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Content Marketing and Curation for Small Business
How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
20%. That’s the average amount of your readers who will actually finish your content and get to the bottom of the page. Move up calls to action for your lead magnets up to into that 20%!! And this is just the first hack. Click for them all.
These days, “sales” is perceived as a negative five-letter word. Sales has gotten a bad rep. When you hear th
To make sales from a blog post, try these approached -- provide "a ton of value," link to a product, talk about an "insanely valuable use for your product/service," blog about customers, use affiliate marketing, fix a pain pint, give away a preview, hold a content or offer an exclusive deal.
You wrote it years ago. It did well at the time. People liked it …and clicked, opened, commented and shared it. But then you and your readers moved on. You never looked back.
But maybe it’s time to revisit those old articles.
Maybe it’s time to update old blog posts and republish them.
Maybe bringing old articles up ... Read More >
What a good idea, content marketers. Rev up the old post and rank higher faster.
Content marketing is different these days. You used to be able to publish blog posts on just about anything, an
Make it easier to promote your content with these tools. See screenshots, and suggestions to take advantage of their strengths.
You Just Published a Blog Post. Here Are the 14 Things You Need to Do Next.
Good list for content marketers on what promotion to do AFTER you publish. I suggest creating a Google Doc or Excel sheet and making sure each post receives the full treatment.
Writing on Medium can have a big impact on your business. The best thing about Medium is that you can make your content go viral on a small budget.
Good tips for getting traction for your content on Medium or for that matter, Linkedin Publisher.
Have you ever wondered how some bloggers and online entrepreneurs manage to crank out tons and tons of useful an
Want viral content that generates leads? This is a great headline for a meaty post full of excellent recommendations that are best practices for both content creation and promotion.
Social media advertising doesn't need a huge ad budget, offers the most scalable content promotion, and is proven to turn visitors into leads and customers.
Super excellent post on how to really use content marketing and social media to generate sales.
If you follow this plan – and keep on commenting, writing guest posts, and optimizing content that’s working well – you'll grab your first 1000 subscribers.
Sensible practical steps anyone with time can take to get that first 1,000 blog subscribers.
If you want to generate better results, you have to do more than just produce content. Learn how to amplify your content to maximize distribution and impact
Meaty post with many suggestions to get more mileage out of your current and valuable content.
Because today’s marketers operate in such a content-saturated marketplace, we need additional promotional muscle. Step forward pay per click, or PPC.
Use Pay Per Click ads in Content Marketing? Yes, says this pro.
If you want to get your content noticed, and are finding it hard to do so, this article steps you through exactly what needs to be done.
Learn to use data, influencers, visuals, distribution strategies to attract readers to your niche content.
It certainly takes a lot of time and discipline to fully leverage Facebook as a marketing tool, but it’s well worth it in the end.
My fav tip is to do 30-60 second videos of blog posts to drive Facebook fans to your post or page.
Do you want more exposure for your blog content? Discover how to automatically publish your WordPress blog posts on Medium.
Medium is another platform on which to share quality content. Now made easy with a Wordpress plugin.
If you're feeling burnt out on endlessly creating new content, it may be a good time to examine the assets you already have. This post walks you through identifying, priming, and promoting existing content to earn links, social shares, and boosted traffic.
Quite interesting ideas for identifying existing website content with potential to drive more traffic and practical suggestions for tweaks and promotions to take advantage of them.
It's hard to be successful at content marketing without using tools to maximize efficiency at every phase. Here are the best tools to promote your content.
Excellent ideas for content promotion, both free and paid. Some sites I had not heard of here, too.
The bar has been raised. Creating great content isn’t enough anymore if you want your content marketing to be successful. ...
8 skills needed by successful content promoters: an ability to think criticaly, to do research, to identify what produces results, to be social, to empathasize, to organize, to learn continuously and to work in a team.
"By breaking down your efforts and results, you can determine which of your efforts are contributing the most to your results. Then, you can cut out all the rest. Why spend 80% of your efforts on only 20% of the returns you want?"
How I Use Edgar to Increase The Effectiveness of My Social Media Strategy
See a detailed video on how this highly successful blogger uses the social media promotion tool Edgar. Automation that is both effective and scary.
Promotion is just one part of the process, but it's a complex machine of its own.
Lots of ideas for promotion, and a few you probably are not doing.
The hardest part of writing any pitch isn't the creation of the pitch itself. It's the legwork you have to do in advance. Successful pitches are all about preparation, and frankly, there needs to be a lot of it. By following these essential 6 steps to crafting and delivering your pitch, you'll be sure to amplify your content marketing efforts.
Learn how to research and target the right people and sites with your content marketing pitch.
This is a guest contribution from Adam Connell of Blogging Wizard. Have you ever published a piece of content and watched it flat-line? Putting all of your effort into content which can help others, but you just can’t seem to drive enough traffic to it. We’ve all been there. So what’s the solution? It all [...]
Excellent strategies, nicely summarized. My fav is to leverage online communities in your niche.
"Help others by sharing their content and answering their questions.
Focus on networking with others in that community and then you can start thinking about promotion (just without dropping links to your content all over the place)."
Learn how to "Build An 'Always On' Content Plan With Automatic Processes (AP)."
15 Places You Should Be Sharing Your Blog Posts (Other Than Facebook And Twitter)
Are you sharing your content on Slideshare? Reddit? No? See more ideas for places to share.
The strategies for content promotion are:
1."Send new content to your email list
2. Share multiple times to social media
4. Send an outreach email
5. Mention an influencer (then mention that you’ve mentioned him or her)
6. Submit the post to a content community
7. Connect with a mentoring/peer group
8. Make it easy for readers to share your content
9. Focus on the places that get the best results
10. Paid ads and remarketing
This is a guest contribution from copywriter Robin Geuens. Can I ask you a question? When you published your first post, ...
5 solid techniques to get more traffic for your blog posts.