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How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
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Four Content Marketing Options for Ecommerce Businesses - VIDEO

Four Content Marketing Options for Ecommerce Businesses - VIDEO | Content Marketing and Curation for Small Business | Scoop.it
How can Ecommerce websites best utilise Content Marketing? John shares his top four Content Marketing options for Ecommerce businesses.
Peg Corwin's insight:

What content might an ecommerce site incorporate?   This video explains the use of newsletters, blogs, product guides and video demos.

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Amit Patriwala's curator insight, October 11, 8:44 AM

#content #contentmarketing #video #videomarketing

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5 Ways Ecommerce Sites Are Killing it With Content Marketing

5 Ways Ecommerce Sites Are Killing it With Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.
Peg Corwin's insight:

Creative ways that ecommerce sites are using content marketing:


 - Make how to videos

 - Answer FAQs in clever ways

 - Use photos 

 - Get a blog and be a media outlet

 - Stay in the know


Quote: "Content. It’s the material you create to inspire existing customers and the audience you hope to reach (your next customers are out there somewhere!) Ecommerce sites across the web are taking advantage of content’s power."


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E-COMMERCE - 3 Examples of Great E-Commerce Content Marketing

E-COMMERCE - 3 Examples of Great E-Commerce Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
Learn how the top e-commerce companies are killing it with content marketing! Be inspired by e-commerce marketing examples from Lands' End, REI and more.
Peg Corwin's insight:

Very interesting case studies of ECOMMERCE CONTENT MARKETING.
 

- "Lands’ End Apostrophe: Catalog As E-Commerce Marketing
- Zingerman’s Guide To Good Eating: Book Marketing For E-Commerce
- REI: E-Commerce Marketing With Videos"


Click to learn details, see examples.


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Is Content the Next Email Marketing King? | Get Elastic Ecommerce Blog

Is Content the Next Email Marketing King? | Get Elastic Ecommerce Blog | Content Marketing and Curation for Small Business | Scoop.it
Is Content the Next Email Marketing King? - Email Marketing
Peg Corwin's insight:

Interesting example of story-type ecommerce email.

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Ecommerce Sites: How You Should Do Content Marketing

Ecommerce Sites: How You Should Do Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
What can your business learn from successful Content Marketing campaigns? Find out inside.
Peg Corwin's insight:

See how Ebay adapts to technology, Betabrand established personality and Etsy communicates with their audience, all using targeted content.

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ECOMMERCE - 20+ Minutes of Content Marketing Tips for Ecommerce

ECOMMERCE - 20+ Minutes of Content Marketing Tips for Ecommerce | Content Marketing and Curation for Small Business | Scoop.it
20+ Minutes of Content Marketing Tips for Ecommerce - content marketing, google hangout Marketing
Peg Corwin's insight:

Find ECOMMERCE CONTENT MARKETING tips on...


- "What are one or two favorite strategies for content marketing for ecommerce?
- How can you leverage content marketing on a product page?


Click for tips on each and the full Google Hangout.


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ECOMMERCE - Beyond Blogging: 13 Content Marketing Opportunities for Ecommerce

ECOMMERCE - Beyond Blogging: 13 Content Marketing Opportunities for Ecommerce | Content Marketing and Curation for Small Business | Scoop.it
Beyond Blogging: 13 Content Marketing Opportunities for Ecommerce - content marketing, facebook, google, instagram, pinterest, twitter, vine Social Me
Peg Corwin's insight:

Ecommerce content marketing opportunities include video, social profiles, social updates, curated content, QRated content, reverse guest blogging, mobile apps, free digital downloads, user-generated content, co-creation, newsletter/email, Google+ hangouts, and infographics.

Find examples of each.


I love the big infographic about how to choose and use a backpack.

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