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Estimated reading time: 1 minute(s) Some call it a revolutionary technique to grow your business, but Marcus Sheridan a.k.a. the Sales Lion says is just common sense!
32 minute VIDEO about why CONTENT MARKETING is the best sales tool in the world.
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"You’ll no doubt have heard it all before – content is king! Create killer content! Set up a blog! Use content to increase conversions! While these are all accurate statements, they aren’t very helpful at all."
Use buyer personas and understand the sales funnel to leverage your CONTENT for leads, also known as CONVERSIONS. And develop content KPIs (interesting discussion here.)
Social Media Marketing Podcast 58, in this episode Tom Martin shares how to succeed in the changing social media sales landscape.
Painless Prospecting -- "selling without cold calling and advertising."
Don't think search and keyword optimization, but rather propinquity.
" if you bump into someone a lot, the higher the likelihood of you touching them more often, reading their content or meeting them in person, the more likely you are to like that person, providing you like them each time you meet."
==> Create more opportunities to stumble across your brand.
You still blog but you put more content on other people's blog, and develop a strategy to "stay top of mind."
Click to learn all the details.
Content Marketing has become an indispensable part of Digital Marketing and hence it is being used to market e commerce websites too.
16 practical tips for marketing products with content.
Find the weak spots in your marketing funnel and strengthen them. Writing web content with the funnel in mind increases leads and sales.
Do CONTENT MARKETING right.
- "Raise awareness at the top of the funnel,
- Encourage consideration in the middle of the funnel
- Drive action at the bottom of the funnel."
The term "content marketing" has been hot in 2012 and is often heralded as the best new marketing tactic. "Sure, there are still other ways to get in front
Quote on the two types of SALES FUNNELS:
The Content Funnel "is concerned with the methods of earning and attracting the suspects added to the upgraded Nurturing Funnel."
Click to read how these two interact.
What if you broke your marketing, sales, support and service teams into small units to go to work on specific accounts as self managed action teams.
Quote on CLIENT-CENTRIC TEAMS:
"What if in place of giving this idea lip service, you broke your marketing, sales, support and service teams into small units and compelled them to go to work on individual client segments or specific accounts as self managed action teams."
While different content marketing strategies differ in purpose (lead generation, brand awareness, website traffic), the end goal should be to increase revenue and drive more business for your organ...
"Quality content provides more than just a great way for marketers to connect with new audiences; it also helps sales reps sell better. With the right content, reps can:
We don't often think about how client content can help salespeople, do we?