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How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
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How to Promote Your Content Using Paid, Earned & Owned Media

How to Promote Your Content Using Paid, Earned & Owned Media | Content Marketing and Curation for Small Business | Scoop.it
Learn how you can get faster and better results with inbound by using these content promotion tactics.
Peg Corwin's insight:

Read especially about content distribution, native advertising, advertorials, and native social. 

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ADS - 6 Tips for Promoting Your Great Content with Advertising

ADS - 6 Tips for Promoting Your Great Content with Advertising | Content Marketing and Curation for Small Business | Scoop.it
Great content is a tremendous asset to any business. But creating it and not taking full advantage of that asset is a missed opportunity. Get 6 tips for making the most of your great content by pro...
Peg Corwin's insight:

CONTENT ADVERTISING TIPS are:


 - Pick the right content

 - Select the right network

 - Decide on key preformance indicators (KPIs)

 - Write compelling ad copy

 - Design landing pages with KPIs in mind

 - Track

Click for details.


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B2B - Marketers Are Putting Their Money and Confidence in Social Media

B2B - Marketers Are Putting Their Money and Confidence in Social Media | Content Marketing and Curation for Small Business | Scoop.it
Content marketing is being taken to a whole new level thanks to social media platforms that allow companies to better connect with their customers.
Peg Corwin's insight:

To promote your CONTENT, B2B marketers have most confidence in:

- In person events
- case studies
- videos
- webinars
- blogs

Click for the full infographic.

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ENGAGEMENT - You Have 8 Words to Capture Your Reader's Attention

ENGAGEMENT - You Have 8 Words to Capture Your Reader's Attention | Content Marketing and Curation for Small Business | Scoop.it
Capture your reader's attention within 8 seconds to make an impact. Storytelling allows you to make a connection and establish the power to convince.
Peg Corwin's insight:

Martha, Susan, Thuy, and Sarah, I have a STORY to tell you.  I REALLY want you to know this.


"You Have 8 Words to Capture Your Reader’s Attention" Here's how:


- "Get emotional
- Talk to each person
- Bring them into the story"


How did I do?


QUOTE: "Now the challenge comes. How do you get all that started in just eight words? Why not start with “I have a story to tell you about …”


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LOCAL - How to Make Your Content Local

LOCAL - How to Make Your Content Local | Content Marketing and Curation for Small Business | Scoop.it
How to Make Your Content Local - one of our latest blog posts on SEOgadget...
Peg Corwin's insight:

Great tips on LOCAL CONTENT MARKETING -- inspiration, optimization and promotion.


For example, optimization tips include: use your location in photo names, and set up Google authorship for your bio.


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Peg Corwin's curator insight, October 26, 2013 3:22 PM

Great tips on LOCAL CONTENT MARKETING -- inspiration, optimization and promotion.


For example, optimization tips include: use your location in photo names, and set up Google authorship for your bio.


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TIPS - If Content Marketing Is A War, What Enemy Are You Fighting?

TIPS - If Content Marketing Is A War, What Enemy Are You Fighting? | Content Marketing and Curation for Small Business | Scoop.it
In a presentation at Hubspot’s Inbound 2013 conference, Randy Milanovic gave a great presentation about his new book Findability. In it, he said: “Know your enemy.
Peg Corwin's insight:

The enemy in CONTENT MARKETING is the disinterested customer. Learn how to marshall your resources to fight this:


 - Understand what causes indifference

 - See how to grab and keep visitor attention

 - Communicate "what's in it for me"

 - Deliver "the hightest level of value possible"


Click to learn more.


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PROMOTION - 37 Step Content Marketing Distribution Checklist

PROMOTION  - 37 Step Content Marketing Distribution Checklist | Content Marketing and Curation for Small Business | Scoop.it
Is your content marketing reaching the maximum audience? Use this 37 point content marketing distribution checklist to attract the most readers possible.
Peg Corwin's insight:

Great DISTRIBUTION CHECKLIST for CONTENT MARKETING, grouped by owned media, social media and third party media.


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PROMOTION - How to Find Influencers Who Already Want to Share Your Content

PROMOTION - How to Find Influencers Who Already Want to Share Your Content | Content Marketing and Curation for Small Business | Scoop.it
Other people in your niche write similar posts, and some of them probably get a lot more traffic than yours. Why is that?
Peg Corwin's insight:

Clever post that walks you through the tools and process to find INFLUENCERS who might wish to share your content. The basics are as follows, but the insight is in the details. Click to learn more.


- "Find Similar Content with a Lot of Reach
- Find Who’s Sharing These Posts with Bitly
- Get These People to Share Your Post"

Wonder if he found me that way?


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HASHTAGS - 3 Key Hashtag Strategies: How to Market your Business & Content

HASHTAGS - 3 Key Hashtag Strategies: How to Market your Business & Content | Content Marketing and Curation for Small Business | Scoop.it
3 Key Hashtag Strategies: How to Market your Business & Content Do you use hashtags? Do you know how to use them strategically? Hashtags are everywhere these days. You see them on Twitter, Instagram,...
Peg Corwin's insight:

Learn why you need these kinds of HASHTAGS and how to use them. See examples of hashtags for:


- "Brand (#haveabreak) and campaign-specific (#HDgameday)
- Trending (find on Twitter and Google+ - #fashionweek)
- Content (#latte)"
Click to learn more on this detailed and insightful post.


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MARKET FIRST - Why Not Reverse Inbound Marketing |

MARKET FIRST - Why Not Reverse Inbound Marketing | | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

Build a marketing machine first and then create products?  Moz.com, VentureHacks, and AngelList did.


Quote:


Rand Fishkin of Moz “If you build a great product and find that the market you thought would love it isn’t biting, you’re up a creek…But, if you build a marketing machine first,… you have a captive audience that’s returning again and again because you’re producing something of value (usually content, thought leadership, educational resources, unique data, or free tools).”

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PROMOTION - 21 Ways to Scale Content Promotion for Maximum Exposure

PROMOTION - 21 Ways to Scale Content Promotion for Maximum Exposure | Content Marketing and Curation for Small Business | Scoop.it
Using brute force to achieve maximum exposure isn’t particularly efficient or effective. So achieving critical mass with content promotion means scaling your efforts, which involves leveraging these tactics, channels, and/or topics.
Peg Corwin's insight:

21 free and paid ways to promote your content.  Some of the more unusual ones:


  • Buy traffic on Reddit and Stumbleupon
  • Zemanta links
  • Lint to assets in future content you create.
Click for all 21, and details.

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PROMO - Crafting Your Content Promotion Strategy - a Step by Step Process

PROMO - Crafting Your Content Promotion Strategy - a Step by Step Process | Content Marketing and Curation for Small Business | Scoop.it
To achieve your marketing goals, you'll need to promote your content. This post gives you a step-by-step process to create a promotion strategy to achieve content marketing success.
Peg Corwin's insight:

A content promotion strategy for those with a budget, but thought steps for small business too.
 

  • "Start with Your Goals
  • Define Your Key Performance Indicators
  • Work Backwards from Your KPIs to Understand Placement Opportunities
  • Develop and Expand a Placement ‘Wish List’
  • Build a List of People to Reach Out to
  • Segment Your List
  • Build Relationships & Outreach
  • Measure and Follow Up"


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7 Cool Tools for a Blog that Will Rapidly Increase Your Traffic

7 Cool Tools for a Blog that Will Rapidly Increase Your Traffic | Content Marketing and Curation for Small Business | Scoop.it
Here are 7 cool tools for a blog that will help you drive more traffic, which helps you build an audience, which helps with sales.
Peg Corwin's insight:

Reputable site reviews blog promo tools.  Check this. 

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Content Promotion - How I promote my new blog posts

Content Promotion - How I promote my new blog posts | Content Marketing and Curation for Small Business | Scoop.it
After I have finished writing, editing, deep linking and have published a new blog post, my work has just gotten started. Here are all the things I do after I publish a post to get readers to it.
Peg Corwin's insight:

A detailed list of 21 activities to promote and share your content on the internet.   


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PROMOTION - Content marketing: nine channels to promote your content

PROMOTION - Content marketing: nine channels to promote your content | Content Marketing and Curation for Small Business | Scoop.it
Merely publishing on your blog isn’t enough. (Content marketing: nine channels to promote your content http://t.co/bzKrRfSjPJ)

Via Prospecteer
Peg Corwin's insight:

You may think of CONTENT PROMOTION CHANNELS as YouTube, Instagram, Tumblr, Podcasts, Apps, Emails, and Guest Blogging.


But here are also new ideas about Community Publishing (Quora blogs anyone?) and reminders about their party sites like Slideshare.


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Horizon's curator insight, October 30, 2013 11:50 AM

Here are some more resources that small business owners can use in order to promote their great content. 

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PROMOTION - Traffic generation without Google! 50 ways to do that!

PROMOTION - Traffic generation without Google! 50 ways to do that! | Content Marketing and Curation for Small Business | Scoop.it

"Are you struggling to get more traffic? Believe me, I know how you feel. You’ve probably tried all techniques and methods you find on Internet but nothing works and you are not receiving desired number of visitors."

Peg Corwin's insight:

If you have complained about Google's changes in search, here are numerous ways you can diversify your marketing to DRIVE WEBSITE TRAFFIC.


The trick is to build regular marketing campaigns around 2 or 3 of these, not try everyting.


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VIRAL: Secrets to Contagious Content [INFOGRAPHIC]

VIRAL: Secrets to Contagious Content [INFOGRAPHIC] | Content Marketing and Curation for Small Business | Scoop.it
What makes content contagious?
Peg Corwin's insight:

The secrets of VIRAL CONTENT are:


1) Social CurrencyHow your peers feel about a particular idea, topic or brand

2) Triggers - Tying your idea or product to common occurances in daily life

3) EmotionEvoking deep emotional reactions

4) PublicIncreasing the visibility and recognizability of an item

5) Practical ValueMore useful information gets share more often

6) StorytellingThe broader narrative that surrounds this idea, topic or brand


See infographic for details.


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SEARCH - Get Content Found in Google's Hummingbird Update

SEARCH - Get Content Found in Google's Hummingbird Update | Content Marketing and Curation for Small Business | Scoop.it

"With increased dependency on Google, users had started to enter more conversational kinds of queries which demanded instant answers from Google rather than a set of specific pages which might contain the answer. "

Peg Corwin's insight:

Match your WEBSITE CONTENT to Google's latest search preferences:


- "Add Question Answer Pattern Content
- Increase the Domain Authority of Your Site
- Use Schema Mark Up
- Implement Mobile SEO Tactics
- Use Google Authorship"

Click to learn more details.

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PROMOTION - Amplification: Content Marketing's Missing Piece

PROMOTION - Amplification: Content Marketing's Missing Piece | Content Marketing and Curation for Small Business | Scoop.it
It doesn't matter how great your content is if nobody ever finds out about it. Discover the ins and outs of crafting an effective amplification strategy.
Peg Corwin's insight:

AMPLIFICATION is about getting the word out about your content. It's promotion. You do it in all these places -- paid media, owned media and earned media, with different techniques. You have to promote it in many channels.


Note particularly the comments on effective outreach.


Quote: "...sharing your content doesn’t just “happen.” It takes a lot of time and thought, a deliberate effort to intersect user, channel and content."


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PROMOTION - Got a HOT Post on Your Blog? Here’s What to Do To Find and Optimise It

PROMOTION - Got a HOT Post on Your Blog? Here’s What to Do To Find and Optimise It | Content Marketing and Curation for Small Business | Scoop.it
Yesterday, I shared a post that analysed 5 posts I wrote in the first year of Digital Photography School, that went on ...
Peg Corwin's insight:

ProBlogger Darren Rowse takes advantage of his POPULAR BLOG POSTS in these ways:


- "Directs people to my Newsletter
- Interlinks Posts
- Promotes Products
- Looks for Opportunities to Share the Post
- Optimises it for Search"

Click to learn how he does each

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PROMO - How to Create an Influencer Plan that Drives Your Content Marketing

PROMO - How to Create an Influencer Plan that Drives Your Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
When we first launched the Content Marketing Institute (CMI) back in 2007, we had little more than two nickels to rub together. Today, the site averages 13
Peg Corwin's insight:

Develop a plan to promote your INFLUENCERS and later they will return the favor:

- Create an influencer list
- Get influencers' attention
- Share using the 411 system (4 of their posts to 1 of your educational ones and 1 of your sales ones)
- Maybe even develop a system to rank the top 10 influencers in your niche and use ebooks to showcase influencers' work.


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PROMOTION - A Stupidly Simple Way to Get More People to Read Your Content

PROMOTION - A Stupidly Simple Way to Get More People to Read Your Content | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

The essence of this strategy is to get others to share your post by quoting niche experts with a good following.


Gregory Ciotti shows you how to pick people to feature, how to contact them, what to offer them and how to feature them. Great practical advice.


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EVENTS - Content Marketing: Take Advantage of the Impending Event

EVENTS - Content Marketing: Take Advantage of the Impending Event | Content Marketing and Curation for Small Business | Scoop.it
As a marketer you might ask yourself: "what impending event does my ideal customer have that aligns perfectly with my business?"
Peg Corwin's insight:

Leverage events to promote your content by identifying those that relate to your brand.

  • Retail events
  • Holidays
  • College sports events
  • Porfessional sports events
  • Olympics

See pre-event, event, and post event suggestions for content.


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Advanced Content Promotion and Outreach Tactics

Advanced Content Promotionand OutreachPaul MayCo-Founder/CEO, BuzzStreamPresented at the Content Marketing ShowOn May 31st, 2013
Peg Corwin's insight:

Excerpt:


"The idea that you can simply write great material and post it on your website – without really socializing and promoting it to the people who have the audience you need to attract – is silly.  You can build it, but that doesn’t  mean they’ll come.


"Bad promotion – the spammy, “Hey Bro, Nice Site, Link Me, K?” – is bad.  Good promotion – intelligent, relationship-driven engagement with influential people who that content piece appeals to – is necessary for content marketing to succeed.


Good promotion requires:


==> research to identify big content prospects,

==> relationship building - thank past promoters and promote big content prospects

==>outreach - harvesting opportunities and big content prospects.

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