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How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
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Audit Tool for Content Marketing - Content Look

Audit Tool for Content Marketing  - Content Look | Content Marketing and Curation for Small Business | Scoop.it
ContentLook helps you take a look at your whole Content Marketing strategy, including your 6 main areas: Blogging, Traffic, Social Media
Peg Corwin's insight:

Interesting tool to audit site content for SEO and more.  Free, too.  Try it?


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Content Topic Ideas Generator | RYP Marketing

Content Topic Ideas Generator | RYP Marketing | Content Marketing and Curation for Small Business | Scoop.it
Free content topic ideas generator for content marketing professionals.
Peg Corwin's insight:

See CONTENT IDEAS from Twitter, BuzzFeed, Quora, Yahoo News, YouTube, and Yahoo Answers using this CONTENT IDEA GENERATION TOOL.  I was impressed.


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How to Speed Up Your Content Curation Process

How to Speed Up Your Content Curation Process | Content Marketing and Curation for Small Business | Scoop.it
Make content curation faster and easier by combining Feedly and IFTTT to become the go-to expert in your niche and provide more value to your clients.
Peg Corwin's insight:

Click and learn how to automate the creation of a list in Google drive of relevant content which you might wish to share.  When you have time, just click the links and write the updates.  I'm heading off to test this.


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TOOLS - 5 Free Content Marketing Tools And How To Use Them

TOOLS - 5 Free Content Marketing Tools And How To Use Them | Content Marketing and Curation for Small Business | Scoop.it
It's important for a business to have quality content while marketing their brand. Read these tips on free tools to help organize your content marketing plan.
Peg Corwin's insight:

Learn about these FREE CONTENT MARKETING TOOLS;


 - Hootsuite

 - GatherContent

 - LookBook HQ

 - BuzzStream

 - Social Crawlytics

Click for details.


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Afelio Padilla's curator insight, January 7, 3:35 PM

Without price does not mean free!

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BUYER PERSONAS - Dig Deeper to Learn Interests with IdeaGraph VIDEO

BUYER PERSONAS - Dig Deeper to Learn Interests with IdeaGraph  VIDEO | Content Marketing and Curation for Small Business | Scoop.it
Search engines are increasingly referring to random affinities — links between seemingly unrelated concepts — to serve you the most interesting and relevant results.
Peg Corwin's insight:

Watch this 10 minute video to refine your BUYER PERSONAs. Learn why Facebook Ad Planner, Amazon.com and FollowerWonk.com can help you discover what your idea customer also likes.  


Use it to drive content and keyword strategies, as well as targeted messaging.


==> Don't worry about the somewhat techincal beginning.  Wait for the good stuff at the end.


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TOOLS - Marketing With Excel: 6 Ways it Can Make Your Life Easier

TOOLS - Marketing With Excel: 6 Ways it Can Make Your Life Easier | Content Marketing and Curation for Small Business | Scoop.it
Learn how to use Excel to make your marketing a lot easier to manage and execute.
Peg Corwin's insight:

Use excel in your CONTENT MARKETING PROMOTIONS.  How about editorial calendars, seo templates, social media schedules, goal tracking, and more?


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GreatBusinessContent's curator insight, October 31, 2013 5:37 PM

I have seen this post by Hubspot before.  It is still good information!  If you have a small business and use any type of online marketing to sell you MUST track it.  Without tracking you are just spinning your wheels and killing time.

 

Let's say you don't sell through your website, this is still a good use of excel to track all ave's that deliever sales to your company.  You would need to change some of the categories, but that is the joy of excel!

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TOOLS - Content Marketing Study Suggests Most Content Marketing Doesn't Work

TOOLS - Content Marketing Study Suggests Most Content Marketing Doesn't Work | Content Marketing and Curation for Small Business | Scoop.it
Content marketing study reveals that content marketing fails to deliver positive results 80 to 90 percent of the time.
Peg Corwin's insight:

New CONTENT MARKETING TOOL


"InboundWriter’s solution to the hit or miss approach of content marketing is quite simple in theory, but until now impossible to accomplish: Predictive analytics, which allow you to drive content performance – not just gauge it like a keyword research tool does." 


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CURATION - How to use HootSuite to Curate and Share Content

CURATION - How to use HootSuite to Curate and Share Content | Content Marketing and Curation for Small Business | Scoop.it
We are continuing our series on How to Make the Most of Your HootSuite Account by reviewing how businesses can use HootSuite to find and share great content to their social networks.
Peg Corwin's insight:

Learn how to curate content using Hootsuite's socials streams or Hootsuite Syndicator.


One benefit - you can curate from multiple accounts, such as business and personal, in the same interface.


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3 Tools to Help You Discover and Share Great Content

3 Tools to Help You Discover and Share Great Content | Content Marketing and Curation for Small Business | Scoop.it
Content curation: tools to help you find and share great content from other people alongside your own content.
Peg Corwin's insight:

Feedly for RSS feeds, Newsle for your people network news and Scoop.it for topic sources get rave reviews.

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7 Content Curation Benefits for Marketers | How Can You Use Curation?

7 Content Curation Benefits for Marketers | How Can You Use Curation? | Content Marketing and Curation for Small Business | Scoop.it
What are the content curation benefits from the marketer's point of view? Discover 7 benefits and see if they can help you market your business, too.
Peg Corwin's insight:
  1. "Helps prospects and clients with whom you share relevant information make sense it, from your perspective.
  2. Identifies relevant items for you to share on social media besides your own stuff.
  3. Broadens your network of like-minded people by uncovering those who write about your topic too.
  4. Assists you in keeping up with what is happening in your field to inform your own work.
  5. Allows you to follow what competitors are saying, to help you shape your unique message and product offerings.
  6. Gives you ideas for your own blogs and social media content.
  7. Adds oomph to your own content/posts because you have the reputation for being an expert and sharing high quality information."
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Trapit for Marketers

Peg Corwin's insight:

A Scoop.it-like product with aimed at both markers and publishers.  


It evolved from Siri, as an AI-assisted personal search tool.


For publishers, they say:"The Trapit Publisher Suite enables you to deliver the best, most relevant articles and media from your own network and around the Web directly to your audience."

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7 Tools for Lean Content Marketing

7 Tools for Lean Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

7 tools for lean content are Buffer, Slideshare, AskYourTarget, FiveSecondTest, Scoop.it, Visual.ly and Studio.  Click for how each and streamline your content marketing.


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How Readz is Aiming to Take Content Marketing to the Next Level

How Readz is Aiming to Take Content Marketing to the Next Level | Content Marketing and Curation for Small Business | Scoop.it
Content marketing platform Readz looks to take the place of static whitepapers and PDFs. Here's how Readz can help your content marketing goals.
Peg Corwin's insight:

Interesting content marketing platform for integrated rich media, analytics tracking and more.  Currently no ability to embed content on your own site, but developer say it's coming.


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Content and Promotion Tools - Lots of Links

Content and Promotion Tools - Lots of Links | Content Marketing and Curation for Small Business | Scoop.it
Marketers love tools, like really love them, and there are so many of tools out there. How do you find all the tools you need? What about tools that could help
Peg Corwin's insight:

Find 11 links to posts with CONTENT and PROMOTION TOOLS, including reliable sources like Search Engine Watch and Social Media Today.


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25 Content Marketing Tools to Push your Branding - INFOGRAPHIC

25 Content Marketing Tools to Push your Branding - INFOGRAPHIC | Content Marketing and Curation for Small Business | Scoop.it
Brands are increasingly relying upon Content Marketing by creating and publishing relevant & valuable content. When you are kicking off ...
Peg Corwin's insight:

Infographic of top CONTENT MARKETING TOOLS.


Shows if free or paid, what's great, who should use it.


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M. Philip Oliver's curator insight, January 2, 10:40 PM

Whole lotta info here folks! Thanks Malek!

Michelle Gilstrap's curator insight, January 3, 11:48 AM

Excellent tools, left off Scoopit, but other than that, it is a great list of paid and unpaid.

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TOOLS - Media Tools – Google

TOOLS - Media Tools – Google | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

Click to see Google tools that help you gather and organize, engage, visualize, publish, develop and more.  The landing page is for journalists, but these are resources for all us CONTENT MARKETERS.


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TOOLS - 5 Types of Tools That Every Content Marketer Needs In Their Tool Box

TOOLS - 5 Types of Tools That Every Content Marketer Needs In Their Tool Box | Content Marketing and Curation for Small Business | Scoop.it
Just like a construction worker can’t build a house without his toolbox, a content marketer can’t build a successful campaign without their own too
Peg Corwin's insight:

CONTENT MARKETING types of tools:

- visual content creation
- organization
- measurement
- improve content
- inspiration
Find 3 or more recommended tools in each category.


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CURATION - Social Sharing and Social Analytics: Swayy vs Scoop.it

CURATION - Social Sharing and Social Analytics: Swayy vs Scoop.it | Content Marketing and Curation for Small Business | Scoop.it
Need a tool that wraps up content curation, social sharing and social analytics? Read this in-depth comparison to see how Scoop.it and Swayy compare.
Peg Corwin's insight:

See comparison of these two CONTENT CURATION platforms.


Quote:  "Scoop.it wins on the sheer number of places you can share content to, but I love the hashtag and mention suggestions in Swayy."


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TOOLS - Lucky 13: Understated Content Curation and Marketing Tools

TOOLS - Lucky 13: Understated Content Curation and Marketing Tools | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

13 tools to help with content curation.  Most interesting to me is Social Crawlytic, which crawls any website and tells you what content is being shared.

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My Content Creation Toolbox

My Content Creation Toolbox | Content Marketing and Curation for Small Business | Scoop.it
This month's theme here at Duct Tape Marketing is writing - you might enjoy these two posts if you have read them yet - 7 Things I Did Not Know About Writing Before I Started and How I Write and How I Decide What To Write [caption...
Peg Corwin's insight:

No Scoop.it on his list yet!

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Content Curation Guide for SEO - What, How, Why

Content Curation Guide for SEO - What, How, Why | Content Marketing and Curation for Small Business | Scoop.it
Curation Content is a Content Marketing tactic that SEOs should learn and use. This guide will tell them all they need to know about Content Curation: what it is, how to do it, and why to do it for the highest benefit of their campaigns.
Peg Corwin's insight:

The process of content curation explained. 


A number of tools to help you both discover and share this content are identified. 

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