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Great content is a tremendous asset to any business. But creating it and not taking full advantage of that asset is a missed opportunity. Get 6 tips for making the most of your great content by pro...
CONTENT ADVERTISING TIPS are:
- Pick the right content
- Select the right network
- Decide on key preformance indicators (KPIs)
- Write compelling ad copy
- Design landing pages with KPIs in mind
Click for details.
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Content marketing is being taken to a whole new level thanks to social media platforms that allow companies to better connect with their customers.
To promote your CONTENT, B2B marketers have most confidence in:
- In person events - case studies - videos - webinars - blogs
Click for the full infographic.
Capture your reader's attention within 8 seconds to make an impact. Storytelling allows you to make a connection and establish the power to convince.
Martha, Susan, Thuy, and Sarah, I have a STORY to tell you. I REALLY want you to know this.
"You Have 8 Words to Capture Your Reader’s Attention" Here's how:
- "Get emotional - Talk to each person - Bring them into the story"
How did I do?
QUOTE: "Now the challenge comes. How do you get all that started in just eight words? Why not start with “I have a story to tell you about …”
How to Make Your Content Local - one of our latest blog posts on SEOgadget...
Great tips on LOCAL CONTENT MARKETING -- inspiration, optimization and promotion.
For example, optimization tips include: use your location in photo names, and set up Google authorship for your bio.
In a presentation at Hubspot’s Inbound 2013 conference, Randy Milanovic gave a great presentation about his new book Findability. In it, he said: “Know your enemy.
The enemy in CONTENT MARKETING is the disinterested customer. Learn how to marshall your resources to fight this:
- Understand what causes indifference
- See how to grab and keep visitor attention
- Communicate "what's in it for me"
- Deliver "the hightest level of value possible"
Click to learn more.
Is your content marketing reaching the maximum audience? Use this 37 point content marketing distribution checklist to attract the most readers possible.
Great DISTRIBUTION CHECKLIST for CONTENT MARKETING, grouped by owned media, social media and third party media.
Other people in your niche write similar posts, and some of them probably get a lot more traffic than yours. Why is that?
Clever post that walks you through the tools and process to find INFLUENCERS who might wish to share your content. The basics are as follows, but the insight is in the details. Click to learn more.
- "Find Similar Content with a Lot of Reach - Find Who’s Sharing These Posts with Bitly - Get These People to Share Your Post" Wonder if he found me that way?
3 Key Hashtag Strategies: How to Market your Business & Content Do you use hashtags? Do you know how to use them strategically? Hashtags are everywhere these days. You see them on Twitter, Instagram,...
Learn why you need these kinds of HASHTAGS and how to use them. See examples of hashtags for:
- "Brand (#haveabreak) and campaign-specific (#HDgameday) - Trending (find on Twitter and Google+ - #fashionweek) - Content (#latte)"Click to learn more on this detailed and insightful post.
Build a marketing machine first and then create products? Moz.com, VentureHacks, and AngelList did.
Rand Fishkin of Moz “If you build a great product and find that the market you thought would love it isn’t biting, you’re up a creek…But, if you build a marketing machine first,… you have a captive audience that’s returning again and again because you’re producing something of value (usually content, thought leadership, educational resources, unique data, or free tools).”
Using brute force to achieve maximum exposure isn’t particularly efficient or effective. So achieving critical mass with content promotion means scaling your efforts, which involves leveraging these tactics, channels, and/or topics.
21 free and paid ways to promote your content. Some of the more unusual ones:
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To achieve your marketing goals, you'll need to promote your content. This post gives you a step-by-step process to create a promotion strategy to achieve content marketing success.
A content promotion strategy for those with a budget, but thought steps for small business too.
After I have finished writing, editing, deep linking and have published a new blog post, my work has just gotten started. Here are all the things I do after I publish a post to get readers to it.
A detailed list of 21 activities to promote and share your content on the internet.
Merely publishing on your blog isn’t enough. (Content marketing: nine channels to promote your content http://t.co/bzKrRfSjPJ)
You may think of CONTENT PROMOTION CHANNELS as YouTube, Instagram, Tumblr, Podcasts, Apps, Emails, and Guest Blogging.
But here are also new ideas about Community Publishing (Quora blogs anyone?) and reminders about their party sites like Slideshare.
Here are some more resources that small business owners can use in order to promote their great content.
"Are you struggling to get more traffic? Believe me, I know how you feel. You’ve probably tried all techniques and methods you find on Internet but nothing works and you are not receiving desired number of visitors."
If you have complained about Google's changes in search, here are numerous ways you can diversify your marketing to DRIVE WEBSITE TRAFFIC.
The trick is to build regular marketing campaigns around 2 or 3 of these, not try everyting.
What makes content contagious?
The secrets of VIRAL CONTENT are:
1) Social Currency - How your peers feel about a particular idea, topic or brand
2) Triggers - Tying your idea or product to common occurances in daily life
3) Emotion - Evoking deep emotional reactions
4) Public - Increasing the visibility and recognizability of an item
5) Practical Value - More useful information gets share more often
6) Storytelling - The broader narrative that surrounds this idea, topic or brand
See infographic for details.
"With increased dependency on Google, users had started to enter more conversational kinds of queries which demanded instant answers from Google rather than a set of specific pages which might contain the answer. "
Match your WEBSITE CONTENT to Google's latest search preferences:
- "Add Question Answer Pattern Content - Increase the Domain Authority of Your Site - Use Schema Mark Up - Implement Mobile SEO Tactics - Use Google Authorship" Click to learn more details.
It doesn't matter how great your content is if nobody ever finds out about it. Discover the ins and outs of crafting an effective amplification strategy.
AMPLIFICATION is about getting the word out about your content. It's promotion. You do it in all these places -- paid media, owned media and earned media, with different techniques. You have to promote it in many channels.
Note particularly the comments on effective outreach.
Quote: "...sharing your content doesn’t just “happen.” It takes a lot of time and thought, a deliberate effort to intersect user, channel and content."
Yesterday, I shared a post that analysed 5 posts I wrote in the first year of Digital Photography School, that went on ...
ProBlogger Darren Rowse takes advantage of his POPULAR BLOG POSTS in these ways:
- "Directs people to my Newsletter - Interlinks Posts - Promotes Products - Looks for Opportunities to Share the Post - Optimises it for Search" Click to learn how he does each
When we first launched the Content Marketing Institute (CMI) back in 2007, we had little more than two nickels to rub together. Today, the site averages 13
Develop a plan to promote your INFLUENCERS and later they will return the favor:
- Create an influencer list - Get influencers' attention - Share using the 411 system (4 of their posts to 1 of your educational ones and 1 of your sales ones) - Maybe even develop a system to rank the top 10 influencers in your niche and use ebooks to showcase influencers' work.
The essence of this strategy is to get others to share your post by quoting niche experts with a good following.
Gregory Ciotti shows you how to pick people to feature, how to contact them, what to offer them and how to feature them. Great practical advice.
As a marketer you might ask yourself: "what impending event does my ideal customer have that aligns perfectly with my business?"
Leverage events to promote your content by identifying those that relate to your brand.
See pre-event, event, and post event suggestions for content.
Advanced Content Promotionand OutreachPaul MayCo-Founder/CEO, BuzzStreamPresented at the Content Marketing ShowOn May 31st, 2013
"The idea that you can simply write great material and post it on your website – without really socializing and promoting it to the people who have the audience you need to attract – is silly. You can build it, but that doesn’t mean they’ll come.
"Bad promotion – the spammy, “Hey Bro, Nice Site, Link Me, K?” – is bad. Good promotion – intelligent, relationship-driven engagement with influential people who that content piece appeals to – is necessary for content marketing to succeed.
Good promotion requires:
==> research to identify big content prospects,
==> relationship building - thank past promoters and promote big content prospects
==>outreach - harvesting opportunities and big content prospects.