Build engaged audiences through publishing by curation.
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Content marketers to follow in a Twitter List, from Martin (Marty) Smith.
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Targeting inflencers is a popular and much sought after aspect to social media marketing, but should you be targeting influencers or your followers?
Influencers are valuable and come is several flavors:
- Industry influencers' shares have authority - Amplifiers can share your content widely - Positional influencers is someone close to your target audience.
Learn how to use tools to find them and to engage them on Twitter.
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Matt shows you how to find and connect with content curators to get featured in round-ups to get links, traffic, and build your blog's audience.
CONTENT CURATORS can help you find and build your audience. Learn who they are, where to find them, how to reach out,
CURATION outreach tips:
- "Ask for feedback - Share a round-up if you are included - Look for Curators in Adjacent Content Markets" Click to learn more.
When we first launched the Content Marketing Institute (CMI) back in 2007, we had little more than two nickels to rub together. Today, the site averages 13
Develop a plan to promote your INFLUENCERS and later they will return the favor:
- Create an influencer list - Get influencers' attention - Share using the 411 system (4 of their posts to 1 of your educational ones and 1 of your sales ones) - Maybe even develop a system to rank the top 10 influencers in your niche and use ebooks to showcase influencers' work.
Earning a mention by a social
Target influencers, or "awesomizers" and get your quality content distributed. Learn how in the post. Main points:
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Follow key women in Content Marketing on this Twitter list of Joe Chernov.
This edition of "Content Marketing Minds" introduces a powerful concept: building a community of authority.
Build your community of INFLUENCE with "roundups, events, crowdsourcing, private communities, partnerships, lists, gamification, guest posts, recognition, sharing."
==> "Your community of authority is in your hands."
Other people in your niche write similar posts, and some of them probably get a lot more traffic than yours. Why is that?
Clever post that walks you through the tools and process to find INFLUENCERS who might wish to share your content. The basics are as follows, but the insight is in the details. Click to learn more.
- "Find Similar Content with a Lot of Reach - Find Who’s Sharing These Posts with Bitly - Get These People to Share Your Post" Wonder if he found me that way?
Getting firsthand information from proven marketers is crucial, if you want to level up your content marketing strategy - and Twitter is one of the best channels to get updates and ideas to do this.
I set up a twitter list and added these 7 to my feed. Went out and circled them in Google+ too.
To get that content or curation read, you need influential people to read and promote it. Here are the steps to find those people: