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A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.
Creative ways that ecommerce sites are using content marketing:
- Make how to videos
- Answer FAQs in clever ways
- Use photos
- Get a blog and be a media outlet
- Stay in the know
Quote: "Content. It’s the material you create to inspire existing customers and the audience you hope to reach (your next customers are out there somewhere!) Ecommerce sites across the web are taking advantage of content’s power."
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Learn how the top e-commerce companies are killing it with content marketing! Be inspired by e-commerce marketing examples from Lands' End, REI and more.
Very interesting case studies of ECOMMERCE CONTENT MARKETING.
- "Lands’ End Apostrophe: Catalog As E-Commerce Marketing - Zingerman’s Guide To Good Eating: Book Marketing For E-Commerce - REI: E-Commerce Marketing With Videos"
Click to learn details, see examples.
Is Content the Next Email Marketing King? - Email Marketing
Interesting example of story-type ecommerce email.
20+ Minutes of Content Marketing Tips for Ecommerce - content marketing, google hangout Marketing
Find ECOMMERCE CONTENT MARKETING tips on...
- "What are one or two favorite strategies for content marketing for ecommerce? - How can you leverage content marketing on a product page?
Click for tips on each and the full Google Hangout.
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Beyond Blogging: 13 Content Marketing Opportunities for Ecommerce - content marketing, facebook, google, instagram, pinterest, twitter, vine Social Me
Ecommerce content marketing opportunities include video, social profiles, social updates, curated content, QRated content, reverse guest blogging, mobile apps, free digital downloads, user-generated content, co-creation, newsletter/email, Google+ hangouts, and infographics.
Find examples of each.
I love the big infographic about how to choose and use a backpack.