Adding your own spin and insight into what you share is a fantastic first step to getting results from content curation. But you’ll do even better if you use a content curation tool that also promotes your brand even while people are reading the third-party content you’ve shared.
Peg Corwin's insight:
If you curate well, you can create less content yourself. "The average small business content curator we surveyed has about a 3:1 ratio of curated to in-house content. In other words, they’re only creating about one-quarter of what they have."