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Content Marketing and Curation for Small Business
How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
Sharpen up your understanding of target buyers with buyer personas. In depth post on how to create them.
There’s only one key behind producing great content, day after day... You don’t need to be the best writer. You don’
Meaty post on creating customer, buyer, reader personas. Good practical advice, clear steps to create such a persona.
Content marketing is big business, but are brands taking it far enough? Here Simon Penson argues that Brand as Publisher is the next step.
Content marketing to the nth degree - your brand as publisher. Here's the game plan, the master plan for success.
Learn how to turn empathy, surprise, delight, and information into the kind of content your audience will connect with and remember.
The recipe to manufacture serendipity? Create buyer personas to emphasize, put content in the right places, and surprise, inform, delight.
Dr. Liraz Margalit used ClickTale to analyze the behavior of site visitors. She identified 6 Online Personality Types, each with its own Digital Body Language.
Check these 6 types of digital shoppers and learn what they want from an ecommerce experience.
Are you struggling to connect with your customers on social networks? Discover how to connect with your target audience on social media.
Learn how to use social media analytics and tools to dig deep into your audience demographics, mindset, interests, etc. Yes Facebook, but Twitter and Linkedin insights too.
Learn how to add traffic sources to your personas and then find 8 excellent questions to ask to refine your website pages so they convert your target persona to your goals.
Persona research takes time, but we don't always have a ton of that. Using a few free APIs, Followerwonk, and a Python script built by Craig Bradford, you'll be able to get some great top-level insight into your audience on the fly.
Some slick tools to build data fast about your target audiences.
Is your content falling flat? Here s how to ensure success by creating content that helps buyers achieve their goals.
How does content help your buyer achieve their goals? That is the question.
Content marketing is amazing for attracting your target audience and building a relationship with it. There is just one problem, though... How do you
It cannot be said often enough. The key to effective Content Marketing is nailing your the buyer profile of your target client and figuring out what content they need.
Super excellent post on how to understand who your buyer personas are and what they want.
Learn how this children's book went from zero to 600,000 copies sold in two years by leveraging the power of content personalization and human emotion.
Content personalization at scale? Read this interesting piece to learn how this is possible in various industries. For example, a book with "a clever storyline and the right software" can facilitate content personalization at scale."
Ever had a piece of content go viral? It’s a heady experience. Maybe it took off immediately and you watched the share count go up like a rocket ship. Or maybe it was a slow burn, but week after week, you kept shaking your head at how unbelievably well that one piece of content did.
Any time this happens the most powerful response (after “That did AWESOME! I rock!”) is to try to do it again. Ad agencies get irked when clients tell them “we want it go viral” because they’ve gotten this request so
Scroll about half way down this post to 17 technology tricks to find out what to share. And then look at some of the psychology links too.
You have 10 seconds to get people’s attention before they leave your site. Here are some top tips to convert web traffic into customers.
Excellent section in this post on the elements of a strong value proposition. Also a suggestion to split test different versions of it to see what converts best.
Is it possible to be interesting in a boring industry? Ryan Hanley stops by to share how he helps brands find their audience & increase online exposure.
Ryan challenges people to create and promote 100 short videos answering your client's pressing questions, one a day for 100 days. Says it's guaranteed to bring you a steady stream of business over time.
Many marketers balk at the prospect of creating content for industries that just aren't conducive to interesting topics. This post explains why that's short-sighted, and offers a different approach.
Good basic advice on getting revved up and understanding how to create shareable content for "boring" industries.
In this post, Simon details a new content process designed to take advantage of the trend toward long-tail keywords by tying your content to more specific search opportunities.
Google search has changed to focus more on the intent of the specific user.
"What that means, in practice, is that a search for "coffee shop" will actually have context, and one of the reasons for wanting you signed in is to allow the search engine to collect further signals from you to help understand that query in detail. That means things like your location, perhaps even your brand preferences, etc."
The take-away for content marketers is: "...that means understanding the audience you are attempting to capture and, in doing so, outlining the key questions they are asking every day."
Learn how to create better buyer personas with these useful tools.
Learn how to create better buyer personas with these useful tools.
Social Media Marketing Podcast 137, in this episode Jason Miller focuses on creating sharable content that also generates leads.
Keys to lead gen content are involving influencers in your strategy and making it appropriate for your target audiences. Quote: "Jason believes we don’t need more content, we need more relevant content."
Who wants to read, view, or listen to your business’ content? This simple question often turns marketing mavens into sputtering marketing interns. Here’s what our team usually hears:
Use customer personas and situation based clusters to improve content marketing.
How to Make Money and Change Lives with Content Marketing
Don't you love the title of this post? Read about how to do highly targeted content marketing that leads to sales and change lives in the process.
We are passionate about solving marketing problems. We want the tough ones. The ones that stand in the way of what you need to accomplish.
Talk about focusing on customer problems! How's this for a page on your site? What would you put on such page tabs?
- Deliver value quicker by knowing what your users want to accomplish.
Give your visitors what they want to do first, not a general intro to your app or site. (And watch for the largest subscribe popup I have ever seen)
Take control of your content with a freepersonalized content audit. Kapost’s free content auditor helps you pull your content into one place so you can establish a process for long-term content management.
Slick product to automate and facilitate what you can do with spreadsheets to list, tag and evaluate your content by personal, buyer stage and theme.