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How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
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Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer

Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer | Content Marketing and Curation for Small Business | Scoop.it
Here's what you should focus on during your first 100 days as an inbound marketer.
Peg Corwin's insight:

Great action plan for getting started with inbound marketing.  

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INBOUND - A Practical Guide to Planning a Successful Inbound Marketing Campaign

INBOUND - A Practical Guide to Planning a Successful Inbound Marketing Campaign | Content Marketing and Curation for Small Business | Scoop.it
Use this detailed, step-by-step guide to create a remarkable inbound marketing plan.
Peg Corwin's insight:

A summary of the steps in an INBOUND MARKETING CAMPAIGN in a single blog post from the authority site Hubspot. In fact, each step references another post fulling explaining that aspect.


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TRENDS - Automation, Integration of Inbound Marketing Still Limited

TRENDS - Automation, Integration of Inbound Marketing Still Limited | Content Marketing and Curation for Small Business | Scoop.it
Inbound marketing is an important priority for generating leads, but it also poses major difficulties. While marketing automation and integration may help inbound marketing performance, few are actually trying to use these tactics.
Peg Corwin's insight:

INBOUND MARKETING QUOTE: "Inbound marketing tactics, including content marketing, search engine optimization and use of social media marketing, are all critical for businesses looking to generate leads. But these tasks are also difficult to pull off, particularly the creation and marketing of content."


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INBOUND - What's The Difference Between Content Marketing And Inbound Marketing?

INBOUND - What's The Difference Between Content Marketing And Inbound Marketing? | Content Marketing and Curation for Small Business | Scoop.it
Everyone has a different opinion on what both content marketing and inbound marketing mean. See our view on the differences, and what this means for you.
Peg Corwin's insight:

Inbound marketing, the author says, involved optimizing your website, optimizing site structure for seo, integrating marketing and sales, developing workflows, having calls to action and analyzing metrics.


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Inbound Marketing & SEO Report Structure

Inbound Marketing & SEO Report Structure | Content Marketing and Curation for Small Business | Scoop.it
No matter what business you are in, it's a pretty sure thing that someone is going to want to monitor how efficiently and productively you are working.
Peg Corwin's insight:

Learn about how to categorize and analyze data metrics for useful reports related to INBOUND MARKETING.


Click for examples and details.  Free template too.


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BASICS - How to Get Started With Inbound Marketing

A quick introduction to inbound marketing. The presentation introduces the concept of inbound marketing, gives an example of an inbound lead that ends up buying
Peg Corwin's insight:

See a 61-slide Slideshare on the basics of INBOUND MARKETING.


Learn about key inbound tactics -- blogging, social media, landing pages, calls-to-action and lead nurturing.


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OUTBOUND - Why Outbound Marketing Has Never Been More Effective

OUTBOUND - Why Outbound Marketing Has Never Been More Effective | Content Marketing and Curation for Small Business | Scoop.it
Introducing Omnimarketing - As marketers and the customers they aim to attract fully embraced inbound marketing, outbound marketing became more effective.
Peg Corwin's insight:

Quote:


"Omnimarketing formula looks something like this.

  • Build a content strategy that attracts the right customer and builds trust. Test, tweak, add and subtract until you find the right customer conversion journey and experience.
  • Work to understand everything you can about the prospects and customers your inbound approach is attracting.
  • Get your sales teams to move deeply into social networks to understand even more about the needs and challenges of the customers your marketing is attracting.
  • Let your salespeople start leveraging and personalizing content assets to turn up and make smart calls.
  • Now start building a narrowly targeted advertising approach that brings even greater numbers of leads into your content or Marketing Hourglass.
  • Continue to test, tweak and refine your outbound efforts based on actual conversations and conversions that move through your Omnimarketing approach.
  • Re-engage your customers to measure results and enable referrals."


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INBOUND - Why Media Companies Are Struggling (And How Inbound Can Help)

INBOUND - Why Media Companies Are Struggling (And How Inbound Can Help) | Content Marketing and Curation for Small Business | Scoop.it
Learn what the four biggest problems plaguing media companies are, and how inbound marketing can help address those issues.
Peg Corwin's insight:

This writer proposes that media companies act like inbound marketers, developing buyer personas, creating landing pages and measuring targeted lead gen for salespeople, so they know what ads these readers will click. Gives advertisers a reason to buy from your publication.


Quote:


"If you stop selling them access to impressions of people who they can never directly connect with and help them generate real leads from people ready, willing, and able to buy. That's how you can help them sell more of what they sell."


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