Find out how we generated 9x more leads by implementing a data-driven content marketing strategy.
Content Marketing and Curation for Small Business
How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
Find out how we generated 9x more leads by implementing a data-driven content marketing strategy.
Excellent post to help you improve content marketing ROI.
It’s a mistake I see time and again... Businesses invest in content marketing without having a clue whether it’s effective or not. No matter what
Learn about these types of metrics for content marketing - content consumption, conversion, retention, engagement, promotional, internal content creation.
A comparative guide to measuring the impact of content marketing on lead generation with Google Analytics, HubSpot and Scoop.it Content Director.
Good way to use Google Analytics to measure the results of your lead generation activities. Also discusses Hubspot and Scoop.it metrics.
Social Media Marketing Podcast 162, in this episode Andy Crestodina will explore how to analyze your educational and sales content using Google Analytics.
Excellent post explaining how to see what content leads to new subscribers and how to analyze your sales page, all with the free Google Analytics tool. Must read.
Do you understand what is meant by 'bounce rate' in your Google Analytics? Do you want to know how to reduce it? This post explains everything
I'm including this discussion of bounce rates under Content Marketing because so many people ask about it and how to use it to improve page content. Excellent discussion of this.
Super excellent post on how to understand who your buyer personas are and what they want.
What are the different types of content, and which metrics should we use to figure out whether they were successful in reaching their audiences? In this practical guide, Gianluca offers his approach and a wealth of additional resources.
Learn about content related to the purchase side and the awareness side of a business, and how to measure results for both. Comprehensive post.
Content marketing strategy is very popular nowadays, but since it affects many different areas of your business’s online visibility, it can be difficult to tell whether all your efforts are actually paying off.
How do you know if your B2B content is paying off?
How much is the average customer worth in revenues over their tenure with you? Say it's $10,000. If your close ratio ( form submissions to sales) is 1 in 10, then your average value of a form submission conversion is $1,000.
Now log into Google Analytics and see how many pageviews your website has generated in the past month and the number of form submission conversions. If 5,000 page views and 10 submissions, your total traffic conversion ratio is 10/5000 or .02%. Of that, calculate how much your content generates and figure out how many conversions came from that to determine your content traffic conversion ratio. Add qualitative benefits.
I might disagree that all organic and email traffic should be allocated to content creation, but overall this is a great explanation content ROI.
This article discusses an idea for more effectively defining and measuring visitor engagement with text-based content like blogs, articles, or essays, on a website whose central value proposition is based on that content.
Let's improve on Time on Page or Pages per Session as a measure of content quality.
Quote: "I would propose a better way: we could measure how long the "container" for our main piece of content is visible to the visitor and has been on screen. We can measure this by page or by session, just as we do with time on page and time on site, but the main difference is that we are only measuring what is relevant to provide us feedback as to how engaging content is or how long our audience takes to read it."
no amount of SEO and Social and Email can get you the audience you deserve. Great content is mandatory, but it is not the be-all-and-end-all. In an attention-fragmented world, you need great marketing and, if you are reading this blog you know this already, you need great measurement.
"...no amount of SEO and Social and Email can get you the audience you deserve. Great content is mandatory, but it is not the be-all-and-end-all. In an attention-fragmented world, you need great marketing and, if you are reading this blog you know this already, you need great measurement.
When we focus on the traffic to our blogs, the side effect on the content can negate all the new traffic you get.
Are you chasing traffic rather than quality content because traffic makes you feel validated?
Quote:"Simply put, by focusing on the traffic, you’re forcing yourself to adapt to different viewpoints that you don’t believe in, to capture the search of the day or the soundbite that might, just might, make your content go viral."
How do you measure the effectiveness of your content marketing efforts? Start with these 29 metrics.
Comprehensive infographic with metrics grouped by categories like consumption, retention, sharing, engagement, lead gen, sales and cost. Check it out.
With the right setup, Google Analytics offers far more than the standard built-in metrics for your content. This post shows how to use content groupings and custom dimensions to maximize your insights.
Using this post, I learned how to set up content groupings in Google Analytics with target keyword phrases. One grouping were main site topics. Another were blog authors. The advantage is that you can then use these groupings to look at traffic sources, pageviews, user paths and more. It's not hard.
How does the current piece of content you're creating fit into your content strategy? Learn the creative way to set productive goals for your content.
Learn how to set and use content goals to accomplish your objectives.
The phrase “great content” frustrates the spit out of day-to-day business owners. I tell my clients that my definition of great content is similar to the Supreme Court’s definition of pornography - “I know it when I see it.” But we both know that this definition isn’t good enough.
Learn the metrics for each step of creating and evaluating great content.
Learn how to gain actionable insights from your blog lead generation data.
Lead generation is a main purpose of content marketing. Learn how to understand what is working by reviewing hot topics, formats, calls to action and more.
How do you measure the value of content marketing? Well, that’s completely dependent upon your business model. However, if you sell products or services that have high search volume, links are vital to your success. By creating quality content and then telling people about it, websites will link to your content, thus improving organic rankings. The problem is measuring …
Sophisticated inputs and metrics for content marketing, explained in a guide in return for email.
How do today's top marketing experts measure their content? Find out the answer to this question with insights from Lee Odden, Heidi Cohen, Cyrus Shepard & mor…
Interesting to me that some experts recommend revenue at the most relevant metric for content marketing Challenging to get that one.
Have you set KPIs for your Content Marketing? In this video, John describes three measurable KPIs that aren't just leads or sales.
KPIs are links to your site, social shares, and time spent on page. Video to learn more.
Is your content taking you on a journey to nowhere? This guide will help you measure the effectiveness of content across all channels.
Thoughtful response to the question "How do I measure the effectiveness of my content marketing?" See various metrics for different objectives, plus some you have not thought of.
Learn about the difference between short and long term content marketing goals and how these can be used to get the best out of your online campaigns.
Good discussion of the difference between short and long term content marketing goals, with related strategies and metrics to watch.
There’s a lot of confusion around what content marketing is and isn’t. This post seeks to explain the difference between people who make content and those who also market it.
Effective content marketers are above all, results oriented. Learn the other 9 characteristics.
Quote: "The best way to get the right people doing content marketing is to keep educating non-marketers about what it is and why it really works."
Business-to-business (B2B) content marketing is expanding rapidly, but an overreliance on lead generation as the main key performance indicator for content efforts has minimized appreciation for more intangible benefits, like thought leadership and brand awareness. According to a new eMarketer report, a true report card for a B2B content marketer must assign value to both tangibles and intangibles.
Metrics for content marketing are still evolving.
Quote: "In contrast to the tangible KPIs like web traffic and sales leads, intangibles like company awareness lift (28%) or product/service awareness lift (26%) were mentioned as useful KPIs about half as often in an August 2013 survey from the Content Marketing Institute."
Find out the right metrics you should use to measure your content marketing goals - and establish if your content marketing strategy is delivering.
I like these three goals - visibility, engagement, brand perception - and the metrics associated with each. Nice way of thinking about metrics.
Let's face it: We're all pressed for time, and measuring, analyzing, and reporting the success of content marketing is time-consuming work. Here's how you can distill the performance of your content into a single metric: one metric to rule them all.
The traffic score, onpage score and social score combine to create an overall score for each piece of content, called the One Metric. Learn how to create a Google spreadsheet to calculate them for your posts.