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How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
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21 Content Marketing Lessons from the New York Times

21 Content Marketing Lessons from the New York Times | Content Marketing and Curation for Small Business | Scoop.it
The New York Times is a 150 years old. So you don't expect it to be a content marketing pioneer. Here are lessons from a leaked report that may surprise you.
Peg Corwin's insight:

The revelations from the recently leaked report into the New York Times' challenges of facing upstarts and competitors is a compelling insight into publishing and also content marketing.

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TRENDS - 12 Huge Content Marketing Predictions from Smart Biz Owners

TRENDS - 12 Huge Content Marketing Predictions from Smart Biz Owners | Content Marketing and Curation for Small Business | Scoop.it
As you prepare for the new year (and finalize marketing strategy), here are 12 predictions from smart and successful marketers about content marketing in 2014.
Peg Corwin's insight:

12 thoughtful predictions concerning CONTENT MARKETING.


My favs: "#4 Content becomes conversation."  and #7 "..Big Content’ — “larger, more detailed pieces, often with significant investments into graphic design and editorial production.”


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Pinterest Gives the Gift of GIFs, Recipe Search

Pinterest Gives the Gift of GIFs, Recipe Search | Content Marketing and Curation for Small Business | Scoop.it
Pinterest news this week includes the launch of a new recipe search feature for special dietary requirements, personalized home pages (still being tested) and a functionality for GIF images.
Peg Corwin's insight:

New on PINTEREST - personalized home pages, GIFs and recipe search.


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TRENDS That Will Significantly Shape Content Marketing In 2014

TRENDS That Will Significantly Shape Content Marketing In 2014 | Content Marketing and Curation for Small Business | Scoop.it
In 2014, content marketing can be expected to run with the crown and be officially appointed the king of the web. Here are five trends to watch and be aware of to help you.
Peg Corwin's insight:

Content marketing trends, as seen by Social Media Hat:


- "Content partnerships replace media buys
- Visual assets over infographics
- C-Suite support for content marketing
- Compelling content to rise above the noise
- Content marketing, the new SEO"

Click for more insights.


Fav Quote: "Brands will begin to double down on content partnerships with media outlets that are built on collaboration and creativity."


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Why Apps Will Dethrone Content as King of Digital Marketing

Why Apps Will Dethrone Content as King of Digital Marketing | Content Marketing and Curation for Small Business | Scoop.it
The sites with the best tools dominate the web. Facebook, Twitter, Google, YouTube, WordPress, and LinkedIn don't owe their success to content marketing because they are more than content. Here's why apps are the future of digital marketing.
Peg Corwin's insight:

==> The future of the web is only going to get more tool-based as users switch over to mobile.


STATS: Users spend 80 percent of their mobile time in apps.


THUS, digital marketers are devoting 100 percent of their time to something that users are only devoting a fifth of their mobile time toward.


Users want tools to connect and create.


Do you agree?  What does this mean for your business?


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Lori Wilk's curator insight, January 10, 5:28 PM

The number of apps being developed is growing so fast.Over the next one to two years, many more companies will be making their own app stores.

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TRENDS - The Future of Content Marketing: 50 Experts 2014 Predictions

TRENDS - The Future of Content Marketing: 50 Experts  2014 Predictions | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

Get a variety of ideas about the FUTURE OF CONTENT MARKETING.


Two interesting predictions from Dave Rigotti of Bizible


 - "To keep it’s dominance in the B2B advertising space, LinkedIn will launch a lead generation ad format (one click to share information) much like Twitter has with the Lead Generation Card. This will effectively lower cost per lead for marketers as there will be no landing page drop off."

 - "Facebook will continue to feel pressures to grow ad revenue so will open up more professional-related targeting fields to attract B2B ad budgets away from LinkedIn."


Check out all 50.


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TRENDS - 10 Top Content Marketing Predictions: 2014

TRENDS - 10 Top Content Marketing Predictions: 2014 | Content Marketing and Curation for Small Business | Scoop.it
10 Top Content Marketing Predictions: 2014 // With 2014 just around the corner, what will be the trends in content marketing? What new social media marketing tactics will you need to implement? What...
Peg Corwin's insight:

CONTENT MARKETING trends for 2014 are:


- "Increased Content Marketing Budgets
- Visual Marketing
- Bite-Sized Quality
- SEO, Search and Social
- Influence Marketing
- Gamification
- Email is Not Dead - Again
- Mobile
- Online Advertising"
Click for more.


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TRENDS - Content Marketing in 2014

TRENDS - Content Marketing in 2014 | Content Marketing and Curation for Small Business | Scoop.it
To keep up with the many changes like search engine updates and content marketing best practices, here we take a look at how content marketing has changed over the past five years and what you can expect in the next few to come.
Peg Corwin's insight:

Learn why traditional CONTENT MARKETING does not work any more, what the challenges of contemporary content marketing are, and find out where content marketing is headed.


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TRENDS - The Ultimate List of Trending, Real Time Search and Social Search Websites

TRENDS - The Ultimate List of Trending, Real Time Search and Social Search Websites | Content Marketing and Curation for Small Business | Scoop.it
Top list of the trending topic websites, real time search engines, and social search engines.
Peg Corwin's insight:

Wow, this is a huge list of sites to follow trends.  


And news-jacking, or creating a post that relates your business subtly to these current trends is a great way to get found.


Check it out and bookmark a few.


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Jane Ellen's curator insight, November 27, 2013 11:55 PM

I'm on BuzzFeed all the time.  but apparently I need to branch out.

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TRENDS - Experts outline key content marketing trends for 2014

TRENDS - Experts outline key content marketing trends for 2014 | Content Marketing and Curation for Small Business | Scoop.it
Personalisation, discoverability and story-first are just some of the predictions from a panel of experts compiled by the CMA on key content marketing trends for 2014
Peg Corwin's insight:

Thoughtful projections from 7 CONTENT MARKETING experts.  In a nutshell:


Robin Barnes - distributed thinking, trust

Neal Anderson - omni-channel and user experience

Will Currie - Integration of owned, earned and paid; responsive delivery, promotion and distribution

Usian Cevet - editorial home pages, print is not dead, new platforms

Joe Gardiner - exclusivity, discoverability, story first

Tom Laidlaw - mobile, daily engagement, video is a must.


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TRENDS - What Is The Future of Content Marketing

  • Customer-Centricity is the only way to break through the noise of boring and self-promoting content. We must begin to make our customers the heroes of our stories (Click to Tweet)
  • The move to customer-centricity will put tremendous strain on the promotional cultures and campaign mindsets at many large BtoBs (Click to Tweet)
  • The future of content is mobile, visual, consumable and snackable (Click to Tweet)
  • More brands will start acting like publishers and set up newsrooms. Brand journalism is here to stay. (Click to Tweet)
  • Brands will partner with publishers to deliver high-quality content in innovative new ways. (Click to Tweet)
  • Brands will begin to entertain their audiences by producing high quality entertainment and features (Click to Tweet)
  • A few brands will have the courage to show their human side and produce funny, humorous content (Click to Tweet)
..
Peg Corwin's insight:

Check the slideshare for details on CONTENT MARKETING TRENDS. Main concepts are above, and tweetable.


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TRENDS - Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking

TRENDS - Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking | Content Marketing and Curation for Small Business | Scoop.it
Content - Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey.
Peg Corwin's insight:

Find stats and graphics on CONTENT MARKETING TRENDS from the prestigious Marking Profs website.


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TRENDS - The Future of Content Marketing

TRENDS - The Future of Content Marketing | Content Marketing and Curation for Small Business | Scoop.it

"We know that brands and individuals who embrace quality media production win at the new game of business. But if you don’t have the fundamentals down?


"Don’t even think about what’s next. Do the now better than anyone else in your industry.
 

"That’s the beginning of your particular future."

Peg Corwin's insight:

Sharing the quote above.


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10 Things Your Content Driven Business Needs This Year

10 Things Your Content Driven Business Needs This Year | Content Marketing and Curation for Small Business | Scoop.it
Don't let the hype around content marketing overwhelm you. To ensure you outdo your competition and succeed, here are 10 recommendations for things to focus on
Peg Corwin's insight:

Learn why various pros believe that content marketers need:


 - Timing tool

 - Kindle book

 - Brevity

 - Repurposed content

 - Google Plus

 - 3rd party experts

 - Web seminars

 - Infographics

 - Online video

 - Articles on Pinterest.

Click for details.


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CONTENT CURATION - Why There Is A Curatti In Your Future

CONTENT CURATION - Why There Is A Curatti In Your Future | Content Marketing and Curation for Small Business | Scoop.it
Great conversations with Guillaume Decugis, Mark Schaefer, Phil Buckley, Mark Traphagen & others last week convince me there's a Curatti in our future.
Peg Corwin's insight:

Conclusions from three pros on CONTENT CURATION:

:

 - "The best content on your websites is THEIRS not YOURS.
 - Internet marketing moves to 90% curation, 10% creation.
 - There will be content & User Generated Content (UGC) “Shocks”.
 - Websites who tell, share & curate the best stories win.
 - Websites who value & gamify UGC will attract great storytellers.
 - The Curatti.com multi-author, multi-thread content marketing model works."


In my opinion, there is tremendous value in bringing together relevant and useful content for your audience and trying to make it easier to use. 


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Peg Corwin's curator insight, February 1, 2:41 PM

Conclusions from three pros on CONTENT CURATION:

:

 - "The best content on your websites is THEIRS not YOURS.
 - Internet marketing moves to 90% curation, 10% creation.
 - There will be content & User Generated Content (UGC) “Shocks”.
 - Websites who tell, share & curate the best stories win.
 - Websites who value & gamify UGC will attract great storytellers.
 - The Curatti.com multi-author, multi-thread content marketing model works."


In my opinion, there is tremendous value in bringing together relevant and useful content for your audience and trying to make it easier to use. 


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TRENDS - Content Marketing 2014: What’s Out, and What’s In

TRENDS - Content Marketing 2014: What’s Out, and What’s In | Content Marketing and Curation for Small Business | Scoop.it
It’s hard to believe, but content marketing as a term that describes modern strategies has only been in use for about five years. In that time, the field of c
Peg Corwin's insight:

What’s in with CONTENT MARKETING? Engaging, Informative, and Conversational!

 - Answering questions

 - Adding value

 - Getting social

Click for all the details...


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CONTENT - 2014 Is The Year of Local Content and the Year of Local Tourist

CONTENT - 2014 Is The Year of Local Content and the Year of Local Tourist | Content Marketing and Curation for Small Business | Scoop.it
What is 2014 going to be the year of? One of my prediction is year of local. Local content, local tourism and local social. How about you?
Peg Corwin's insight:

Learn about LOCAL CONTENT opportunities for lead generation and link building.  See embedded Slideshare.


Quote:  "...local is winnable because very few people locally are active. I’ve called them Local Tourists. Who do you know that’s a local tourist? Someone that’s perpetually curious about local culture in your community."


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Peg Corwin's curator insight, January 12, 11:08 AM

See the embedded slideshare "Local Toolkit Part 1" 


Quote:  "...local is winnable because very few people locally are active. I’ve called them Local Tourists. Who do you know that’s a local tourist? Someone that’s perpetually curious about local culture in your community."


Good post for all with a locally focused business, to better understand the opportunities of local content from a lead- and link-generating perspectives.


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Why Content Marketing is a Definitive Method for Success in 2014

Why Content Marketing is a Definitive Method for Success in 2014 | Content Marketing and Curation for Small Business | Scoop.it
A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. Here's what we realized about content marketing in 2013, and where we're headed into 2014.
Peg Corwin's insight:

Find out what SearchEngineLand.com realized about CONTENT MARKETING in 2013 and where they are going in 2014.


Quote: "In 2014, the realization of the dire importance of content within business models is going to continue."


Their recommendation: an editorial calendar to track, plan and evaluate.


Read all their insights by clicking.


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Demand Media - Cautionary Tale of Low Quality Content

Demand Media - Cautionary Tale of Low Quality Content | Content Marketing and Curation for Small Business | Scoop.it
Take note, Twitter: Not every tech company has a happy ending after a ballyhooed IPO.
Peg Corwin's insight:

A cautionary tale for those producing low-quality content.   Content farm Demand Media is now at 1/4 of its peak value.


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TRENDS - 2014: The year content marketing finally grows up?

TRENDS - 2014: The year content marketing finally grows up? | Content Marketing and Curation for Small Business | Scoop.it
As we draw closer to the end of 2013, not a day goes by without someone committing a feverish 'future of content marketing' post into the marketing blogosphere.
Peg Corwin's insight:

Content Marketing's grown up. It...


- Has results by converstions.
- Should be used for customer insights.
- Must be personalized for buyer personas.
- Can be used in retargeting instead of ads.
- Is also useful for pre-targeting.
Click to learn more.


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TRENDS - Moz on Content Marketing Trends in 2014

TRENDS  -  Moz on Content Marketing Trends in 2014 | Content Marketing and Curation for Small Business | Scoop.it
2014 will be an exciting time for the future of content. As technology evolves and competition for user attention increases, marketers need to be agile and adapt to the growing needs and expectations of their customers.
Peg Corwin's insight:

==> "Posting new, unique content regularly on your site is NOT enough."


Moz identifies these CONTENT MARKETING TRENDS"

- "Competition to gain consumers' attention will increase
- Determining the key metrics to measure content's success will be more important
- Increased interest in content integration (content will be produced for multiple channels)
- Experimentation with content in new mediums"
Click for all the details.


Interesting matrix of products with high/low customerinvolvement and think vs emotion dimension.


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TRENDS - Adapt Or Be Left Behind - How The Marketing World Is Changing

TRENDS - Adapt Or Be Left Behind - How The Marketing World Is Changing | Content Marketing and Curation for Small Business | Scoop.it
It is massive, enormous, monumental, maybe even the second coming. Whatever you want to call it, we are currently experiencing more change in the marketing ecosystem then we have in the past 10 years...
Peg Corwin's insight:

MUST-READ POST on all the changes in marketing now.


Learn about..

 - "The huge changes that currently changing mature marketing channels
 - The number of “Teenage” channels are coming into their own
 -  The flurry of newborn channels that have just emerged
 - New channels that don’t exist today, but are on the near term horizon
 -  Why all the change? "


Quote:   "New channels and tactics create new opportunities for those that have the flexibility and risk profile to take advantage early.  Change in the marketing ecosystem is only accelerating. So if you take one thing away from this post, it should be this. Adapt or die."


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Brian Yanish - MarketingHits.com's curator insight, November 12, 2013 11:21 PM

Great article, lots of insights on where marketing is going in 2014 and beyond.

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TRENDS - 4 Crucial Content Marketing Trends

TRENDS - 4 Crucial Content Marketing Trends | Content Marketing and Curation for Small Business | Scoop.it
Marketing has never been easy, but these days it seems to have gotten even harder. Consumers can skip television ads by using DVRs, close pop-up…
Peg Corwin's insight:

Of the 4 CONTENT MARKETING TRENDS, I think MOBILE is the most important.  Here are its take-aways:


 - "Write shorter, punchier blog posts;
 - Format your web site for mobile;
 - Geo-target whenever possible;
 - Make your posts actionable."

Click for details,


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TRENDS - Google Trends To Find Out What's Hot

TRENDS - Google Trends To Find Out What's Hot | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

What are the trends for KEYWORD PHRASES in your niche?  Try Google Trends.


Also check its Top Charts and Hot Searches.


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TRENDS - Content marketing: 6 categories VCs are betting on right now

TRENDS - Content marketing: 6 categories VCs are betting on right now | Content Marketing and Curation for Small Business | Scoop.it
Where is the smart money going in content advertising?
Peg Corwin's insight:

Here are 6 CONTENT MARKETING CATEGORIES the VCs are betting on now.


- "Content Amplification
- Native Advertising
- Content – Advertising ‘Blurred Lines’
- ‘Contextual’ Real-Time Bidding
- Content Marketing Tools & Services
- Consumer Content Curation Tools"

Read a discussion of each.


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