Content Marketing and Curation for Small Business
How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
Learn how to "Build An 'Always On' Content Plan With Automatic Processes (AP)."
15 Places You Should Be Sharing Your Blog Posts (Other Than Facebook And Twitter)
Are you sharing your content on Slideshare? Reddit? No? See more ideas for places to share.
The strategies for content promotion are:
1."Send new content to your email list
2. Share multiple times to social media
4. Send an outreach email
5. Mention an influencer (then mention that you’ve mentioned him or her)
6. Submit the post to a content community
7. Connect with a mentoring/peer group
8. Make it easy for readers to share your content
9. Focus on the places that get the best results
10. Paid ads and remarketing
This is a guest contribution from copywriter Robin Geuens. Can I ask you a question? When you published your first post, ...
5 solid techniques to get more traffic for your blog posts.
Growth hacks, how-tos, and a complete overview on how to use medium for your digital marketing strategy and blogging.
Should you use Medium to reach your audience?
"Imagine starting a blog with zero overhead. Imagine having a place online to write your thoughts, tips, and learnings and share with a built-in audience and an immediate potential for viral traffic. Imagine a really great writing app."
Is click-bait writing a marketable skill? This college professor designed a project to find out.
Learn about content marketing wins and lessons learned when creating BuzzFeed Content. Excellent points about content strategy and promotion.
PR can give huge opportunities to promoting your content. John gives his tips on how to best get your PR noticed and shared on valuable publications.
Basic good advice on how to promote your content through public relations channels.
Today content marketing has become so competitive that you must include significant promotion as a core element of your editorial process.
Content promotion is all about influencers. Do you agree?
If you're determined to create pillar content for your own site, here are some strategies that will help you in get more high-quality links.
Now here's a substantive traffic building and lead generation strategy that really works because it's focused on creating content people want and need - pillar content. With some new twists to amplify it.
Find out why a separate microsite should be a part of your content strategy and how to create one in 7 steps.
Learn about microsites and the 7 steps to set them up. Good spot for curated content:
Learn the words to pepper into your pitches to boost close rates.
You won't be surprised that YOU and VALUE top the list of words that sell. But learn about others like OR and SHOULD WE...?
A small business technology company was focusing their online marketing efforts on SEO and this approach proved to be effective for several years. Research
Learn the steps to promote your content with industry influencers to grow your reach and promote your content. See case study from one company who succeeded.
Get a quick, easy-to-understand breakdown of the differences between paid, earned, and owned media.
Interesting way of thinking about content promotion channels - owned, earned, paid -- and the pros and cons of each.
Marketing efforts at the top of the funnel, like PR and content marketing, are notoriously hard to measure in terms of their value. In today's Whiteboard Friday, Rand offers three ways you can perform that measurement, as well as some perspective about "serendipitous marketing."
It's very hard to measure the results of top of funnel content marketing, social media and PR. Check this video to learn about 3 ways to tackle it.
This is an indespensible resource for anyone looking to learn more about online marketing. We cover everything from blogging to conversion rate optimization
Find an overview and reference links on aspects of online marketing, including SEO, local SEO, Pay Per Click ads, display ads, email marketing, social media marketing, content marketing, blogging, conversion rate optimization, user experience, link building, web analytics, and growth hacking.
Learn how to build your list with recurring content events readers will love to consume, as well as ways to follow up with your audience after an event.
Learn how to create and market teleseminars, webinars and online events that draw an audience and build your list.
Discover how to tell the right marketing story so you can capture attention, entertain, enlighten, and persuade all in the course of just a few minutes.
Your story needs a hero, goal, conflict, mentor and moral.
You are a publisher. That’s right. If you have a website containing any words or pictures, you are a publisher. If you publish a blog or sales collateral, the
Are you an editor, publisher, marketer, analytst or demographer in your content strategy?
If you're interesting in blog optimization, this contains some technical items that will make a big difference to your blog performance.
Learn how to get better exposure for your posts with Twitter cards, open graph, social meta data, caching, content distribution networks, and even re-optimizing existing content.
Learn how you can get faster and better results with inbound by using these content promotion tactics.
Read especially about content distribution, native advertising, advertorials, and native social.
Here are 7 cool tools for a blog that will help you drive more traffic, which helps you build an audience, which helps with sales.
Reputable site reviews blog promo tools. Check this.
Paid web traffic sources are ads that can help to increase your visibility on the vast internet. Pick the paid web traffic source that fits best your budget
Overview on how to get traffic to your landing pages using Google Adwords, as well as ads on Bing, Facebook, Twitter, Google+, Linkedin, Stumbleupon and Reddit. Slideshares on most that I am going to dive into right now.
In effort to clear confusion about content promotion channels and the tools used to tap into them, I present to you The Content Promotion Ecosystem.
Learn about components of the content ecosystem and tools to use in each one.
Content marketing should never be approached with a "set it and forget it" mentality. It needs to be structured and shared in the right ways, and in today's Whiteboard Friday, the folks from Add3 are here to show you what that means.
Get that content you worked so hard on seen and read with these tips.
Content curation is not just collecting, it's also sharing. And whatever our motivation, we curate content to have an impact so understanding where our traffic comes from is important. During our first 2 years of existence, the Scoop.it users have published more than 50M pieces of content attracting more than 100M unique visitors so we've been in a great position to observe not only where this traffic came from but also what best practices had the strongest influence on it. So we’ve analyzed all the content curated, published and shared through Scoop.it. This post is about sharing these data and learnings so you can be more effective with your content curation. Continue reading →
After a discussion of traffic on the Scoop.it curation platform, Guillaume Decugis makes 4 recommendations for increasing visitors to your curated content:
- "Publish your curated content to a content hub before sharing it on social media
- Use a mobile-friendly content hub
- Use services like Buffer to republish multiple times throughout the day on Twitter
- Automate content monitoring to achieve both quality and quantity"
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