anchor text and linking. It deals with the words that surround the links within your content. In short, it’s one of Google’s new tactics to determine which sites are natural and which are not. It began to get too easy for spammers to place keyword rich links in a piece of content, but this new concept makes that more difficult."


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SEO - CMWorld Search & Social Twitter Chat

Featuring Lee Odden @LeeOdden and Content Marketing Institute’s Joe Pulizzi @JoePulizzi. Weekly chat series leading up to Content Marketing World 2013 in Clev
Peg Corwin's insight:

Find an outline of the Slideshare here on What Content Marketers Really Need to Know about SEO.

 

http://www.toprankblog.com/2013/07/twitter-chat-joe-pulizzi-seo-content/

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CONTENT SOURCES - Transcribe ALL The Things! Benefits, Strategies, and More

CONTENT SOURCES - Transcribe ALL The Things! Benefits, Strategies, and More | Content Marketing and Curation for Small Business | Scoop.it
It's an SEO's duty to try to utilise and leverage as many opportunities as possible for clients and employers in order to drive relevant traffic to their websites.
Peg Corwin's insight:

Excerpt:


Transcriptions that can become content...


Events

  • Presentations, panels, keynotes
  • Q&A
  • Vox pops between sessions
  • PR stunts (if they're filmed)
  • TV & Radio

Full TV/radio shows

  • Appearances on TV/radio shows (e.g. if your client only appears on a five-minute segment)
  • Adverts
  • Podcasts

Full podcasts

  • Appearances on podcasts
  • Music

Lyrics (especially if it's an unsigned band)

  • Live shows (especially if there's banter between songs and/or alternative lyrics)
  • Other

Interviews

  • Whiteboard videos 
  • Corporate/promotional videos
  • Testimonial videos (as in testimonials from clients/customers)
  • Webinars
  • Google+ Hangouts
  • Videos with commentary/voice-overs
  • Documentaries
  • Pretty much everything/anything that has (or could have) audio!


Comment:  I would never have thought of using some of these as content, but of course they are helpful in adding keyword rich text to websites and other media.

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Content Curation Guide for SEO - What, How, Why

Content Curation Guide for SEO - What, How, Why | Content Marketing and Curation for Small Business | Scoop.it
Curation Content is a Content Marketing tactic that SEOs should learn and use. This guide will tell them all they need to know about Content Curation: what it is, how to do it, and why to do it for the highest benefit of their campaigns.
Peg Corwin's insight:

The process of content curation explained. 


A number of tools to help you both discover and share this content are identified. 

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Increase Targeted Website Traffic in 10 Steps

Increase Targeted Website Traffic in 10 Steps | Content Marketing and Curation for Small Business | Scoop.it
A few webpages with high levels of targeted can make a huge difference. Here are 10 steps to increasing targeted traffic for any website.
Peg Corwin's insight:

A real pro walks you through finding the best keywords to target and how to use them to get the website traffic you want.

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Syndicating Content - Whiteboard Friday

Syndicating Content - Whiteboard Friday | Content Marketing and Curation for Small Business | Scoop.it
Content syndication, or licensing other sites to publish what you've created, is a good option for some marketers. In this Whiteboard Friday, Eric Enge talks about some of the benefits and tactics so you can decide if it's right for you.
Peg Corwin's insight:

3 ways to republish your content on other more authoritative websites but avoid the duplicate content penalties.  Who do this?  To get explosed to other people's audiences and to get some link juice from those sites passed yours.  Short VIDEO

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How to Measure the SEO Impact of Curated Content

How to Measure the SEO Impact of Curated Content | Content Marketing and Curation for Small Business | Scoop.it
Tracking SEO is critical to making sure that your content is still ranking high on search engine results and reaching the masses.
Peg Corwin's insight:

Did you know that content curated from an original piece has the same ranking potential as fresh content?


Increase the ranking of your curated content by linking back to quality websites, the post says.

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Why Your Online Content Needs Both Social and Search Optimization

Why Your Online Content Needs Both Social and Search Optimization | Content Marketing and Curation for Small Business | Scoop.it
While many marketers will debate what comes first (content vs. social media vs. SEO) the most practical approach is to use the tactics necessary for your target audience in order to "be the best an...
Peg Corwin's insight:

Interesting table with bullets on the difference between SEOI-focused content marketing and social-focused content marketing.

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7 Content Marketing and SEO for Qualified Search Traffic

7 Content Marketing and SEO for Qualified Search Traffic | Content Marketing and Curation for Small Business | Scoop.it
Content marketing and SEO are like peanut butter and jelly. You can eat them on their own, and they are delicious… But what happens when you combine th
Peg Corwin's insight:

Combine content marketing and SEO in these clever ways:


- "Create content Wikipedia would love to link to
- Write content based on keyword data
- Focus on Quality content
- Answer user questions in FAQs
- Target industry blogs for guest posting
- Focus on Indirect conversions
- Cross link your content"


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Hummingbird for Content Strategists

Hummingbird for Content Strategists | Content Marketing and Curation for Small Business | Scoop.it
This is how Hummingbird works, and why it matters to content strategists.
Peg Corwin's insight:

Learn about what Google's Hummingbird update means for CONTENT STRATEGISTS.


Take-aways:
- "Focus on becoming an entity through on- and off-site content.
- Get mentioned in contextually and semantically relevant places across the internet.
- If you've been focusing on optimizing your content for keywords, audit it with a focus on forming a unique voice and creating real value for your audience.
- Implement Schema.org markup to help Google "understand" your site more easily."


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CONTENT CURATION & SEO: A Bad Match? - Search Engine Watch | #TheMarketingAutomationAlert

Key excerpt...


[Cutts] also talks about including access to information that isn't otherwise generally available. Here are some ideas on how you can make it quite different:

  1. Recognized Expert Analysis: In addition to producing the list of resources, add commentary and analysis from recognized experts and cement that with rel=author tagging. This is where the "editorial voice" and "distinctive point of view" come in.
  2. Unique Expert Reviews: Include expert reviews and commentary on the curated content. The key here: these reviews aren't published elsewhere. Rel=author tagging is a good idea here, too.
  3. Data Sources: Accessing data sources not available to Google is also useful. Bear in mind, though: it's critical that these data sources be very distinct and differentiated in a way that will be immediately obvious to both users and Google.
  4. Freshness: If you have a method for updating this in real time, and significantly faster than Google does, this may work as well. Note: a regurgitated news feed fails this test.



Via iNeoMarketing
Peg Corwin's insight:

Very interesting post on what it will take to get Google to index your curated content.  Do read comment from Marketing Automation.



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iNeoMarketing's curator insight, August 26, 2013 11:50 AM

Content curation does NOT hurt your SERP, but it won't help either UNLESS you add value. Plain 'ol RSS feeds into your site add nothing, however, if you are putting effort into finding the right content, then adding intelligent commentary, then tag it with the rel=author (to add to your Google Authorship ranking).


Add value, and you'll be fine!


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SEO's Dilemma - Link Building vs. Content Marketing - VIDEO

SEO's Dilemma - Link Building vs. Content Marketing - VIDEO | Content Marketing and Curation for Small Business | Scoop.it
Web marketers increasingly face a fork in the road. Down one path is traditional link building, down the other is the broader world of content marketing. In today's Whiteboard Friday, Rand helps us figure out which path is right for us.
Peg Corwin's insight:

10 minute VIDEO - How to choose between traditional SEO techniques or content marketing:


  • Goals and metrics
  • Long-term vs short term
  • Multi channel vs single channel
  • Breadth vs depth of skills required

Accessible discussion of pros and cons, with balanced evaluation.


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Peg Corwin's curator insight, August 9, 2013 9:21 AM

10 minute VIDEO - How to choose between traditional SEO techniques or content marketing:


  • Goals and metrics
  • Long-term vs short term
  • Multi channel vs single channel
  • Breadth vs depth of skills required

Accessible discussion of pros and cons, with balanced evaluation.


 

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LINK BUILDING - The Why and How for the Evolution of Link Building as Content Marketing (Part 2)

LINK BUILDING - The Why and How for the Evolution of Link Building as Content Marketing (Part 2) | Content Marketing and Curation for Small Business | Scoop.it
We previously discussed how link building has evolved from a primary indicator for search engine relevance, why it is becoming less relevant
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Peg Corwin's curator insight, July 23, 2013 7:52 AM

Quote:


"...getting your visitors to love your content so much that every new “usage” metric goes up. They stay on your content longer. They visit your site more often. Repeatedly. They bring more people to it by sharing on social media. There are more referrers from a larger number of websites. They go to other search engines less after viewing your content. Yours is a last stop on their search for that information because they don’t later go to other similar pieces of content created by your competitors. Your visitors buy from you and not from your competitors. Your visitors download your ebooks. And they sign up for your newsletters. And they read your blog. And all sorts of other metrics that you can imagine.


"The only thing that can do that is content."


==> Search engine optimization and content marketing converge when Google's metrics are usage.

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KEYWORD PHRASES - How To Create an Editorial Calendar for Traffic Using SEO

KEYWORD PHRASES  - How To Create an Editorial Calendar for Traffic Using SEO | Content Marketing and Curation for Small Business | Scoop.it
How to make a product or service centric editorial calendar that is backed up with data from website and SEO research that you do for content marketing.
Peg Corwin's insight:

Quick recap on finding keyword phrases for which to create content.


  1. "List out all of the different products or services you have and then list out the benefits in short phrases for each product or service.
  2. Go to the Google Trends Tool and do a search and look for any type of seasonality, noting any months that these particular keyword phrases tend to peak.
  3. Go to the Google Keyword Tool and look for the search volume, targeting terms that specifically have at least 1,000 searches a day and PPC terms with high cost per click.
  4. Go to Google Analytics and check your website data to look for search queries people are using to find your pages. Pay attention to your most visited pages and how people are getting there internally as well as your call to action pages or your order pages. See how people are navigating the site or if they are getting there directly from outside sources.

Always keep in mind your buyer persona every single time and what are the people looking for when they are navigating your site"



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Renaud Gagné's curator insight, November 26, 2013 1:59 PM

Really in-depth guide to generate traffic with content marketing. For Serious people only

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Can Content Marketing kill Google Panda?

Can Content Marketing kill Google Panda? | Content Marketing and Curation for Small Business | Scoop.it
For the last few years it seems that SEOs spend more effort trying to avoid penalties and updates than attempting to get rankings.
Peg Corwin's insight:

Content marketing is not enough.  


"...some engagement metrics are plain to see. No social shares; Likes; comments – these are Panda signals of the future. Google looks set to take traffic into account when calculating search rankings too; and content that’s valuable on desktops but unreadable on mobiles will become a hot topic. And it should!"

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