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Find numerous posts on popular aspects of content curation and marketing by clicking the links below.
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With 2014 being dubbed the year of content, we at blur Group have come up with an A to Z of content marketing to give you everything you will need to know. ...
2014 is the year of content marketing. Are you ready? Learn your ABCs from this Slideshare.
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Make content curation faster and easier by combining Feedly and IFTTT to become the go-to expert in your niche and provide more value to your clients.
Click and learn how to automate the creation of a list in Google drive of relevant content which you might wish to share. When you have time, just click the links and write the updates. I'm heading off to test this.
Content is how you give your marketing strategy a voice and, because of that, you must take a strategic and systematic approach to how your content is developed
Learn how to use DucttapeMarketing's Total Content System:
- Create a list of monthly Foundational Content Themes - Develop your Content Delivery Platform - Integrate your content with Core Business Objectives
Click for examples and details.
With most organizations churning out more content this year than last, the experts on our research roundtable call for a shift in focus from more to better, more successful content. Find out how to...
Key activities in CONTENT MARKETING are:
- "Get buy-in for an innovative process such as content marketing - Make the case to your key stakeholders - Develop buyer personas - Map your content - Create your brand story - Develop your channel plan"
Click for the questions and details.
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Available for free if you are willing to complete the lead form. Good tool, particularly for marketers new to strategy and planning...
Content Marketing for Grown-Ups & Serious Businesses - Research, Strategy, Resources and techniques to better content development.
CONTENT MARKEKETING PROCESS is
- Develop personas
- Chart the customer journey
- Audit content and map new
- Use need-states and personas for more ideas
- Schedule and create
Read more to better understand each step.
Do you know your best customer? Homestly -- do you really, really "get" your best customer? If you don't know the answer, it is time to do some research.
Questions to Develop a Buyer Persona in a Free Download. I did not download and read it. Just FYI.
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.
Creative ways that ecommerce sites are using content marketing:
- Make how to videos
- Answer FAQs in clever ways
- Use photos
- Get a blog and be a media outlet
- Stay in the know
Quote: "Content. It’s the material you create to inspire existing customers and the audience you hope to reach (your next customers are out there somewhere!) Ecommerce sites across the web are taking advantage of content’s power."
Follow key women in Content Marketing on this Twitter list of Joe Chernov.
If the answer to your content strategy is “I don't know,” or “It's still in the development stage,” then you've got some work to do. Start here now.
Even if your business is not primarily online, you need a content strategy.
- All businessed can benefit from content marketing
- Use paid online advertising
- Build personas.
Click to learn how this applies to your business.
This infographic takes a closer look at the content marketing success metrics, how B2B organizations personalize content and 2014's projections for content marketing.
See CONTENT MARKETING goals, tactics and success metrics in this infographic format.
Top of funnel content is uniquely able to build up a following which can be tapped for prospects periodically or whenever the temperature is right for the bait.
The 4 CONTENT CATEGORIES are:
- "Top of funnel
- Decision making content
- Purchase content
- Customer advocacy content"
Click to find many examples of each type.
How does your content funnel look?
A lesson in “Viral” titles & the real steps towards a “successful” headline.
Want to create a good headline? Figure out:
"What problem are you solving?What’s the angle?What’s the value?What are you looking to get out of it?
Answer all of these and work from there."
Content marketers to follow in a Twitter List, from Martin (Marty) Smith.
Content marketing platform Readz looks to take the place of static whitepapers and PDFs. Here's how Readz can help your content marketing goals.
Interesting content marketing platform for integrated rich media, analytics tracking and more. Currently no ability to embed content on your own site, but developer say it's coming.
Suffering from blank page anxiety? Before you go on the hunt for inspiration all over the Internet and elsewhere, turn to the resources around you. Realize that you can create exceptional content with what you already have at hand.
Find content ideas and examples, by category, without starting from scratch.
- "Individual achievement - Tools - Lists - Internal resources - Industry - How To - Company culture - Educational series - Events - Research - Theories - Higher level overviews - Promotional - Seasonal - Out of the Box"Click for details.
Should you be a content marketer? Do you want to educate, inspire or entertain your prospects? Then, you should be a content marketer.
See examples of ways to entertain, inspire, education and convince with CONTENT MARKETING.
"It takes some time and effort – but the up sides are hard to ignore."
Do you want more clicks on your tweets? Or, on your marketing links in emails or ads? Or, if you are a blogger, journalist, or content writer, could you do with more traffic to your articles? A new study by […]
Put the Jeopardy effect to work by asking questions....
Quote: Multiple experiments showed that writing headlines in question format almost always increased clicks, and sometimes boosted the click rate by as much as 3, 4, and even 5 times! On average, question headlines outperformed declarative headlines by 140 – 150%."
Note that the title of this post is a question.
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6 recommendations for CURATED CONTENT, in an infographc (with paragraphs?)
At last I understand why an edited title is recommended. It's so your post does not compete in search with the original for the same keywords.
... there is always more from coming from Curata...
The idea that people buy your products and/or services as an emotional reaction is not exactly true. To say that people will not buy anything from anyone if they are not touched in some way emotionally is true.
Once you have gotten the information in front of interested people, you have to solve their problems, tell them what's in it for them.
Quote: "It is critical to your professional success that you understand how important it is to include both the emotional and the logical aspects of the person in your consideration."
Presentation from Moz.com webinar performed on 12-17-2013. Video from the presentation can be found shortly here: http://moz.com/webinars
Great CONTENT MARKETING TIPS for your boring industry.
- Broaden your thinking about your niche,
- Focus on great digital experiences
- Cool stories on boring topics
- Have a sense of humor
Click for a deeper dive into these tips and examples for these tips and more.
The most extensive and detailed guide of advanced content marketing techniques that exists today.
VERY comprehensive guide to content marketing, in 10 chapters. Summary chapter titles are:
- "Build a strong foundation
- Generate thousands of ideas
- Plan your content
- Write content
- Writing secrets
- Templates for content creation
- Overcoming content roadblocks
- Optimizing for search
- Promoting content
- Monetize your content"
Click to dive in.
Don't let the hype around content marketing overwhelm you. To ensure you outdo your competition and succeed, here are 10 recommendations for things to focus on
Learn why various pros believe that content marketers need:
- Timing tool
- Kindle book
- Repurposed content
- Google Plus
- 3rd party experts
- Web seminars
- Online video
- Articles on Pinterest.
Click for details.
Marketers love tools, like really love them, and there are so many of tools out there. How do you find all the tools you need? What about tools that could help
Find 11 links to posts with CONTENT and PROMOTION TOOLS, including reliable sources like Search Engine Watch and Social Media Today.
Why content marketing drives stable traffic:
- "Referrals - Sharing - Revisiting - Page views - More will"Click for details.
(effective content marketing)
What's the best content marketing strategy ever?