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How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
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Find numerous posts on popular aspects of content curation and marketing by clicking the links below. 


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Peg Corwin's insight:


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Can SMB’s afford the impressive ROI of Content Marketing?

Can SMB’s afford the impressive ROI of Content Marketing? | Content Marketing and Curation for Small Business | Scoop.it

Is content marketing worth it? Can your company achieve a positive ROI by investing in blogging, social media, and marketing automation?


Via Mike Allton, massimo facchinetti
Peg Corwin's insight:

I know for sure that small businesses do not have 5 figure marketing budgets for content marketing.  Their content goals have to be more modest, like sharing user content, tips and images. They can, however, curate content economically.


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7 Buyer Behaviors and Content Marketing

7 Buyer Behaviors and Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
Demand creation today is not simply about creating more content it's about organizing the behavior that buyers want to experience.
Peg Corwin's insight:

Here are 7 BUYER BEHAVIORS - know, like, trust, try, buy, repeat, refer.  This post suggests that organizations need to audit their marketing to identify gaps in guiding such behaviors and plan to fill them.  


 Certainly content marketing plays a key role in the first three. 


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BUYER PERSONAS - Putting Buyer Personas to Work

BUYER PERSONAS - Putting Buyer Personas to Work | Content Marketing and Curation for Small Business | Scoop.it
Learn how to turn buyer personas from an abstract idea into something that drives tangible business value.
Peg Corwin's insight:

Tips to use buyer personas:


 - Use them to segment your CRM database

 - Use them to map your content strategy

 - Keep them simple

 - Ask to get better data

Click for details.


Quote: "For marketers, they can (and should) dictate the emails you send, the calls-to-action your contacts see, and the website experience they see. For your sales team, it should influence the topics and tone of the conversations they have."


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VIRAL CONTENT - Learning from the Web's Most Viral Content

VIRAL CONTENT - Learning from the Web's Most Viral Content | Content Marketing and Curation for Small Business | Scoop.it
Every now and then we are mesmerized by some incredible viral content hitting the web. And we all know how a viral can be an incredible source of backlinks, mention and social media visibility.
Today on Moz, James Porter will present you 10 essential keys for thinking, planning and executing a viral success.
Peg Corwin's insight:

Learn what viral content is and find 10 tips to create your own.  For example, target an audience likely to share it.


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How to Create Visual Social Media Content

How to Create Visual Social Media Content | Content Marketing and Curation for Small Business | Scoop.it
Visual Content: Tools, tips and tactics that will help you incorporate visual storytelling into your social media campaigns with images and video.
Peg Corwin's insight:

Learn all about visual social media content:

 - The case for visuals

 - Types

 - How to create, links to tools

 - How to get visuals shared

 - How to use online images

 - How to use Instagram

 - How to use Pinterest

-  How to use Flickr

 - How to make the most of visuals

 Click for wonderful examples and details.


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How to Use Ideas, Messages and Themes to Build Your Content Strategy

How to Use Ideas, Messages and Themes to Build Your Content Strategy | Content Marketing and Curation for Small Business | Scoop.it
A documented content strategy includes a focus on ideas, messaging and themes from which you grow content ideas to last all year. Learn how to get started.
Peg Corwin's insight:

Understand out messaging, themes and content strategy fit together to create your editorial plan.


 Quote: "Every company should have a messaging guide, whether you have a documented content strategy or not. But if you’re going to put a content marketing plan together, you absolutely need to have your company’s messaging — its story — down. That messaging will inform your themes for the year, from which you then create your content."


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CURATION - How content curation helps social media publishing

CURATION - How content curation helps social media publishing | Content Marketing and Curation for Small Business | Scoop.it
As a social media manager, you're probably aware of many of the pains that come with staying visible online and managing many social media channels at once. Luckily, there's an answer to the woes of social media publishing: content curation. Here are 5 problems that social media publishers face and how content curation helps alleviate the pain. Continue reading →
Peg Corwin's insight:

Curation software helps you find content to post, switch between platforms, customize shared content, create a resource of content shared, and schedule resharing easily.


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4 Tips to Increase Curation Traffic

4 Tips to Increase Curation Traffic | Content Marketing and Curation for Small Business | Scoop.it
Content curation is not just collecting, it's also sharing. And whatever our motivation, we curate content to have an impact so understanding where our traffic comes from is important. During our first 2 years of existence, the Scoop.it users have published more than 50M pieces of content attracting more than 100M unique visitors so we've been in a great position to observe not only where this traffic came from but also what best practices had the strongest influence on it. So we’ve analyzed all the content curated, published and shared through Scoop.it. This post is about sharing these data and learnings so you can be more effective with your content curation. Continue reading →
Peg Corwin's insight:

After a discussion of traffic on the Scoop.it curation platform, Guillaume Decugis makes 4 recommendations for increasing visitors to your curated content:


 - "Publish your curated content to a content hub before sharing it on social media

 - Use a mobile-friendly content hub
 - Use services like Buffer to republish multiple times throughout the day on Twitter
 - Automate content monitoring to achieve both quality and quantity"


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7 Tools for Lean Content Marketing

7 Tools for Lean Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

7 tools for lean content are Buffer, Slideshare, AskYourTarget, FiveSecondTest, Scoop.it, Visual.ly and Studio.  Click for how each and streamline your content marketing.


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The relationship between content strategy and content marketing

The relationship between content strategy and content marketing | Content Marketing and Curation for Small Business | Scoop.it
A comparative look at content strategy and content marketing that includes their respective definitions, roles, tools, and overlap.
Peg Corwin's insight:

Click the links on Role of the Strategist and Role of the Content Marketer to better understand the relationship between them.  Also a good example of how to write long content that is visually interesting.


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pascal leclerc's curator insight, March 19, 1:40 AM

Une source d'information illustrée très intéressante sur la stratégie de contenu et le marketing de contenu !

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Content Topic Ideas Generator | RYP Marketing

Content Topic Ideas Generator | RYP Marketing | Content Marketing and Curation for Small Business | Scoop.it
Free content topic ideas generator for content marketing professionals.
Peg Corwin's insight:

See CONTENT IDEAS from Twitter, BuzzFeed, Quora, Yahoo News, YouTube, and Yahoo Answers using this CONTENT IDEA GENERATION TOOL.  I was impressed.


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CURATION of Content - Tool to Target Specific Audience

CURATION of Content - Tool to Target Specific Audience | Content Marketing and Curation for Small Business | Scoop.it
Content curation is the creation of significant and appropriate content relating to a specific topic or niche. This terrific marketing tool filters news and information and uses it to compile only very relevant information which is used to develop a business
Peg Corwin's insight:

Summary CURATION post that outlines the advantages of curation, its types, tools (not Scoop.it)  and where to share curated posts.  


Find an interesting section on how to choose subjects to target a specific audience.  The process is to be clear about your brand, pick a topic that is not too broad or too narrow, make use of your expertise, profile your target buyers and look at what thought leaders in your niche are talking about.


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Brian Yanish - MarketingHits.com's curator insight, March 15, 6:14 PM

I agree with Peg's comment, the author of the article forgot to add one of the best content curation tools. Scoop.it

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Audit Tool for Content Marketing - Content Look

Audit Tool for Content Marketing  - Content Look | Content Marketing and Curation for Small Business | Scoop.it
ContentLook helps you take a look at your whole Content Marketing strategy, including your 6 main areas: Blogging, Traffic, Social Media
Peg Corwin's insight:

Interesting tool to audit site content for SEO and more.  Free, too.  Try it?


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Checklists - A Post's Creative and Shareable Excellence

Checklists - A Post's Creative and Shareable Excellence | Content Marketing and Curation for Small Business | Scoop.it
What are brands' roles in our social media lives? How often should they post or share content, and what format is the most desired and impactful?
Peg Corwin's insight:

The checklist for creative excellence includes posts that are interesting, different, unexpected and memorable.  Posts that have sharable excellence are smart, funny, caring, understood, connected.  Click to learn more about how brands can build such content.


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17 Unique Places to Find Great Content to Share

17 Unique Places to Find Great Content to Share | Content Marketing and Curation for Small Business | Scoop.it
A collection of off-the-beaten-path places to find content to share to keep your Twitter, Facebook, and social media profile full.
Peg Corwin's insight:

Really good places to go digging for content to share.  Check this out.  I'm moving BuzzSumo up on my list of go-to sites.


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Timeless Content: Solution To Your Content Marketing Struggles

Timeless Content: Solution To Your Content Marketing Struggles | Content Marketing and Curation for Small Business | Scoop.it
An essential tool for you in your content creation toolbox is timeless content. Timeless content is the durable content that has long shelf left.
Peg Corwin's insight:

Create and revise evergreen content to get off the content creation treadmill, this post says.  Remove those dates.  Regularly revise.


Quote: "Your first priority should be timeless content and you should always question the value of creating anything that is timely. Depending on your time and resources you can aim to find a balance and have a mix of timely content meant for social media and timeless content that is meant to last."


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Content Curation Wordpress Theme and Blog on Curation Traffic

Content Curation Wordpress Theme and Blog on Curation Traffic | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

Find a Curation Wordpress Theme if you are interested in curating on your own real estate, the DIY approach.  Also a blog with posts on curation, ebooks, industry tips for real estate, etc.


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5 Trends in Short-Form Video to Reinvigorate Your Content Strategy

5 Trends in Short-Form Video to Reinvigorate Your Content Strategy | Content Marketing and Curation for Small Business | Scoop.it
Learn about short-form video trends and how they can help your inbound marketing strategy.
Peg Corwin's insight:

Add these types of videos to your content strategy?


 - Reporting the news

 - Silent Video

 - How to and DIY

 - Interacting

 - Products in action

Click for video examples and discussion of each.


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Find Content Creation Books, with Book Finder

Find Content Creation Books, with Book  Finder | Content Marketing and Curation for Small Business | Scoop.it
The free gateway to over 100 amazing books that will help make you better on a wealth of business topics.
Peg Corwin's insight:

Koozai has a new marketing book finder, hooked to Amazon. Content marketing and its subtopics is one category.  Check it out.


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ROI - 6 Measurements of Content Marketing ROI

ROI - 6 Measurements of Content Marketing ROI | Content Marketing and Curation for Small Business | Scoop.it
Content Marketing has been all the rage these past few years. We’ve heard from many speakers and influencers that content marketing is the new advertising and that “brands must become media to earn relevance”. But how do we measure its ROI and know our content isn’t just fueling some vanity metric but is actually helping our business? Continue reading →
Peg Corwin's insight:

In order to improve content marketing, we have to measure results. Here are 6 ways to measure ROI of Content Marketing:


- "Use Google Analytics to measure progress on brand awareness
- Add conversion hooks to your content
- Track conversions through Google Analytics
- Create a benchmark with a Google Adwords campaign
- Track your SEO progress through tools like Moz
- Optimize your content marketing mix with content curation"
Click for explanations and more insights.


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Why lean is the future of content marketing

You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources? At Scoop.it, we started meetup gr...
Peg Corwin's insight:

Define objectives: leverage existing audiences, existing community, existing content; automate; measure.  That's lean content strategy.


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KNOWLEDGE SHARING - 6 ways to rethink corporate knowledge sharing

The quest to effectively share knowledge within a company is one that still appears elusive. How do you keep on top of your competitors’ developments? How d...
Peg Corwin's insight:

Corporations that wish to share knowledge can curate content on a platform like Scoop.it, which provides these benefits:
 

-  Format for information sharing on an intranet
- Topical organization
- Open collaboration capabilities
- Built-in sources for content curation
- Privacy
- Targeted newsletter creation capabilities


 Use platforms like Scoop.it for content monitoring, collaboration and private distribution.


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Process Behind Great (Contracted) Content

Process Behind Great (Contracted) Content | Content Marketing and Curation for Small Business | Scoop.it
Writing great content is a lot of hard work. It's especially difficult when you're writing that content for clients and using contract writers. Try some of these tactics to be more efficient, work more collaboratively with your clients, and ultimately build better content on their behalf.
Peg Corwin's insight:

Identifies a big company process by which the marketing team can build great content using contract writers.  Explores how to manage the process.


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Content Curation On Stority (with images, tweets)

What You Need to Know About Content Curation
Peg Corwin's insight:

See this Storify pastiche of text, images and tweets as an example of multimedia content to tell the story of content curation.  


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CONTENT CREATION - Brainstorm Content Ideas in a Fast, Visual Way

CONTENT CREATION - Brainstorm Content Ideas in a Fast, Visual Way | Content Marketing and Curation for Small Business | Scoop.it
Download this content brainstorming key and you'll be generating long lists of content you can produce in practically no time.
Peg Corwin's insight:

Basically, brainstorm content by coming up with themes.  Break related topics down by level, content structure and format. Write numerous headlines.  Click to learn all the details.


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