Most of your followers, fans, email subscribers etc don’t get to see your content.
- You need to send it multiple times.
- You need to send it in different ways (e.g. different text, different images)
- You need to use the tools to help you – Bufferapp, Sprout Social, CoSchedule etc.
Peg Corwin's insight:
Aside from SEO best practices, you need to share your content multiple times and in different formats. Learn more in point 5.