Influencers in your industry can serve as megaphones for your content, but you have to earn their attention and appreciation first. In today's Whiteboard Friday, Rand shows you how.
Peg Corwin's insight:
Content outreach and amplification - figure out who will amplify your content and why. Ways to get influencers to share your 10x content are the nudge, the inclusion mention, the review, the network effect.