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Content Marketing and Curation for Small Business
How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
20%. That’s the average amount of your readers who will actually finish your content and get to the bottom of the page. Move up calls to action for your lead magnets up to into that 20%!! And this is just the first hack. Click for them all.
Is it possible to create content that's both entertaining and actionable? This 52-point visual guide will show you how.
Check the fun Slideshare for ideas about making the most of content. I like the visuals.
If you want to be a more efficient content marketer, here are a few things you can do to get the most out of your time and efforts.
Excellent practical steps to engage prospects and clients with relevant content.
It certainly takes a lot of time and discipline to fully leverage Facebook as a marketing tool, but it’s well worth it in the end.
My fav tip is to do 30-60 second videos of blog posts to drive Facebook fans to your post or page.
What do you think of the content that your competitors publish? My guess? It’s not great. It’s easy to judg
6 excellent questions to ask yourself to judge your your blog posts and other content marketing.
To dive action, this blogger recommends: use "For example" frequently, show with visuals; explain how, make the RIGHT things actionable, create calls to action, encourage engagement which leads to action.
If you have ever wondered why world class content marketers place so much value on content, it is because they see it as a critical point of difference.
I particularly like the 4 point about mobile strategies for content marketing.
Curata marketing team recently found that long-form blog posts — the ones that they put these extra resources into — generate 9x more leads than short-form blog posts.
Mojo is confidence, attitude and energy.
"Curata marketing team recently found that long-form blog posts — the ones that they put these extra resources into — generate 9x more leads than short-form blog posts."
Doing content marketing with limited resources means having to prioritize and make tradeoffs. Here's some lessons we've learnt, to save you some trouble.
Create "minimum viable content" with this principles: "Write for a very specific person, Solve a very specific problem, Begin where others have left off and Judiciously limit your research time." Learn how here. It's a 2014 post, still valid in 2016.
There is lots of inbound marketing blogs out there that don't always cover the correct information. So we decided to put together 14 of our favourites!
I can personally vouch for 3/4 of these blogs, which I read regularly.
Need a game plan for attracting and engaging Millennials? Here is it. I'm bookmarking this for the future.
Looking to stand out with your content marketing? Adding specificity to clear, compelling copy can get you out ahead of the competition.
Specificity in headlines and copy attracts attention, builds credibility, persuades and boosts conversions. Get specific.
Increase lead flow to your website with these content marketing tips. From content creation to social media sharing, learn the strategy and tools you need.
Evergreen content marketing tips. Like the ones on SEO which remind you to think about internal links to related posts and pages.
Ever since Google has started rewarding a lack of optimization and opened up to an emphasis on CTR optimization in title tags, I’ve had some theories that some words in particular seem to give a “boost” – either correlative or causative, in the ranking of websites. While I don’t think there’s really any magic bullet, I’m fairly …
The real title of the post is "The Most Commonly-Used Words In High-Ranking Title Tags" but I'm naming it using some top keywiords.
A new ad format offered by Facebook can be tweaked to display your content in innovative ways.
Slick idea - "People don't share ads, but they do share great content. So why not hack Multi Product Ads to promote your content and reap the rewards of the world's greatest content sharing machine: Facebook."
Blog posts can be difficult to write. These 5 blog post formats are easy to use to get your blog rolling.
Mix up your blog post formats using these types: lists, how to, news, sharing of links, mailbag
The content marketing tweaks are: "Use Relevant Long-tail Keywords, Create Longer and More In-Depth Blog Content, Intelligently Promote and Amplify Existing Blog Content" Specific idea: "To leverage your older content, you need to regularly link back to it in your new blog posts. With the new Google algorithm changes, however, you need to be careful while choosing the anchor text on your internal and external backlinks. Don’t use keyword based anchors. Instead, go for natural anchor text like, Click Here, Read This, Read More."
15 Places You Should Be Sharing Your Blog Posts (Other Than Facebook And Twitter)
Are you sharing your content on Slideshare? Reddit? No? See more ideas for places to share.
The strategies for content promotion are:
1."Send new content to your email list
2. Share multiple times to social media
4. Send an outreach email
5. Mention an influencer (then mention that you’ve mentioned him or her)
6. Submit the post to a content community
7. Connect with a mentoring/peer group
8. Make it easy for readers to share your content
9. Focus on the places that get the best results
10. Paid ads and remarketing
This is a guest contribution from Brian Casel. If there’s one common thread among many of those who build successful ...
Good post to help you think through your target market and their needs so your content is on track. Learn your Who and Why, what resonates and how to get that exposure.
This is a guest contribution from copywriter Robin Geuens. Can I ask you a question? When you published your first post, ...
5 solid techniques to get more traffic for your blog posts.
Is click-bait writing a marketable skill? This college professor designed a project to find out.
Learn about content marketing wins and lessons learned when creating BuzzFeed Content. Excellent points about content strategy and promotion.
Do your images inspire your readers to take action? In this article you'll discover how three creative businesses used visual content to get results.
To increase traffic using visuals, integrate them across platforms, drive traffic from Slideshare and create helpful infographics.