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This infographic takes a closer look at the content marketing success metrics, how B2B organizations personalize content and 2014's projections for content marketing.
See CONTENT MARKETING goals, tactics and success metrics in this infographic format.
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3 basic measurements of EFFECTIVE CONTENT are:
- Reach and engagement, using related posts and internal links
- Lead generation forms and newletter subscriptions
- Product purchases or subscription registrations.
Click for details and examples of each.
Great examples of calls to action to encourage visitors to take action.
Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Keyword-optimized blog posts and other media create brand awareness and inspire audience engagement.
See a discussion of metrics for awareness, consideration and conversion, as well as an infographic on this topic.
Content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique KPIs, including links, engagement, social sharing, and conversions.
Key Performance Indicators for CONTENTMARKETING
- "Referrers - Engagement Metrics - Social Sharing - Conversions"click for all the details.
It's easier and more affordable than ever to connect activities to outcomes today, but marketers are largely dropping the ball when it comes to monitoring and improving performance. Learn how to bu...
See 5 steps to get your started with CONTENT MARKETING measurement.
Content marketing study reveals that content marketing fails to deliver positive results 80 to 90 percent of the time.
New CONTENT MARKETING TOOL
"InboundWriter’s solution to the hit or miss approach of content marketing is quite simple in theory, but until now impossible to accomplish: Predictive analytics, which allow you to drive content performance – not just gauge it like a keyword research tool does."
To determine where content marketing experts place their focus, I asked twenty marketing experts to share their top four content marketing metrics.
Many reference Jay Baer's consumption metrics, sharing metrics, lead generation metrics, and sales metrics.
Dan Blank says he has only one - caring.
No matter what business you are in, it's a pretty sure thing that someone is going to want to monitor how efficiently and productively you are working.
Learn about how to categorize and analyze data metrics for useful reports related to INBOUND MARKETING.
Click for examples and details. Free template too.
Webpresence looks ahead to 2014 and the content marketing revolution that's set to take place. Here the analytics you need to focus on for content success!
Use GOOGLE ANALYTICS to improve your CONTENT STRATEGY. Set dates for a quarter or a half year, and then:
- Check BEHAVIOR/SITE CONTENT/ALL PAGES for unique page views of for your pages and posts. What do they have in common? Do more of this. - Check bounce rates in the report above to see what pages are NOT holding visitors' attention. Link from there to other pages, add calls to action. - Click SECONDARY DIMENSION:SOCIAL NETWORK for what content does best on which social platforms. - Check ACQUISITION/REFERRALS to see who is linking to you.
This is just the start. Click for more.
Metrics & ROI - What metrics can marketers track to make sure their content strategy is headed in the right direction?
Success metrics for CONTENT MARKETING are:
- Traffic - Engagement - Social shares - Back links - Conversion rates
Click to learn how to measure each.
Blog post at Exploit Online Demand : For most businesses there are two types of content to focus on: content that gets a decision (service and product pages) and content that ge[..]
Here are metrics and KPIs to track:
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EXCELLENT post explaining one man's process of finding prospects using CONTENT MARKETING. The author explains his steps, names the tools he uses, and describes what he measures.
QUOTE: "The content marketing system must tie into customer relationships systems, applicant tracking systems, customer support systems or the like."
Their Relevance to the Content Lifecycle of being Found, Friended, Followed and Forwarded Media buyers and digital marketers are familiar with first- and third-party cookies.
With content in the third category, "...the objects provided by first parties are being distributed to more locations and publishers (third parties) where they first get friended and followed. Finally, the consumer (second party) forwards that content through newly provided share buttons, or in the “old fashioned” way of email, text, instant message, or private email systems like the Facebook email system or URL copy/paste into sharing and updating platforms like LinkedIn and Google+.At this phase, even more engagement is created between consumers and the brands that originally created the content, as the content, the brands and the relationships get forwarded – both literally and figuratively."
The product "Social Analyze" can "help track what content was shared, but it can also track who shared it, where they came from, and with whom they shared it."
You don't usually envision a poet engaging in a pistol duel -- let alone twenty-nine -- but that's exactly what Alexander Pushkin did. His last duel pro
Metrics make you smarter. Find out what to test and tools to accomplish it.