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How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
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Content Marketers in a Twitter List of @ScentTrail

Content Marketers in a Twitter List of @ScentTrail | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

Content marketers to follow in a Twitter List, from Martin (Marty) Smith.


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INFLUENCERS To Share Your Content

INFLUENCERS To Share Your Content | Content Marketing and Curation for Small Business | Scoop.it
Targeting inflencers is a popular and much sought after aspect to social media marketing, but should you be targeting influencers or your followers?
Peg Corwin's insight:

Influencers are valuable and come is several flavors:

- Industry influencers' shares have authority
- Amplifiers can share your content widely
- Positional influencers is someone close to your target audience.

Learn how to use tools to find them and to engage them on Twitter.


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CURATION - How to Connect with Content Curators to Get Links Audience and Traffic

CURATION - How to Connect with Content Curators to Get Links Audience and Traffic | Content Marketing and Curation for Small Business | Scoop.it
Matt shows you how to find and connect with content curators to get featured in round-ups to get links, traffic, and build your blog's audience.
Peg Corwin's insight:

CONTENT CURATORS can help you find and build your audience.  Learn who they are, where to find them, how to reach out, 


CURATION outreach tips:

- "Ask for feedback
- Share a round-up if you are included
- Look for Curators in Adjacent Content Markets"

Click to learn more.

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PROMO - How to Create an Influencer Plan that Drives Your Content Marketing

PROMO - How to Create an Influencer Plan that Drives Your Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
When we first launched the Content Marketing Institute (CMI) back in 2007, we had little more than two nickels to rub together. Today, the site averages 13
Peg Corwin's insight:

Develop a plan to promote your INFLUENCERS and later they will return the favor:

- Create an influencer list
- Get influencers' attention
- Share using the 411 system (4 of their posts to 1 of your educational ones and 1 of your sales ones)
- Maybe even develop a system to rank the top 10 influencers in your niche and use ebooks to showcase influencers' work.


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INFLUENCERS - Influencing Social Awesomizers with Personalized Content

INFLUENCERS - Influencing Social Awesomizers with Personalized Content | Content Marketing and Curation for Small Business | Scoop.it
Earning a mention by a social
Peg Corwin's insight:

Target influencers, or "awesomizers" and get your quality content distributed.  Learn how in the post.  Main points:

  • Identify your awesomizers - in industry, respected, large following
  • Develop personalized content - find best format, make it good
  • Syndicate content with exclusive access
  • Measure results


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Top Women in Content on Twitter in @jchernov Twitter List

Top Women in Content on Twitter in @jchernov Twitter List | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

Follow key women in Content Marketing on this Twitter list of Joe Chernov.


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INFLUENCE - A Community of Authority Equals Influence

INFLUENCE - A Community of Authority Equals Influence | Content Marketing and Curation for Small Business | Scoop.it
This edition of "Content Marketing Minds" introduces a powerful concept: building a community of authority.
Peg Corwin's insight:

Build your community of INFLUENCE with "roundups, events, crowdsourcing, private communities, partnerships, lists, gamification, guest posts, recognition, sharing."


==> "Your community of authority is in your hands."


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PROMOTION - How to Find Influencers Who Already Want to Share Your Content

PROMOTION - How to Find Influencers Who Already Want to Share Your Content | Content Marketing and Curation for Small Business | Scoop.it
Other people in your niche write similar posts, and some of them probably get a lot more traffic than yours. Why is that?
Peg Corwin's insight:

Clever post that walks you through the tools and process to find INFLUENCERS who might wish to share your content. The basics are as follows, but the insight is in the details. Click to learn more.


- "Find Similar Content with a Lot of Reach
- Find Who’s Sharing These Posts with Bitly
- Get These People to Share Your Post"

Wonder if he found me that way?


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INFLUENCERS - 7 Content Marketers You Should Follow on Twitter (Or You Risk Missing Out)

INFLUENCERS - 7 Content Marketers You Should Follow on Twitter (Or You Risk Missing Out) | Content Marketing and Curation for Small Business | Scoop.it
Getting firsthand information from proven marketers is crucial, if you want to level up your content marketing strategy - and Twitter is one of the best channels to get updates and ideas to do this.
Peg Corwin's insight:

I set up a twitter list and added these 7 to my feed.  Went out and circled them in Google+ too.

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OUTREACH - A Tactical Guide On How To Do Influencer Outreach

OUTREACH - A Tactical Guide On How To Do Influencer Outreach | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

To get that content or curation read, you need influential people to read and promote it.  Here are the steps to find those people:


  • Identification - in social media and using 3rd party tools, listed here
  • Relationship management with spreadsheets, social media interests lists, email lists
  • The art of influencer outreach - be authentic, ethical, give to get, pay attention to what works.
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