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Whenever there’s a discussion about the importance of good content, inevitably there is always someone who chimes in and says, “What about small business?
"Content is essential. If you want to build engagement and trust as well as rank in organic search results, you have no choice but to create good quality content. This is just as valid for small businesses as it is for mega enterprises (maybe more so). The good news is that there are ways to do this without breaking the bank or spending your entire life doing it. Now, go get em!"
Discusses where to find content creation consultants and how to evaluate them.
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10 questions to help you distinguish a true professional content creator from a wanna-be
Good questions to ask, but no discussion of the importance of topic knowledge.
Seems to me that especially if your content is somewhat technical, you should hire someone who has either experience writing in your field, or training in it.
How important is content knowledge?