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Content marketing and SEO are like peanut butter and jelly. You can eat them on their own, and they are delicious… But what happens when you combine th
Combine content marketing and SEO in these clever ways:
- "Create content Wikipedia would love to link to - Write content based on keyword data - Focus on Quality content - Answer user questions in FAQs - Target industry blogs for guest posting - Focus on Indirect conversions - Cross link your content"
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This is how Hummingbird works, and why it matters to content strategists.
Learn about what Google's Hummingbird update means for CONTENT STRATEGISTS.
Take-aways: - "Focus on becoming an entity through on- and off-site content. - Get mentioned in contextually and semantically relevant places across the internet. - If you've been focusing on optimizing your content for keywords, audit it with a focus on forming a unique voice and creating real value for your audience. - Implement Schema.org markup to help Google "understand" your site more easily."
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[Cutts] also talks about including access to information that isn't otherwise generally available. Here are some ideas on how you can make it quite different:
Very interesting post on what it will take to get Google to index your curated content. Do read comment from Marketing Automation.
Content curation does NOT hurt your SERP, but it won't help either UNLESS you add value. Plain 'ol RSS feeds into your site add nothing, however, if you are putting effort into finding the right content, then adding intelligent commentary, then tag it with the rel=author (to add to your Google Authorship ranking).
Add value, and you'll be fine!
Web marketers increasingly face a fork in the road. Down one path is traditional link building, down the other is the broader world of content marketing. In today's Whiteboard Friday, Rand helps us figure out which path is right for us.
10 minute VIDEO - How to choose between traditional SEO techniques or content marketing:
Accessible discussion of pros and cons, with balanced evaluation.
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We previously discussed how link building has evolved from a primary indicator for search engine relevance, why it is becoming less relevant
"...getting your visitors to love your content so much that every new “usage” metric goes up. They stay on your content longer. They visit your site more often. Repeatedly. They bring more people to it by sharing on social media. There are more referrers from a larger number of websites. They go to other search engines less after viewing your content. Yours is a last stop on their search for that information because they don’t later go to other similar pieces of content created by your competitors. Your visitors buy from you and not from your competitors. Your visitors download your ebooks. And they sign up for your newsletters. And they read your blog. And all sorts of other metrics that you can imagine.
"The only thing that can do that is content."
==> Search engine optimization and content marketing converge when Google's metrics are usage.
How to make a product or service centric editorial calendar that is backed up with data from website and SEO research that you do for content marketing.
Quick recap on finding keyword phrases for which to create content.
Always keep in mind your buyer persona every single time and what are the people looking for when they are navigating your site"
Really in-depth guide to generate traffic with content marketing. For Serious people only
For the last few years it seems that SEOs spend more effort trying to avoid penalties and updates than attempting to get rankings.
Content marketing is not enough.
"...some engagement metrics are plain to see. No social shares; Likes; comments – these are Panda signals of the future. Google looks set to take traffic into account when calculating search rankings too; and content that’s valuable on desktops but unreadable on mobiles will become a hot topic. And it should!"
Content marketing and SEO converge by emphasizing what the clients of a business value:
Quote: "... think of some customer questions around these value propositions. What would be the likely customer objections to buying this product? What would be points that need clarifying? How does this offer differ from other similar offers? What is better about this product or service? What are the perceived problems in this industry? What are the perceived problems with this product or service? What is difficult or confusing about it? What could go wrong with it? What risks are involved? What aspects have turned off previous customers? What complaints did they make?
"Make a list of such questions. These are your article topics."
All the data on how long your content should be.
"Google and other search engines definitely want to return the most relevant results to users and thus favor fresh contents for some certain keywords. Fresh contents can greatly improve your site’s search engine rankings, always try and produce fresh and relevant contents on your site, and most importantly ensure they are useful to your readers."
How to determine content freshness
The views & opinions expressed in any guest post featured on our site are those of the guest author and do not necessarily reflect the views & opinions of CopyPress.
What is co-citation?
"SEO co-citation is a new way to think about anchor text and linking. It deals with the words that surround the links within your content. In short, it’s one of Google’s new tactics to determine which sites are natural and which are not. It began to get too easy for spammers to place keyword rich links in a piece of content, but this new concept makes that more difficult."
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Featuring Lee Odden @LeeOdden and Content Marketing Institute’s Joe Pulizzi @JoePulizzi. Weekly chat series leading up to Content Marketing World 2013 in Clev
Find an outline of the Slideshare here on What Content Marketers Really Need to Know about SEO.
It's an SEO's duty to try to utilise and leverage as many opportunities as possible for clients and employers in order to drive relevant traffic to their websites.
Transcriptions that can become content...
Full TV/radio shows
Lyrics (especially if it's an unsigned band)
Comment: I would never have thought of using some of these as content, but of course they are helpful in adding keyword rich text to websites and other media.
Curation Content is a Content Marketing tactic that SEOs should learn and use. This guide will tell them all they need to know about Content Curation: what it is, how to do it, and why to do it for the highest benefit of their campaigns.
The process of content curation explained.
A number of tools to help you both discover and share this content are identified.