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How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
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Why Quality Content Focuses on Topics, not Keywords

Why Quality Content Focuses on Topics, not Keywords | Content Marketing and Curation for Small Business | Scoop.it
Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings. The 2014 analysis shows that content on top-performing sites is much more holistic and less keyword-focused. In this post, Marcus Tober, founder and CTO of Searchmetrics, explains why you should focus on more than just keywords when it comes to technical aspects of your site, and how you can create relevant, comprehensive content for users.
Peg Corwin's insight:

Extensive study study which proves again that you must write in-depth posts on topics relevant to your customer at various stages of the buying process.

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Francecopywriter's curator insight, October 24, 6:23 AM

Pas facile de travailler les mots-clés pour avoir de bonnes pages d'entrée (landing page)... mais pas impossible. Le rédacteur web est le partenaire le plus au fait des évolutions :)

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BUYER PERSONAS - Dig Deeper to Learn Interests with IdeaGraph VIDEO

BUYER PERSONAS - Dig Deeper to Learn Interests with IdeaGraph  VIDEO | Content Marketing and Curation for Small Business | Scoop.it
Search engines are increasingly referring to random affinities — links between seemingly unrelated concepts — to serve you the most interesting and relevant results.
Peg Corwin's insight:

Watch this 10 minute video to refine your BUYER PERSONAs. Learn why Facebook Ad Planner, Amazon.com and FollowerWonk.com can help you discover what your idea customer also likes.  


Use it to drive content and keyword strategies, as well as targeted messaging.


==> Don't worry about the somewhat techincal beginning.  Wait for the good stuff at the end.


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KEYWORDS - Optimizing Your Content For Humans Part II

KEYWORDS -  Optimizing Your Content For Humans Part II | Content Marketing and Curation for Small Business | Scoop.it
Last time we've discussed the importance of optimizing content for Humans, because even though some of the visitors you'll get come from search engines, it's
Peg Corwin's insight:

With recent changes in the search engines, we are moving from keywords to human language on the internet. This interesting post which describes how to find the language people actually use to talk about your topic.


Learn how to use Ubersuggest, Google Discussions, Twitter, Facebook and Google's keyword planner tool to find the concepts and words that people use on the interest related to your topic.


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Why You Should Consider Inbound BEFORE Your Next Site Redesign

Why You Should Consider Inbound BEFORE Your Next Site Redesign | Content Marketing and Curation for Small Business | Scoop.it
If you adopt inbound before your site redesign, the results will be oh so fine.
Peg Corwin's insight:

How do content marketing and website design interact?


  • Website structure, "for example CTA placement, landing page creation, and lead capture form integration."
  • Content alignment "around keyword and topic focused inbound strategies"
  • User experience "structured around buyer personas."
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This One Tool Will Help You Reach More Customers, Guaranteed

This One Tool Will Help You Reach More Customers, Guaranteed | Content Marketing and Curation for Small Business | Scoop.it
If you're trying to reach more customers with your blog, you need to use THEIR language. See how Google Trends makes this happen.
Peg Corwin's insight:

Learn how to use Google Trends to find good keywords.  Also note that for any of the search terms you can uncover related searches categorized as “top” or “emerging.”

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CONTENT CREATION: Refresh Your Old Content

CONTENT CREATION: Refresh Your Old Content | Content Marketing and Curation for Small Business | Scoop.it
Doing a keyword analysis is just the first part to long-tail search engine optimization. The second step is to refresh your old content. Learn more here.
Peg Corwin's insight:

Learn how to use GOOGLE ANALYTICS to find prior CONTENT that can be modified to boost traffic for keyword phrases that your visitors are searching for.  


==> Simple step by step process, and a great tip.


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Peg Corwin's curator insight, November 25, 2013 8:27 AM

3 steps to refresh your web content for TARGET KEYWORD PHRASES.


1. Use Google Analytics hooked to Google Webmaster tools to learn what people are searching for on your site but not finding on page 1 of Google results.


2. Identify content related to that keyword on your website using the site: command.


3. Edit your copy and metatags to improve its ranking.

Click for the details and screenshots.


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Brian Bernstein's curator insight, November 26, 2013 6:18 PM

Consider optimizing your keywords, I am sure they are sitting stagnant not performing for your brand

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KEYWORD PHRASES - How To Create an Editorial Calendar for Traffic Using SEO

KEYWORD PHRASES  - How To Create an Editorial Calendar for Traffic Using SEO | Content Marketing and Curation for Small Business | Scoop.it
How to make a product or service centric editorial calendar that is backed up with data from website and SEO research that you do for content marketing.
Peg Corwin's insight:

Quick recap on finding keyword phrases for which to create content.


  1. "List out all of the different products or services you have and then list out the benefits in short phrases for each product or service.
  2. Go to the Google Trends Tool and do a search and look for any type of seasonality, noting any months that these particular keyword phrases tend to peak.
  3. Go to the Google Keyword Tool and look for the search volume, targeting terms that specifically have at least 1,000 searches a day and PPC terms with high cost per click.
  4. Go to Google Analytics and check your website data to look for search queries people are using to find your pages. Pay attention to your most visited pages and how people are getting there internally as well as your call to action pages or your order pages. See how people are navigating the site or if they are getting there directly from outside sources.

Always keep in mind your buyer persona every single time and what are the people looking for when they are navigating your site"



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Renaud Gagné's curator insight, November 26, 2013 1:59 PM

Really in-depth guide to generate traffic with content marketing. For Serious people only

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How to Rank: 25 Step SEO Master Blueprint

How to Rank: 25 Step SEO Master Blueprint | Content Marketing and Curation for Small Business | Scoop.it
If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but does 90% of it change what we actually do - that is, the basic work of ranking a web page for search?
Peg Corwin's insight:

See section on finding keyword phrases that you can rank for as you choose topic areas and create an editorial calendar.

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