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How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
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CURATION of Content - Tool to Target Specific Audience

CURATION of Content - Tool to Target Specific Audience | Content Marketing and Curation for Small Business | Scoop.it
Content curation is the creation of significant and appropriate content relating to a specific topic or niche. This terrific marketing tool filters news and information and uses it to compile only very relevant information which is used to develop a business
Peg Corwin's insight:

Summary CURATION post that outlines the advantages of curation, its types, tools (not Scoop.it)  and where to share curated posts.  


Find an interesting section on how to choose subjects to target a specific audience.  The process is to be clear about your brand, pick a topic that is not too broad or too narrow, make use of your expertise, profile your target buyers and look at what thought leaders in your niche are talking about.


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Brian Yanish - MarketingHits.com's curator insight, March 15, 6:14 PM

I agree with Peg's comment, the author of the article forgot to add one of the best content curation tools. Scoop.it

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Web Content Writing, Write for the Funnel

Web Content Writing, Write for the Funnel | Content Marketing and Curation for Small Business | Scoop.it
Find the weak spots in your marketing funnel and strengthen them. Writing web content with the funnel in mind increases leads and sales.
Peg Corwin's insight:

Do CONTENT MARKETING right.


 - "Raise awareness at the top of the funnel,

 - Encourage consideration in the middle of the funnel

 - Drive action at the bottom of the funnel."

Click to learn all the details.


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SALES - Two Funnels, Two Types of Content Marketing

SALES - Two Funnels, Two Types of Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
The term "content marketing" has been hot in 2012 and is often heralded as the best new marketing tactic. "Sure, there are still other ways to get in front
Peg Corwin's insight:

Quote on the two types of SALES FUNNELS:  


The Content Funnel "is concerned with the methods of earning and attracting the suspects added to the upgraded Nurturing Funnel." 


Click to read how these two interact.


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SALES - How to Blend Inbound Marketing with Inbound Selling

SALES - How to Blend Inbound Marketing with Inbound Selling | Content Marketing and Curation for Small Business | Scoop.it
What if you broke your marketing, sales, support and service teams into small units to go to work on specific accounts as self managed action teams.
Peg Corwin's insight:

Quote on CLIENT-CENTRIC TEAMS:


"What if in place of giving this idea lip service, you broke your marketing, sales, support and service teams into small units and compelled them to go to work on individual client segments or specific accounts as self managed action teams."


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SALES - 3 Ways Online Content Marketing Can Do More to Enable Sales

SALES - 3 Ways Online Content Marketing Can Do More to Enable Sales | Content Marketing and Curation for Small Business | Scoop.it
While different content marketing strategies differ in purpose (lead generation, brand awareness, website traffic), the end goal should be to increase revenue and drive more business for your organ...
Peg Corwin's insight:

Excerpt:


"Quality content provides more than just a great way for marketers to connect with new audiences; it also helps sales reps sell better. With the right content, reps can:

  • Be better prepared for their sales conversations
  • Gain access to selling tools to engage more effectively
  • Learn more about their audiences through analytics"


We don't often think about how client content can help salespeople, do we?

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Hands Down, One of the Most Engaging Talks About Content Marketing Online

Hands Down, One of the Most Engaging Talks About Content Marketing Online | Content Marketing and Curation for Small Business | Scoop.it
Estimated reading time: 1 minute(s) Some call it a revolutionary technique to grow your business, but Marcus Sheridan a.k.a. the Sales Lion says is just common sense!
Peg Corwin's insight:

32 minute VIDEO about why CONTENT MARKETING is the best sales tool in the world.


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Leverage Content for Conversions aka Leads

Leverage Content for Conversions aka Leads | Content Marketing and Curation for Small Business | Scoop.it

 "You’ll no doubt have heard it all before – content is king! Create killer content! Set up a blog! Use content to increase conversions! While these are all accurate statements, they aren’t very helpful at all."

Peg Corwin's insight:

Use buyer personas and understand the sales funnel to leverage your CONTENT for leads, also known as CONVERSIONS.  And develop content KPIs (interesting discussion here.)


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PROPINQUITY - Selling with Social Media, A New Direction for Businesses

PROPINQUITY - Selling with Social Media, A New Direction for Businesses | Content Marketing and Curation for Small Business | Scoop.it
Social Media Marketing Podcast 58, in this episode Tom Martin shares how to succeed in the changing social media sales landscape.
Peg Corwin's insight:

Painless Prospecting -- "selling without cold calling and advertising."


Don't think search and keyword optimization, but rather propinquity.


" if you bump into someone a lot, the higher the likelihood of you touching them more often, reading their content or meeting them in person, the more likely you are to like that person, providing you like them each time you meet."


==> Create more opportunities to stumble across your brand.


You still blog but you put more content on other people's blog, and develop a strategy to "stay top of mind."


Click to learn all the details.


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SALES - 16 Tips To Help you Sell your Product with Content Marketing

SALES - 16 Tips To Help you Sell your Product with Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
Content Marketing has become an indispensable part of Digital Marketing and hence it is being used to market e commerce websites too.
Peg Corwin's insight:

16 practical tips for marketing products with content.  


Find:

  • 5 Pre-Sale Strategies
  • 5 Ask Yourself & Act Strategies
  • 6 Post-Sales Strategies


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