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How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
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Is Your Content Credible Enough to Share?

Is Your Content Credible Enough to Share? | Content Marketing and Curation for Small Business | Scoop.it
People don't share content that isn't credible. Credibility gets mentioned in passing as something content needs, but little has been said about how to build it. This is your guide.
Peg Corwin's insight:

How to build trust and credibility into your content marketing.

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TRUST - Content Isn't King. Trust Is King.

TRUST - Content Isn't King. Trust Is King. | Content Marketing and Curation for Small Business | Scoop.it
From enterprise to small businesses, content marketing is one of the best ways to build trust with prospective customers. It's safe to say that trust building has replaced content as
Peg Corwin's insight:

Excerpt:


"Just remember, the goal of content marketing and its sidekick social media marketing is to inform and entertain prospective customers in a way that inspires them to trust you for the right reasons; authentic, legitimate, deserving and well-earned trust. When the time comes for them to buy something, they buy from people they trust: you. Which, as I may have mentioned once or twice already, is the whole point of all this stuff. Trust, trust, trust; burn that into your brain. Content isn't king. Trust is king. Content is just how you get there."

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TRUST - Do People Trust Your Web Content?

TRUST - Do People Trust Your Web Content? | Content Marketing and Curation for Small Business | Scoop.it

"On the web, you can’t just sit down and give your customers a chance to get to know you face-to-face.  The only chance you have to earn their trust is through your content. That’s why you have to follow these 4 tips EVERY TIME you hit the “Publish” button."

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Peg Corwin's curator insight, July 23, 2013 7:14 AM

How to increase trust in website visitors:


  • "Inform, don’t sell
  • Eliminate the corporate speak
  • Let readers know you “get it”
  • Let them know who’s doing the talking"


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Content Isn't King. Trust Is King.

Content Isn't King. Trust Is King. | Content Marketing and Curation for Small Business | Scoop.it
From enterprise to small businesses, content marketing is one of the best ways to build trust with prospective customers. It's safe to say that trust building has replaced content as
Peg Corwin's insight:

Excellent points, seldom made:


1. "Don't build on rented land
2. Help, not hype, your customer
3. Write what people want to read, not what you want to write
4. Reference industry influencers
5. Create content for all types of readers
6. There is more to content than links
7. don't forget the "marketing" in content marketing. [Promote your stuff!]"


I couldn't agree more.

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