The traditional ways of measuring the success or failure of content are broken. In today's post by HubSpot's Matthew Barby, learn why you can’t just rely on metrics like pageviews, visits, or bounce rate to determine whether what you're creating has performed well.
Additional ways to think about measuring the results of content marketing. "Alongside predicting "viral potential" and "TTR," you’ll want to know how your content is performing against your bottom line. For most businesses, that’s the main reason why they’re creating content., including lead value and customer lifecycle value."