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How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
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SMALL BUSINESS - Content Creation and Marketing 101: Small Business Edition

SMALL BUSINESS - Content Creation and Marketing 101: Small Business Edition | Content Marketing and Curation for Small Business | Scoop.it
Whenever there’s a discussion about the importance of good content, inevitably there is always someone who chimes in and says, “What about small business?
Peg Corwin's insight:

Excerpt:


"Content is essential. If you want to build engagement and trust as well as rank in organic search results, you have no choice but to create good quality content. This is just as valid for small businesses as it is for mega enterprises (maybe more so). The good news is that there are ways to do this without breaking the bank or spending your entire life doing it. Now, go get em!"


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Discusses where to find content creation consultants and how to evaluate them.

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CONSULTANT - 10 Questions You Must Ask Before Hiring a Content Writer

CONSULTANT - 10 Questions You Must Ask Before Hiring a Content Writer | Content Marketing and Curation for Small Business | Scoop.it
10 questions to help you distinguish a true professional content creator from a wanna-be
Peg Corwin's insight:

Good questions to ask, but no discussion of the importance of topic knowledge.  


Seems to me that especially if your content is somewhat technical, you should hire someone who has either experience writing in your field, or training in it. 


How important is content knowledge?

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