Build engaged audiences through publishing by curation.
Sign up with Facebook
Sign up with Twitter
I don't have a Facebook or a Twitter account
Start a free trial of Scoop.it Business
Search engines are increasingly referring to random affinities — links between seemingly unrelated concepts — to serve you the most interesting and relevant results.
Watch this 10 minute video to refine your BUYER PERSONAs. Learn why Facebook Ad Planner, Amazon.com and FollowerWonk.com can help you discover what your idea customer also likes.
Use it to drive content and keyword strategies, as well as targeted messaging.
==> Don't worry about the somewhat techincal beginning. Wait for the good stuff at the end.
If you like this scoop, please consider a thumbs up or share.
Are you sure you want to delete this scoop?
Last time we've discussed the importance of optimizing content for Humans, because even though some of the visitors you'll get come from search engines, it's
With recent changes in the search engines, we are moving from keywords to human language on the internet. This interesting post which describes how to find the language people actually use to talk about your topic.
Learn how to use Ubersuggest, Google Discussions, Twitter, Facebook and Google's keyword planner tool to find the concepts and words that people use on the interest related to your topic.
If you adopt inbound before your site redesign, the results will be oh so fine.
How do content marketing and website design interact?
Doing a keyword analysis is just the first part to long-tail search engine optimization. The second step is to refresh your old content. Learn more here.
Learn how to use GOOGLE ANALYTICS to find prior CONTENT that can be modified to boost traffic for keyword phrases that your visitors are searching for.
==> Simple step by step process, and a great tip.
3 steps to refresh your web content for TARGET KEYWORD PHRASES.
1. Use Google Analytics hooked to Google Webmaster tools to learn what people are searching for on your site but not finding on page 1 of Google results.
2. Identify content related to that keyword on your website using the site: command.
3. Edit your copy and metatags to improve its ranking.
Click for the details and screenshots.
Consider optimizing your keywords, I am sure they are sitting stagnant not performing for your brand
How to make a product or service centric editorial calendar that is backed up with data from website and SEO research that you do for content marketing.
Quick recap on finding keyword phrases for which to create content.
Always keep in mind your buyer persona every single time and what are the people looking for when they are navigating your site"
Really in-depth guide to generate traffic with content marketing. For Serious people only
If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but does 90% of it change what we actually do - that is, the basic work of ranking a web page for search?
See section on finding keyword phrases that you can rank for as you choose topic areas and create an editorial calendar.