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People don't share content that isn't credible. Credibility gets mentioned in passing as something content needs, but little has been said about how to build it. This is your guide.
How to build trust and credibility into your content marketing.
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From enterprise to small businesses, content marketing is one of the best ways to build trust with prospective customers. It's safe to say that trust building has replaced content as
"Just remember, the goal of content marketing and its sidekick social media marketing is to inform and entertain prospective customers in a way that inspires them to trust you for the right reasons; authentic, legitimate, deserving and well-earned trust. When the time comes for them to buy something, they buy from people they trust: you. Which, as I may have mentioned once or twice already, is the whole point of all this stuff. Trust, trust, trust; burn that into your brain. Content isn't king. Trust is king. Content is just how you get there."
"On the web, you can’t just sit down and give your customers a chance to get to know you face-to-face. The only chance you have to earn their trust is through your content. That’s why you have to follow these 4 tips EVERY TIME you hit the “Publish” button."
How to increase trust in website visitors:
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Excellent points, seldom made:
1. "Don't build on rented land 2. Help, not hype, your customer3. Write what people want to read, not what you want to write4. Reference industry influencers5. Create content for all types of readers6. There is more to content than links7. don't forget the "marketing" in content marketing. [Promote your stuff!]"
I couldn't agree more.