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How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
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Adapting Content Strategy for Multiple Devices

Adapting Content Strategy for Multiple Devices | Content Marketing and Curation for Small Business | Scoop.it
Creating a content strategy can be a complex process, especially when you throw multi-device consumption into the mix. Here we look at how you can create the perfect process for getting it right every time.
Peg Corwin's insight:

How to adapt your web content for users on different devices.  Excellent suggestions.

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MOBILE - 10 Steps To Creating A Mobile-Optimized Content Marketing Strategy

MOBILE - 10 Steps To Creating A Mobile-Optimized Content Marketing Strategy | Content Marketing and Curation for Small Business | Scoop.it
With the release of Google’s recent Hummingbird algorithm update, mobile sites and strategies are in the spotlight.
Peg Corwin's insight:

Factors to consider in MOBILE CONTENT MARKETING:


- "Embrace mobile-first as the new mindset
- Acknowledge tension between long-form and short-form content
- Understand your audience’s mobile habits
- Focus on your headlines
- Find opportunities to work your lead-ins
- Mix up your content lengths
- Don’t overlook the power of formatting
- Consider the reading level
- Introduce video and visual content
- Use secondary screens"


Click for insights and explainations on each.


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MOBILE - Desktop & Mobile: One Content Strategy to Rule Them All

MOBILE - Desktop & Mobile: One Content Strategy to Rule Them All | Content Marketing and Curation for Small Business | Scoop.it
Learn why you only need one content strategy for a good desktop and mobile experience.
Peg Corwin's insight:

Basic content questions for all platforms:

  • "How does your product/service help me?
  • What can I do here?
  • Why should I do it?"


4 Virtues of Great Mobile Sites

  • "Concise
  • Definite Hierarchy of needs
  • Better navagation
  • Clearn content"


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CONTENT CREATION - 5 Quick Ways to Blog From Your Mobile Device

CONTENT CREATION - 5 Quick Ways to Blog From Your Mobile Device | Content Marketing and Curation for Small Business | Scoop.it
Use these tools to blog from your mobile device. You'll publish content faster than your competition and find it easier to sustain your blogging routine.
Peg Corwin's insight:

Learn about quick CONTENT CREATION using MOBILE:


 - Mobile blogging apps

 - Mobile blogging by email

 - Photo blogging with Flickr

 - Video blogging vis Mobile

 - Event blogging

Click to learn how to do each.


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TRENDS - 4 Crucial Content Marketing Trends

TRENDS - 4 Crucial Content Marketing Trends | Content Marketing and Curation for Small Business | Scoop.it
Marketing has never been easy, but these days it seems to have gotten even harder. Consumers can skip television ads by using DVRs, close pop-up…
Peg Corwin's insight:

Of the 4 CONTENT MARKETING TRENDS, I think MOBILE is the most important.  Here are its take-aways:


 - "Write shorter, punchier blog posts;
 - Format your web site for mobile;
 - Geo-target whenever possible;
 - Make your posts actionable."

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Can Content Marketing kill Google Panda?

Can Content Marketing kill Google Panda? | Content Marketing and Curation for Small Business | Scoop.it
For the last few years it seems that SEOs spend more effort trying to avoid penalties and updates than attempting to get rankings.
Peg Corwin's insight:

Content marketing is not enough.  


"...some engagement metrics are plain to see. No social shares; Likes; comments – these are Panda signals of the future. Google looks set to take traffic into account when calculating search rankings too; and content that’s valuable on desktops but unreadable on mobiles will become a hot topic. And it should!"

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