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How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
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How to Take Your Visual Content to the Next Level

How to Take Your Visual Content to the Next Level | Content Marketing and Curation for Small Business | Scoop.it
Do you want to share stronger visuals? Have you looked at what other content creators are doing? Watching what works for others in your industry can help you create content that increases engagement with your own audience. In this article I'll share how to search Pinterest, Instagram and Facebook for visual content to inspire your…
Peg Corwin's insight:

Take these insights and make visuals that drive engagement and conversions.

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Content Marketing Editorial Calendar Templates: The Ultimate List

Content Marketing Editorial Calendar Templates: The Ultimate List | Content Marketing and Curation for Small Business | Scoop.it
Need an editorial calendar to plan out your content? Use this ultimate list to weigh your options.
Peg Corwin's insight:

See Content Calendar descriptions, screenshots and links from many different sites.

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Rainmaker - Wordpress + Genesis + SEO + CopyBlogger

Rainmaker - Wordpress + Genesis + SEO + CopyBlogger | Content Marketing and Curation for Small Business | Scoop.it
With Rainmaker, you can:
Create powerful content-driven websites on your own domains.
Build membership sites and online training courses.
Sell digital products like software, ebooks, and more.
Perform sophisticated online lead generation.
Optimize your content for search engines and social networks.
Absorb cutting-edge tactics and strategy with included training.
Avoid a patchwork of plugins, themes, and complicated code.
Forget about upgrades, maintenance, security, and hosting headaches.
Take your site and content elsewhere at any time if you so choose.
Peg Corwin's insight:

See above how targeted this Wordpress theme is to conversions, optimization and lead generation.

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8 Visual Content Apps to Create Stunning Images and Videos |

8 Visual Content Apps to Create Stunning Images and Videos | | Content Marketing and Curation for Small Business | Scoop.it
Do you want to present visual messages in new ways? This article shows eight design resources and tools to create visual content quickly and easily.
Peg Corwin's insight:

Have been enjoying playing with QuotesCover but there are many wonderful tools here.

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8 Content Curation Tools That Will Slash Your PR Budget

8 Content Curation Tools That Will Slash Your PR Budget | Content Marketing and Curation for Small Business | Scoop.it
Creating content is necessary, but it can get expensive. Save money with these eight content curation tools.
Peg Corwin's insight:

Seems like there are new tools for content curation born every day.  Check these to keep up with new ones.



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3 tools, 7 steps to improve your brand's content curation

3 tools, 7 steps to improve your brand's content curation | Content Marketing and Curation for Small Business | Scoop.it
And 3 good tools to get you on the right track Post by Nikhil Jain Target audience: Curators, aggregators, media managers, brands, content creators, publishers, marketing professionals, SEO specialists, PR pros, educators, Web publishers, journalists....
Peg Corwin's insight:

Storify, Scoop.it and Bundlr are recommended tools for content curation

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7 Tools for Lean Content Marketing

Recently, Scoop.it released the official #leancontent framework. The lean content ideology addresses the issue of knowing a content strategy is necessary but n…
Peg Corwin's insight:

Find new tools to more efficiently create and share content.

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Emmanuel 'Manny' Gigante's curator insight, July 2, 12:01 PM

  strap on that tool belt

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7 Tools for Lean Content Marketing

7 Tools for Lean Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

7 tools for lean content are Buffer, Slideshare, AskYourTarget, FiveSecondTest, Scoop.it, Visual.ly and Studio.  Click for how each and streamline your content marketing.


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How Readz is Aiming to Take Content Marketing to the Next Level

How Readz is Aiming to Take Content Marketing to the Next Level | Content Marketing and Curation for Small Business | Scoop.it
Content marketing platform Readz looks to take the place of static whitepapers and PDFs. Here's how Readz can help your content marketing goals.
Peg Corwin's insight:

Interesting content marketing platform for integrated rich media, analytics tracking and more.  Currently no ability to embed content on your own site, but developer say it's coming.


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Content and Promotion Tools - Lots of Links

Content and Promotion Tools - Lots of Links | Content Marketing and Curation for Small Business | Scoop.it
Marketers love tools, like really love them, and there are so many of tools out there. How do you find all the tools you need? What about tools that could help
Peg Corwin's insight:

Find 11 links to posts with CONTENT and PROMOTION TOOLS, including reliable sources like Search Engine Watch and Social Media Today.


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25 Content Marketing Tools to Push your Branding - INFOGRAPHIC

25 Content Marketing Tools to Push your Branding - INFOGRAPHIC | Content Marketing and Curation for Small Business | Scoop.it
Brands are increasingly relying upon Content Marketing by creating and publishing relevant & valuable content. When you are kicking off ...
Peg Corwin's insight:

Infographic of top CONTENT MARKETING TOOLS.


Shows if free or paid, what's great, who should use it.


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Michelle Gilstrap's curator insight, January 3, 11:48 AM

Excellent tools, left off Scoopit, but other than that, it is a great list of paid and unpaid.

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TOOLS - Media Tools – Google

TOOLS - Media Tools – Google | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

Click to see Google tools that help you gather and organize, engage, visualize, publish, develop and more.  The landing page is for journalists, but these are resources for all us CONTENT MARKETERS.


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TOOLS - 5 Types of Tools That Every Content Marketer Needs In Their Tool Box

TOOLS - 5 Types of Tools That Every Content Marketer Needs In Their Tool Box | Content Marketing and Curation for Small Business | Scoop.it
Just like a construction worker can’t build a house without his toolbox, a content marketer can’t build a successful campaign without their own too
Peg Corwin's insight:

CONTENT MARKETING types of tools:

- visual content creation
- organization
- measurement
- improve content
- inspiration
Find 3 or more recommended tools in each category.


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Headline Analyzer Tool Rates Emotional Value

Headline Analyzer Tool Rates Emotional Value | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

Check your blog headlines for emotional impact for free with this tool.  Sample results from my test in this graphic.

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Audit your Content and Tag by Persona, Stage, Theme w/ Kapost Tool

Audit your Content and Tag by Persona, Stage, Theme w/ Kapost Tool | Content Marketing and Curation for Small Business | Scoop.it
Take control of your content with a freepersonalized content audit. Kapost’s free content auditor helps you pull your content into one place so you can establish a process for long-term content management.
Peg Corwin's insight:

Slick product to automate and facilitate what you can do with spreadsheets to list, tag and evaluate your content by personal, buyer stage and theme.

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Blog Optimization: Technical Issues to Optimize Your Blog

Blog Optimization: Technical Issues to Optimize Your Blog | Content Marketing and Curation for Small Business | Scoop.it
If you're interesting in blog optimization, this contains some technical items that will make a big difference to your blog performance.
Peg Corwin's insight:

Learn how to get better exposure for your posts with Twitter cards, open graph, social meta data, caching, content distribution networks, and even re-optimizing existing content.

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7 Cool Tools for a Blog that Will Rapidly Increase Your Traffic

7 Cool Tools for a Blog that Will Rapidly Increase Your Traffic | Content Marketing and Curation for Small Business | Scoop.it
Here are 7 cool tools for a blog that will help you drive more traffic, which helps you build an audience, which helps with sales.
Peg Corwin's insight:

Reputable site reviews blog promo tools.  Check this. 

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4 Ways Google Webmaster Tools Helps Your Content Marketing

4 Ways Google Webmaster Tools Helps Your Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

Learn about links to your content and keywords sending traffic to it in Google Webmaster tools.

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This One Tool Will Help You Reach More Customers, Guaranteed

This One Tool Will Help You Reach More Customers, Guaranteed | Content Marketing and Curation for Small Business | Scoop.it
If you're trying to reach more customers with your blog, you need to use THEIR language. See how Google Trends makes this happen.
Peg Corwin's insight:

Learn how to use Google Trends to find good keywords.  Also note that for any of the search terms you can uncover related searches categorized as “top” or “emerging.”

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Audit Tool for Content Marketing - Content Look

Audit Tool for Content Marketing  - Content Look | Content Marketing and Curation for Small Business | Scoop.it
ContentLook helps you take a look at your whole Content Marketing strategy, including your 6 main areas: Blogging, Traffic, Social Media
Peg Corwin's insight:

Interesting tool to audit site content for SEO and more.  Free, too.  Try it?


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Content Topic Ideas Generator | RYP Marketing

Content Topic Ideas Generator | RYP Marketing | Content Marketing and Curation for Small Business | Scoop.it
Free content topic ideas generator for content marketing professionals.
Peg Corwin's insight:

See CONTENT IDEAS from Twitter, BuzzFeed, Quora, Yahoo News, YouTube, and Yahoo Answers using this CONTENT IDEA GENERATION TOOL.  I was impressed.


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How to Speed Up Your Content Curation Process

How to Speed Up Your Content Curation Process | Content Marketing and Curation for Small Business | Scoop.it
Make content curation faster and easier by combining Feedly and IFTTT to become the go-to expert in your niche and provide more value to your clients.
Peg Corwin's insight:

Click and learn how to automate the creation of a list in Google drive of relevant content which you might wish to share.  When you have time, just click the links and write the updates.  I'm heading off to test this.


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TOOLS - 5 Free Content Marketing Tools And How To Use Them

TOOLS - 5 Free Content Marketing Tools And How To Use Them | Content Marketing and Curation for Small Business | Scoop.it
It's important for a business to have quality content while marketing their brand. Read these tips on free tools to help organize your content marketing plan.
Peg Corwin's insight:

Learn about these FREE CONTENT MARKETING TOOLS;


 - Hootsuite

 - GatherContent

 - LookBook HQ

 - BuzzStream

 - Social Crawlytics

Click for details.


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Afelio Padilla's curator insight, January 7, 3:35 PM

Without price does not mean free!

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BUYER PERSONAS - Dig Deeper to Learn Interests with IdeaGraph VIDEO

BUYER PERSONAS - Dig Deeper to Learn Interests with IdeaGraph  VIDEO | Content Marketing and Curation for Small Business | Scoop.it
Search engines are increasingly referring to random affinities — links between seemingly unrelated concepts — to serve you the most interesting and relevant results.
Peg Corwin's insight:

Watch this 10 minute video to refine your BUYER PERSONAs. Learn why Facebook Ad Planner, Amazon.com and FollowerWonk.com can help you discover what your idea customer also likes.  


Use it to drive content and keyword strategies, as well as targeted messaging.


==> Don't worry about the somewhat techincal beginning.  Wait for the good stuff at the end.


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TOOLS - Marketing With Excel: 6 Ways it Can Make Your Life Easier

TOOLS - Marketing With Excel: 6 Ways it Can Make Your Life Easier | Content Marketing and Curation for Small Business | Scoop.it
Learn how to use Excel to make your marketing a lot easier to manage and execute.
Peg Corwin's insight:

Use excel in your CONTENT MARKETING PROMOTIONS.  How about editorial calendars, seo templates, social media schedules, goal tracking, and more?


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GreatBusinessContent's curator insight, October 31, 2013 5:37 PM

I have seen this post by Hubspot before.  It is still good information!  If you have a small business and use any type of online marketing to sell you MUST track it.  Without tracking you are just spinning your wheels and killing time.

 

Let's say you don't sell through your website, this is still a good use of excel to track all ave's that deliever sales to your company.  You would need to change some of the categories, but that is the joy of excel!