With the right setup, Google Analytics offers far more than the standard built-in metrics for your content. This post shows how to use content groupings and custom dimensions to maximize your insights.
Using this post, I learned how to set up content groupings in Google Analytics with target keyword phrases. One grouping were main site topics. Another were blog authors. The advantage is that you can then use these groupings to look at traffic sources, pageviews, user paths and more. It's not hard.