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How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
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BENEFITS - 5 Other Benefits Of Inbound Marketing Besides Traffic & Sales

BENEFITS - 5 Other Benefits Of Inbound Marketing Besides Traffic & Sales | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

Besides sales and lead generation, the benefits of inbound marketing are:

  • Credibility
  • Engagement
  • Brand Awareness
  • A Resource
  • Value Propositionoposition

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7 Content Curation Benefits for Marketers | How Can You Use Curation?

7 Content Curation Benefits for Marketers | How Can You Use Curation? | Content Marketing and Curation for Small Business | Scoop.it
What are the content curation benefits from the marketer's point of view? Discover 7 benefits and see if they can help you market your business, too.
Peg Corwin's insight:
  1. "Helps prospects and clients with whom you share relevant information make sense it, from your perspective.
  2. Identifies relevant items for you to share on social media besides your own stuff.
  3. Broadens your network of like-minded people by uncovering those who write about your topic too.
  4. Assists you in keeping up with what is happening in your field to inform your own work.
  5. Allows you to follow what competitors are saying, to help you shape your unique message and product offerings.
  6. Gives you ideas for your own blogs and social media content.
  7. Adds oomph to your own content/posts because you have the reputation for being an expert and sharing high quality information."
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