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How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
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Advanced Content Promotion Checklist and Guide

Advanced Content Promotion Checklist and Guide | Content Marketing and Curation for Small Business | Scoop.it
Get thousands of visitors to every piece of content you make with our comprehensive content marketing checklist. Available to download FREE today.
Peg Corwin's insight:

Comprehensive post with good checklist and tools to accomplish each item.

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A to Z of Content Marketing - SLIDESHARE

With 2014 being dubbed the year of content, we at blur Group have come up with an A to Z of content marketing to give you everything you will need to know. ...
Peg Corwin's insight:

2014 is the year of content marketing.  Are you ready?  Learn your ABCs from this Slideshare.


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The 3 C’s of Successful Content Marketing

The 3 C’s of Successful Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

Create, curate, circulate are the 3 C's of CONTENT MARKETING. Click for ways to implement each.


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Content Marketing in 5 Steps

Content Marketing in 5 Steps | Content Marketing and Curation for Small Business | Scoop.it
Once you have a captive audience, promote your product. It seems simple, yet so few are able to create and market great content online. Here's how to come up with a plan that catches the attention of consumers and drives them to your website.
Peg Corwin's insight:

The 5 steps of CONTENT MARKETING are plan, develop, optimize, distribute and measure.  Learn about step one, planning, through the example of the retailer British Outfitter.


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Yield Technology's curator insight, January 14, 9:17 AM

Classic circle of marketing and part of the @yieldtech business flow

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What is Content Marketing? And how to use Google+ to do it brilliantly!

What is Content Marketing? And how to use Google+ to do it brilliantly! | Content Marketing and Curation for Small Business | Scoop.it
Here is an article with a collection of video tutorials showing you how to make your content marketing outstanding, using Google Plus!
Peg Corwin's insight:

VIDEOS and text explanations on the steps of CONTENT MARKETING -- Listen to determine the problems and interestes of your target audience, decide on themes, create content, measure and evaluate, repurpose.   And use Google+ to do it.


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CONTENT MARKETING - 20 Experts On Solving Common Pain Points

CONTENT MARKETING - 20 Experts On Solving Common Pain Points | Content Marketing and Curation for Small Business | Scoop.it
These 20 experts tell us how they solve some of the most common content marketing challenges, from discovering engaging ideas, to identifying audience personas, to amplifying their content.
Peg Corwin's insight:

20 experts give you advice on how to address these CONTENT MARKETING pain points:


  1. "Creating content with a budget.
  2. Creating more engaging content.
  3. Inability to measure content effectiveness.
  4. Lack of integration across marketing.
  5. Lack of Buy-In/Vision.
  6. Feeding the content beast."

Click for their solutions.


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CONTENT PLAN - How to Map Out Online Content for Maximum Impact

CONTENT PLAN - How to Map Out Online Content for Maximum Impact | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

Learn how to organize and plan your CONTENT MARKETING to target key prospects.


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BASICS - What Is Inbound Marketing?

BASICS - What Is Inbound Marketing? | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

Learn how CONTENT MARKETING works by reading a description of each of its 4 components: attract, convert, close, delight.  See what marketers must do at each stage.


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BASICS - The 4 Steps to Content Marketing Enlightenment

BASICS - The 4 Steps to Content Marketing Enlightenment | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

How to reach CONTENT ENLIGHTENMENT:


- "Egocentric Product Out
- Egocentric Content Out
- Market In
- Enlightenment -- curate, listen, follow, interact"

Click to learn more details.


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Stefano Principato's curator insight, October 14, 2013 10:55 AM

Enlightened marketers are able to attain both high buyer engagement and trust and become the go-to destination for their audiences.

Lydia's Marketing & Communication Consulting's curator insight, October 14, 2013 6:20 PM

Good, practical overview for B2Bs and anyone else. "Enlightened marketers are able to attain both high buyer engagement and trust and become the go-to destination for their audiences."

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BASICS - The Four Pillars of Content Strategy

BASICS - The Four Pillars of Content Strategy | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

INFOGRAPHIC  on the 4 CONTENT MARKETING pillars:


 - "Space – What space do you want to own?

 - Production – How do you make it easy to produce?

 - Repurposing – How do you repurpose it to get the most out of it?  - Promotion – How do you promote it to maximize its value once it exists"


Click to read more about each.


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INSTRUCTIONAL - 11 Ways to Make Your Instructional How To Content Stand Out

INSTRUCTIONAL - 11 Ways to Make Your Instructional How To Content Stand Out | Content Marketing and Curation for Small Business | Scoop.it
Most instructional how to content, such as articles and videos, start to look the same after a while but you can change that with these 11 tips today.
Peg Corwin's insight:

Tips for instructional content are:

  • "Solve a Specific Problem
  • Design Functional and Appealing Content
  • Show Customers Giving the Tutorial
  • Write a Headline With Key Words
  • Keep Videos Short
  • Build Curiosity
  • Show Your Passions
  • Let Your Personality Shine Through
  • Be Clear Up Front
  • Be Consistent
  • Be as Detailed as Possible"


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VIDEOS, POSTS - SEO 2013: 20 Most Important Contributions To Content Marketing Strategies

VIDEOS, POSTS - SEO 2013: 20 Most Important Contributions To Content Marketing Strategies | Content Marketing and Curation for Small Business | Scoop.it
Google's Penguin called it quits for some SEOs. Over-optimized websites with unnatural link structures and keyword stuffing got punished. New strategies had to be developed.
Peg Corwin's insight:

Great roundup of videos and posts on content marketing:


VIDEOS

  • ContentMarketing - What is Content Marketing?
  • CMI42 - Content Marketing and the Power of Story
  • Coca-Cola - Coca-Cola Content 2020
  • Promotiononthe fly - Content Marketing
  • WealthSecretsOnline - Content Curation & The new Content Strategies That You Need
  • MarkettoB2B Webinar -How to Build and Operate a Content Marketing Machine
  • Koozia - Content Marketing Advice and Tips On Strategy
  • Mktgexperiments - 5 Steps to Effective Content Marketing
  • VM Measures- How Long Does It Take For Content Marketing To Work?
  • Dreamforce - Marketing Cloud: How to Create a Killer Content Marketing Strategy

ARTICLES

  • Copyblogger - Content Marketing
  • Daily SEO Blog - How to Build and Operate a Content Marketing Machine
  • Joe Pullizzi The Top 10 Content Marketing Strategy Lessons from the Last 15 Years
  • Joe Pullizzi - 10 Steps to Content Marketing Success
  • Shanna Mallon - 20 Content Marketing Tips from the Pros
  • Kelsey Libert, SEOmoz - The Secret Recipe for Viral Content Marketing Success
  • Michael Linn - 6 Experts Share Tips for Managing the Content Marketing Process
  • Inbound Writer - Top 10 Content Marketing Trends to Watch in 2013
  • content Marketing Institute-The Best Content Marketing Infographics on the Planet
  • David Chaffey - Content Marketing Trends for 2013


Thanks to Dirk Metzmacher for putting this tutorial together.

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Content Isn't King. Trust Is King.

Content Isn't King. Trust Is King. | Content Marketing and Curation for Small Business | Scoop.it
From enterprise to small businesses, content marketing is one of the best ways to build trust with prospective customers. It's safe to say that trust building has replaced content as
Peg Corwin's insight:

Excellent points, seldom made:


1. "Don't build on rented land
2. Help, not hype, your customer
3. Write what people want to read, not what you want to write
4. Reference industry influencers
5. Create content for all types of readers
6. There is more to content than links
7. don't forget the "marketing" in content marketing. [Promote your stuff!]"


I couldn't agree more.

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10 Stimulating Content Marketing Presentations

10 Stimulating Content Marketing Presentations | Content Marketing and Curation for Small Business | Scoop.it
Whether you're new to Content Marketing, or want to brush up on new tools, tips and techniques - check out our 10 favourite presentations on Slideshare.
Peg Corwin's insight:

Need to explain content marketing to the uninitiated?  Or learn more about it yourself?  Here are 10 content marketing Slideshares to help

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Should you be a content marketer?

Should you be a content marketer? | Content Marketing and Curation for Small Business | Scoop.it
Should you be a content marketer? Do you want to educate, inspire or entertain your prospects? Then, you should be a content marketer.
Peg Corwin's insight:

See examples of ways to entertain, inspire, education and convince with CONTENT MARKETING.


"It takes some time and effort – but the up sides are hard to ignore."


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11 Simple Steps to Implement Inbound as a One Person Marketing Department

11 Simple Steps to Implement Inbound as a One Person Marketing Department | Content Marketing and Curation for Small Business | Scoop.it
Being a one-person marketing department isn't easy, especially if you're trying to implement Inbound Marketing. Here's an 11 Step Program to make sure you're on the right track!
Peg Corwin's insight:

INBOUND MARKETING STEPS for a small business are:


- Learn Inbound Marketing
- Get The Decision-maker On Board
- Find a Design Agency That "Gets" Inbound
- Assess Your Current Marketing Strategy
- Study Your Customers
- Identify Existing Resources
- Create Your Marketing Plan
- Plan Offline Marketing Strategy
- Plan Inbound Marketing
- Develop a Content Calendar
- Get Approval
Click to learn more about each step.


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BASICS - 5 Best Practice Articles To Learn Content Marketing Basics

BASICS - 5 Best Practice Articles To Learn Content Marketing Basics | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

Learn how to start with CONTENT MARKETING using these 5 basic posts.


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Content Marketing In 2014: 5 Things You Need To Know To Succeed

Content Marketing In 2014: 5 Things You Need To Know To Succeed | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

Keys for CONTENT MARKETING SUCCESS:

- Make things easy for your readers
- Focus on promotion
- Measure progress
- Have content
- Invest in good content
Click for explanations and details.

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5 Content Marketing Myths That Need to Die

5 Content Marketing Myths That Need to Die | Content Marketing and Curation for Small Business | Scoop.it
Content marketing is easy, doesn't take much time, can be automated, is inexpensive, and can be handled by an intern, right? Wrong! If you're a brand thinking of investing in content marketing, don't fall for any of these misconceptions.
Peg Corwin's insight:

CONTENT MARKETING MYTHS are:

- "Content Marketing is Easy (Compared to Other Forms of Promotion)
- Content Marketing Doesn't Take Much Time
- Content Marketing can be Automated – Set it and Forget it
- Content Marketing is Inexpensivee
- Content Marketing can be Handled by the Intern"

Click for all the details.


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HOW TO VIDEOS - Content marketing

HOW TO VIDEOS - Content marketing | Content Marketing and Curation for Small Business | Scoop.it
I'm Kind of a Big Deal
Peg Corwin's insight:

Free VIDEO training on CONTENT MARKETING:


Sample topics include:

 - How to scale guest posting

 - How to build traffic through forums

 - How to create an expert doundup blog

 - How to measure guest posting ROI

 - How to effectively invest in infographics


There are 3 pages of these, so click to see the full list.


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FUN VIDEO - How can Content Marketing help you pull?

How can Content Marketing help you pull? http://summit.the-cma.com/ Traditional marketing thinks it's a numbers game, but content marketing is about a conver...
Peg Corwin's insight:

Fun video about CONTENT MARKETING vs traditional marketing, played out as two men competing for a woman.  


What fun and how clever! Love the British accents, too.


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Angela Heath's curator insight, October 14, 2013 1:53 PM

Content and conversations go hand and hand...watch.

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BASICS - Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum

BASICS - Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum | Content Marketing and Curation for Small Business | Scoop.it
Get a ready-made, totally free course to school yourself -- or someone you know -- on inbound marketing.
Peg Corwin's insight:

INBOUND 101 - Find basic description and links on content basics, analytics, personas, seo, content strategy, business blogging, social media., lead generation, landing pages, lead nurturing, lead management and context marketing.  


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HOW TO: Create a Content Strategy (only 652 steps!)

HOW TO: Create a Content Strategy (only 652 steps!) | Content Marketing and Curation for Small Business | Scoop.it
Content strategies are complicated, and hard to make. But they're powerful tools that marketers have used for decades. Learn how to create one with this detailed walkthrough by Ian Lurie.
Peg Corwin's insight:

"Humungous guide to content strategy" with these 4 sections:

  • Do a content inventory
  • Spy on the Competition
  • Draw conclusions
  • Build the strategy


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PROMOTION - 10 Content Promotion Best Practices

PROMOTION - 10 Content Promotion Best Practices | Content Marketing and Curation for Small Business | Scoop.it


Are you ensuring that your blog content gets the attention it deserves?  Once you publish relevant, engaging and information-rich blog content, you need to maximize its social exposure and help it reach a wider captive audience.  High rates of social content curation are critical to SEO.  When your content is shared on social media, its reach is amplified—leading to more website traffic and lead generation and enhanced SEO.  Blog promotion is critical; it can help you attain status an industry thought leader, increase lead generation and conversion, and land more new business.

Via Brian Yanish - MarketingHits.com
Peg Corwin's insight:

Increase your content marketing ROI with these 10 best practices:


  • "Guest Posting
  • Content syndication
  • SEO
  • Social media marketing
  • Squidoo
  • Social Bookmarketing
  • Tribber
  • Slideshare
  • Email Signatures
  • CTAs

Click to learn what these are and how to use them for promotion.


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101 -- 8 ways to make your content strategy succeed

101 -- 8 ways to make your content strategy succeed | Content Marketing and Curation for Small Business | Scoop.it
A content strategy is like any strategy, it needs to be well researched and planned in an imaginative, ambitious and yet realistic way with clear objecti
Peg Corwin's insight:

Content 101 questions

  • What are you trying to get out of it?
  • What are your competitors doing?
  • Who is your audience?
  • Where is your audience?
  • Use data to formulate your strategy
  • Consider the other marketing you are doing
  • Write to answer questions and help your audience, not just for links
  • Get inside the psychology of sharing
  • Create your relevancy tree and site hit list. "A site hit list is what you should put together after all of your other research and should also spring naturally from your relevancy tree "(topics relevant to your business but not salesy.
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