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How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
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EXAMPLES - 9 best examples of content marketing from 2013

EXAMPLES - 9 best examples of content marketing from 2013 | Content Marketing and Curation for Small Business | Scoop.it
While there has been a slight backlash around content marketing, I think mainly due to the hype, brands in general have upped their game this year, and there are some great examples around.
Peg Corwin's insight:

CONTENT MARKETING examples to learn from for 2014.


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Carla Dewing's curator insight, January 4, 11:00 AM

Econsultancy creates one of the better 'examples' posts so far this year. If you still need to see what GREAT content marketing looks like (and you do. I do. Everyone does) then immediately take 5 minutes and instantly improve your 'ideas-board' (the one in your mind).

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CASE STUDY - How One Man Saved the Family Furniture Business, Then Built a Wildly Successful Online Fitness Company

CASE STUDY - How One Man Saved the Family Furniture Business, Then Built a Wildly Successful Online Fitness Company | Content Marketing and Curation for Small Business | Scoop.it
Ryan Masters has done the heavy lifting a successful content marketing strategy demands, and it has enabled him to break into one of the Internet’s tough
Peg Corwin's insight:

CONTENT MARKETING with VIDEO and EMAIL.


The author used YouTube and email marketing to build his fitness coaching business. Emails his mail clients every day.


Recommends that you create products now. Don't wait.


Results: "The Workout Corner has over 4 million views and 39,000+ subscribers on YouTube. I have a large email following, and there are many more rising Spartans in training."


Click for insights and explainations.


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EXAMPLES -- How to Build a Content Marketing Strategy

EXAMPLES -- How to Build a Content Marketing Strategy | Content Marketing and Curation for Small Business | Scoop.it
As successful link building tactics change, companies and clients alike are seeking to understand how certain forms of link building can be translated into long-term content marketing campaigns.
Peg Corwin's insight:

See "Inspirational Examples of Phenomenal Content" from Kickstarter, BuzzFeed, Indeed Job Trends, Shopify, Airbnb, HBOWatch, Epic Meal Time. 

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VIDEO SERIES - How Content Marketing and Marketing Automation Led to a $5,000 Retainer Client

VIDEO SERIES - How Content Marketing and Marketing Automation Led to a $5,000 Retainer Client | Content Marketing and Curation for Small Business | Scoop.it
If you would like to apply content marketing strategy to help grow your business, what I'm about to share with you will motivate you to begin immediately.
Peg Corwin's insight:

Read this case study where a 4 part video series generated a lead that turned into a customer, using CONTENT MARKETING and MARKETING AUTOMATION.


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SUCCESS STORY - How we're getting tons of beta signups, without spending a penny!

SUCCESS STORY - How we're getting tons of beta signups, without spending a penny! | Content Marketing and Curation for Small Business | Scoop.it
First a little background, we’re making an A/B testing application for publishers to enable them to optimize their ad revenues.
Peg Corwin's insight:

Learn how content marketing (as well as social outreach, guest posting, interviews) worked to generate signups for this A/B testing app.


Content marketing tips:

  • Mention know players
  • Create sharable content with insights
  • Create novelty content
  • Take advantage of SEO


Read the story of AdPushUp here.


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How Your Small Business Can Create Content That Attracts New Customers

How Your Small Business Can Create Content That Attracts New Customers | Content Marketing and Curation for Small Business | Scoop.it
Online lead generation is critical to every small business. Our websites--and related properties--need to be constantly attracting new customers.  Content--va
Peg Corwin's insight:

Good post showing how someone marketing a dentist office might use content to generate client leads.  


It starts, of course, with identifying common questions your client is already asking and providing substantive answers.

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