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Learn about short-form video trends and how they can help your inbound marketing strategy.
Add these types of videos to your content strategy?
- Reporting the news
- Silent Video
- How to and DIY
- Products in action
Click for video examples and discussion of each.
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If you would like to apply content marketing strategy to help grow your business, what I'm about to share with you will motivate you to begin immediately.
Read this case study where a 4 part video series generated a lead that turned into a customer, using CONTENT MARKETING and MARKETING AUTOMATION.
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With the release of Google’s recent Hummingbird algorithm update, mobile sites and strategies are in the spotlight.
Factors to consider in MOBILE CONTENT MARKETING:
- "Embrace mobile-first as the new mindset - Acknowledge tension between long-form and short-form content - Understand your audience’s mobile habits - Focus on your headlines - Find opportunities to work your lead-ins - Mix up your content lengths - Don’t overlook the power of formatting - Consider the reading level - Introduce video and visual content - Use secondary screens"
Click for insights and explainations on each.
See how content marketing leaders are effectively using video to convert customers in less time.
VIDEO CONTENT MARKETING best practices:
- "Not just for new content - Video channels - High production values - Used in all parts of the customer lifecycle - Featured on home pages - Interactivity - Professional grade video hosting - Emphasis on mobile - The power of story"
Click to learn more.
How can Content Marketing help you pull? http://summit.the-cma.com/ Traditional marketing thinks it's a numbers game, but content marketing is about a conver...
Fun video about CONTENT MARKETING vs traditional marketing, played out as two men competing for a woman.
What fun and how clever! Love the British accents, too.
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Content and conversations go hand and hand...watch.
crowdSPRING's blog about design, digital creativity, business strategy and more.
See several good examples of VIDEO STORYTELLING to expand your content marketing.
Video is a critical component of your content marketing strategy, especially your mobile strategy. Learn how your marketing strategy can guide your next video.
Here's what makes good video content:
Click to learn how to create a video content strategy.
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Finding new channels and videos on YouTube can be confusing, but these handy tips will help you get started.
Quick tips on how to identify good content from YouTube to share.
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Estimated reading time: 1 minute(s) Some call it a revolutionary technique to grow your business, but Marcus Sheridan a.k.a. the Sales Lion says is just common sense!
32 minute VIDEO about why CONTENT MARKETING is the best sales tool in the world.
Ryan Masters has done the heavy lifting a successful content marketing strategy demands, and it has enabled him to break into one of the Internet’s tough
CONTENT MARKETING with VIDEO and EMAIL.
The author used YouTube and email marketing to build his fitness coaching business. Emails his mail clients every day.
Recommends that you create products now. Don't wait.
Results: "The Workout Corner has over 4 million views and 39,000+ subscribers on YouTube. I have a large email following, and there are many more rising Spartans in training."
Click for insights and explainations.
Is it time for you to post on Facebook or send out a Tweet on Twitter...but you don't have anything cool to share with your content-hungry followers? If so, the
Here's a free 6 minute VIDEO about how to use Feedly, Prismatic and Buffer to CURATE and SHARE CONTENT with your followers.
Debra Mastaler mentioned the YouTube keyword tool again recently, and I don’t think I’ve been this excited about keywords in, well… ever. I confess to only now realizing how much of a help it can be.
Very interesting strategy for finding CONTENT OPPORTUNITIES to create video content.
Quote: Sample Plan:
After you get your idea, create a video, create a landing page, and promote.
Good step-by-step approach to developing long-tail keywords that your competitors may have missed.
"Explain your business in 3-minutes or less with a handcrafted explainer video. The most crucial part of your sale process is when your customers get to know your business for the first time. If your pitch is too long or boring, people will lose interest. But if you use an engaging explainer video, you will definitely get their attention."
Uses for EXPLAINER VIDEOS
- "Kick off a campaign or presentation - Provide a how-to video on your website - Training purposes - Obtain funding - Recruit staff - Affiliate tools - Teach - Trade Shows, to demo a product
It's increasingly clear how valuable video marketing can be, but many people struggle to figure out what types of video to create.
What kind of VIDEO should you create for your business? See these types with humorous video examples. Click to learn all the details.
Good video content subjects