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While there has been a slight backlash around content marketing, I think mainly due to the hype, brands in general have upped their game this year, and there are some great examples around.
CONTENT MARKETING examples to learn from for 2014.
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Econsultancy creates one of the better 'examples' posts so far this year. If you still need to see what GREAT content marketing looks like (and you do. I do. Everyone does) then immediately take 5 minutes and instantly improve your 'ideas-board' (the one in your mind).
Ryan Masters has done the heavy lifting a successful content marketing strategy demands, and it has enabled him to break into one of the Internet’s tough
CONTENT MARKETING with VIDEO and EMAIL.
The author used YouTube and email marketing to build his fitness coaching business. Emails his mail clients every day.
Recommends that you create products now. Don't wait.
Results: "The Workout Corner has over 4 million views and 39,000+ subscribers on YouTube. I have a large email following, and there are many more rising Spartans in training."
Click for insights and explainations.
As successful link building tactics change, companies and clients alike are seeking to understand how certain forms of link building can be translated into long-term content marketing campaigns.
See "Inspirational Examples of Phenomenal Content" from Kickstarter, BuzzFeed, Indeed Job Trends, Shopify, Airbnb, HBOWatch, Epic Meal Time.
If you would like to apply content marketing strategy to help grow your business, what I'm about to share with you will motivate you to begin immediately.
Read this case study where a 4 part video series generated a lead that turned into a customer, using CONTENT MARKETING and MARKETING AUTOMATION.
First a little background, we’re making an A/B testing application for publishers to enable them to optimize their ad revenues.
Learn how content marketing (as well as social outreach, guest posting, interviews) worked to generate signups for this A/B testing app.
Content marketing tips:
Read the story of AdPushUp here.
Online lead generation is critical to every small business. Our websites--and related properties--need to be constantly attracting new customers. Content--va
Good post showing how someone marketing a dentist office might use content to generate client leads.
It starts, of course, with identifying common questions your client is already asking and providing substantive answers.