How do you measure the value of content marketing? Well, that’s completely dependent upon your business model. However, if you sell products or services that have high search volume, links are vital to your success. By creating quality content and then telling people about it, websites will link to your content, thus improving organic rankings. The problem is measuring …
Peg Corwin's insight:
Sophisticated inputs and metrics for content marketing, explained in a guide in return for email.