Content has major potential for B2B sales, we just need to help our sales professionals unleash it. It’s time for Content Selling.
Content selling focuses on "nurturing leads through the sales process." The blogger thinks that using content for nurturing is much more effective than using content for lead gen.
Quote: "Unlike content marketing, content selling focuses on exchanging content with the purpose of generating leads, nurturing relationships, and closing deals."
Which do we want, content marketing or content selling?