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How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
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Check These 5 Tactics to Make Your Content Go Viral #infographic

Check These 5 Tactics to Make Your Content Go Viral #infographic | Content Marketing and Curation for Small Business | Scoop.it
We’ve shared other infographics on the elements of viral content and I’m always hesitant at pushing viral as a strategy. Viral content can bring brand awareness – we see that often with videos.

Via Brian Yanish - MarketingHits.com, Beth Kanter
Peg Corwin's insight:

Learn with pictures what makes content share-worthy, and even viral.

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Jakarta Web Developer's curator insight, July 7, 8:07 AM

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Beth Kanter's curator insight, July 8, 7:23 AM

Very useful infographic summarizing the problems with content that isn't being shared and how to solve that problem.  I like the good practical tips for creating more "emotionally charged" content.   The other main points:


  • Lack of emotional appeal – people share content that generates curiosity, amazement, interest, astonishment, uncertainty, admiration and humor.
  • Not “Share Worthy” – people want to share it, it’s easy to share, it provides value, and it’s going to draw attention to those who share it.
  • Bad Timing – find the times of the day, week, season or event that the content is in demand and popular.
  • Poor Design – the layout, colors and visual appeal matters when it comes to sharable content. An investment in design is an investment in the likelihood it will be shared.
  • Poor Distribution – this is probably the one we see least deployed… distribute and promote your content across sites where it’s going to reach a large audience.



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TIPS - 4 Ways to Create Sticky Content

TIPS - 4 Ways to Create Sticky Content | Content Marketing and Curation for Small Business | Scoop.it
Sticky content, is one of the most cost effective tools for capturing reader eyes and driving traffic. Here are 4 ways to create sticky content
Peg Corwin's insight:

4 content marketing tips are: keep it simple, embrace the unexpected, tell a story, integrate multiple types of content into one.   Read details and examples.


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7 Content Marketing and SEO for Qualified Search Traffic

7 Content Marketing and SEO for Qualified Search Traffic | Content Marketing and Curation for Small Business | Scoop.it
Content marketing and SEO are like peanut butter and jelly. You can eat them on their own, and they are delicious… But what happens when you combine th
Peg Corwin's insight:

Combine content marketing and SEO in these clever ways:


- "Create content Wikipedia would love to link to
- Write content based on keyword data
- Focus on Quality content
- Answer user questions in FAQs
- Target industry blogs for guest posting
- Focus on Indirect conversions
- Cross link your content"


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HACKS - Content Marketing Hacks That Will Help You Stand Out

Keeping content fresh, exciting and bringing back visitors is a challenge for all businesses. Startups, government bodies and Fortune 500 companies all struggle
Peg Corwin's insight:

Learn how to make your CONTENT stand out by doing such things as embracing blogger relationships, writing guest posts, and collecting emails.  Click for all 9 hacks.


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CONTENT CREATION: Refresh Your Old Content

CONTENT CREATION: Refresh Your Old Content | Content Marketing and Curation for Small Business | Scoop.it
Doing a keyword analysis is just the first part to long-tail search engine optimization. The second step is to refresh your old content. Learn more here.
Peg Corwin's insight:

Learn how to use GOOGLE ANALYTICS to find prior CONTENT that can be modified to boost traffic for keyword phrases that your visitors are searching for.  


==> Simple step by step process, and a great tip.


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Peg Corwin's curator insight, November 25, 2013 5:27 AM

3 steps to refresh your web content for TARGET KEYWORD PHRASES.


1. Use Google Analytics hooked to Google Webmaster tools to learn what people are searching for on your site but not finding on page 1 of Google results.


2. Identify content related to that keyword on your website using the site: command.


3. Edit your copy and metatags to improve its ranking.

Click for the details and screenshots.


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Brian Bernstein's curator insight, November 26, 2013 3:18 PM

Consider optimizing your keywords, I am sure they are sitting stagnant not performing for your brand

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TIPS - If Content Marketing Is A War, What Enemy Are You Fighting?

TIPS - If Content Marketing Is A War, What Enemy Are You Fighting? | Content Marketing and Curation for Small Business | Scoop.it
In a presentation at Hubspot’s Inbound 2013 conference, Randy Milanovic gave a great presentation about his new book Findability. In it, he said: “Know your enemy.
Peg Corwin's insight:

The enemy in CONTENT MARKETING is the disinterested customer. Learn how to marshall your resources to fight this:


 - Understand what causes indifference

 - See how to grab and keep visitor attention

 - Communicate "what's in it for me"

 - Deliver "the hightest level of value possible"


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TIPS - 6 Signs Your Email Newsletter is Failing (and How You Can Fix It)

TIPS - 6 Signs Your Email Newsletter is Failing (and How You Can Fix It) | Content Marketing and Curation for Small Business | Scoop.it
Are your email newsletters working? Here are 6 signs they need to be reworked -- or maybe even eliminated.
Peg Corwin's insight:

Learn how to solve these EMAIL MARKETING PROBLEMS:


- "No one is subscribing to your newsletter or lots of people are unsubscribing from it.
- Your open rates are taking a dive.
- Your overall clickthrough rates are dismal.
- The number of clicks on your main call-to-action (CTA) is close to zilch.
- Your spam rates are going through the roof.
- You're not hitting your marketing goals."

Click for solutions to these common problems.


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TIPS - The 5 Best Content Marketing Lessons From BuzzFeed

TIPS - The 5 Best Content Marketing Lessons From BuzzFeed | Content Marketing and Curation for Small Business | Scoop.it
Ugh, another post about BuzzFeed! I know. You totally groaned when you saw that headline.  I don’t blame you. I’d have the same reaction. I probably would
Peg Corwin's insight:

Buzzfeed CONTENT MARKETING lessons in brief:


- "Customers want to feel part of something larger than themselves
- Your customers like to learn new things
- Keep your advertising out of my face
- ‘Contextual’ Real-Time Bidding
- Headlines matter
- Weird sells"

Read a discussion of each.


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NEWBIE - New To Inbound Marketing? Here's Where To Start [Quick Tips]

NEWBIE - New To Inbound Marketing? Here's Where To Start [Quick Tips] | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

Newbie references and advice on inbound marketing:

  • certification programs
  • industry blogs
  • webinars
  • conferences
  • social media

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TIPS - How to Find New YouTube Content

TIPS - How to Find New YouTube Content | Content Marketing and Curation for Small Business | Scoop.it
Finding new channels and videos on YouTube can be confusing, but these handy tips will help you get started.
Peg Corwin's insight:

Quick tips on how to identify good content from YouTube to share.

  • "Start with Big Names
  • Get social
  • Watch, Share, Interact"

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10 Content Marketing Tips You Can Employ Now | Social Media Examiner

10 Content Marketing Tips You Can Employ Now | Social Media Examiner | Content Marketing and Curation for Small Business | Scoop.it
Content marketing tips, discover the best content marketing tactics and strategies used by the experts today.
Peg Corwin's insight:

I  especially like the first tip, using interviews or even better, video interviews.

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Less Branding is Best for Content Marketing

Less Branding is Best for Content Marketing | Content Marketing and Curation for Small Business | Scoop.it

You may be tempted to slap your logo all over your content. But content is about helping the customer, above everything else. So sometimes, less branding is best.

Peg Corwin's insight:

With less branding, there is more room for conversation.,

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10 Things Your Content Driven Business Needs This Year

10 Things Your Content Driven Business Needs This Year | Content Marketing and Curation for Small Business | Scoop.it
Don't let the hype around content marketing overwhelm you. To ensure you outdo your competition and succeed, here are 10 recommendations for things to focus on
Peg Corwin's insight:

Learn why various pros believe that content marketers need:


 - Timing tool

 - Kindle book

 - Brevity

 - Repurposed content

 - Google Plus

 - 3rd party experts

 - Web seminars

 - Infographics

 - Online video

 - Articles on Pinterest.

Click for details.


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TIPS - 12 Lessons About Content from 11 Tech Companies

TIPS - 12 Lessons About Content from 11 Tech Companies | Content Marketing and Curation for Small Business | Scoop.it
There are a lot of companies on the web producing content, but to me, these are the ones doing it the right way.
Peg Corwin's insight:

Different tech companies exemplify CONTENT MARKETING TIps that work for their companies.


For example, 37 Signals interviews target customers, but not about their products.


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TIPS - 12 Content Marketing Tips of Christmas

TIPS - 12 Content Marketing Tips of Christmas | Content Marketing and Curation for Small Business | Scoop.it
On the 12th day of Christmas, Red Rocket Media gave to me… A tip about reviewing your content As you’ve … Continue reading
Peg Corwin's insight:

Substantive and useful CONTENT MARKETING TIPS, to the tune of the 12 days of Christmas.


Tiny sample: "Make your content easy to share with ‘tweet this’ and ‘share’ icons. Also, ask for comments at the bottom of your article or blog. People are much more likely to engage with and share your content if you ask them to."


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TIPS - 80 Essential Tips From The Content Marketing Show 2013

TIPS - 80 Essential Tips From The Content Marketing Show 2013 | Content Marketing and Curation for Small Business | Scoop.it
Key takeaways from sixteen talks throughout the one-day content marketing conference, including strategy, branding and social media.
Peg Corwin's insight:

Find bulletpoint tips and observations from many presentations at this CONTENT MARKETING show.


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TIPS - Jumpstart Your 2014 B2B Marketing Plan with 5 Critical Questions

TIPS - Jumpstart Your 2014 B2B Marketing Plan with 5 Critical Questions | Content Marketing and Curation for Small Business | Scoop.it
How do you get started with your B2B marketing plan? Address these 5 critical questions to build a solid foundation for your 2014 plan.
Peg Corwin's insight:

Key CONTENT MARKETING questions, and a good graphic.


- "Do you know who your best clients are?
- What are you doing to keep your clients?
- Do you have a comprehensive content marketing strategy and plan?
- Do you know which marketing noise to block out and which noise to pay attention to?
- Do you know what you want to measure and how you’re going to measure it?"

Click to learn what to do after you answer these.


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ROI - 3 Tips for Improving Your Content Marketing ROI This Fall

ROI - 3 Tips for Improving Your Content Marketing ROI This Fall | Content Marketing and Curation for Small Business | Scoop.it
Just like with any marketing tool, you want to see positive content marketing ROI from your efforts. Here's how.
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TIPS - 4 Important Content Marketing Facts You Should Wrap Your Head Around

TIPS - 4 Important Content Marketing Facts You Should Wrap Your Head Around | Content Marketing and Curation for Small Business | Scoop.it
Content marketing can be a great way to increase the visibility of your business. Here are four key considerations you need to make before you jump into it!
Peg Corwin's insight:

CONTENT MARKETING tips


- "Never Focus Your Blog Posts Around Length
- Know that NOT Only Articles are Considered Content
- Quality Material Doesn’t Necessarily Guarantee Social Sharing
- Content Marketing Won’t Improve SEO and Traffic Right Away"

Click to learn more.


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INFOGRAPHIC - 10 Ways to Write Content That Ranks High on Google

INFOGRAPHIC - 10 Ways to Write Content That Ranks High on Google | Content Marketing and Curation for Small Business | Scoop.it
Please customers and search engines alike when you apply these tips to your content.
Peg Corwin's insight:


An infographic on writing for search engine traffic.


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Peg Corwin's curator insight, July 26, 2013 4:05 AM

SEO tips for marketers.

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TIPS - 5 Major Content Marketing Problems (with 5 Helpful Solutions)

TIPS - 5 Major Content Marketing Problems (with 5 Helpful Solutions) | Content Marketing and Curation for Small Business | Scoop.it
Content marketing can be extremely complex. But marketers themselves are often to blame for a lot of the problems they encounter. Check out these 5 content marketing problems complete with 5 soluti...
Peg Corwin's insight:

I love the author who tackles our problems and proposes solutions, don't you?  Find directions to solve these content marketing problems here.


  • Problem #1: You have “jack-of-all-trades, master-of-none” syndrome
  • Problem #2: You have content performance issues
  • Problem #3: You have lots of content, but no audience
  • Problem #4: You’re hamstrung by legal and compliance issues
  • Problem #5: You have big plans, but few resources
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5 Steps for High Impact Content Marketing Strategy

In the past, creating keyword-heavy, quick and dirty content helped optimize web pages for search engines, but now, the web is full of noise.

Via Titom
Peg Corwin's insight:

70 slides that walk you through how to do effective content marketing.

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