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How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
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The Complete Guide to YouTube Content Marketing

The Complete Guide to YouTube Content Marketing | Content Marketing and Curation for Small Business | Scoop.it

Video is the future (or present) of content marketing, yet marketers seem to shun YouTube other than for viral videos. YouTube has a massive audience, it's ideal for branding purposes and it benefits your Google SEO. This guide shows you what content you should be curating, how to get a top ranking on YouTube and how to convert that following to your own platform.

Peg Corwin's insight:

Extensive guide to YouTube content marketing, complete with screenshots and examples.  See especially the conversion section where you learn how to get people to join your email list or click to your website.

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5 Trends in Short-Form Video to Reinvigorate Your Content Strategy

5 Trends in Short-Form Video to Reinvigorate Your Content Strategy | Content Marketing and Curation for Small Business | Scoop.it
Learn about short-form video trends and how they can help your inbound marketing strategy.
Peg Corwin's insight:

Add these types of videos to your content strategy?


 - Reporting the news

 - Silent Video

 - How to and DIY

 - Interacting

 - Products in action

Click for video examples and discussion of each.


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VIDEO SERIES - How Content Marketing and Marketing Automation Led to a $5,000 Retainer Client

VIDEO SERIES - How Content Marketing and Marketing Automation Led to a $5,000 Retainer Client | Content Marketing and Curation for Small Business | Scoop.it
If you would like to apply content marketing strategy to help grow your business, what I'm about to share with you will motivate you to begin immediately.
Peg Corwin's insight:

Read this case study where a 4 part video series generated a lead that turned into a customer, using CONTENT MARKETING and MARKETING AUTOMATION.


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MOBILE - 10 Steps To Creating A Mobile-Optimized Content Marketing Strategy

MOBILE - 10 Steps To Creating A Mobile-Optimized Content Marketing Strategy | Content Marketing and Curation for Small Business | Scoop.it
With the release of Google’s recent Hummingbird algorithm update, mobile sites and strategies are in the spotlight.
Peg Corwin's insight:

Factors to consider in MOBILE CONTENT MARKETING:


- "Embrace mobile-first as the new mindset
- Acknowledge tension between long-form and short-form content
- Understand your audience’s mobile habits
- Focus on your headlines
- Find opportunities to work your lead-ins
- Mix up your content lengths
- Don’t overlook the power of formatting
- Consider the reading level
- Introduce video and visual content
- Use secondary screens"


Click for insights and explainations on each.


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BEST PRACTICES - 9 Video Best Practices from Content Marketing Leaders

BEST PRACTICES - 9 Video Best Practices from Content Marketing Leaders | Content Marketing and Curation for Small Business | Scoop.it
See how content marketing leaders are effectively using video to convert customers in less time.
Peg Corwin's insight:

VIDEO CONTENT MARKETING best practices:


- "Not just for new content
- Video channels
- High production values
- Used in all parts of the customer lifecycle
- Featured on home pages
- Interactivity
- Professional grade video hosting
- Emphasis on mobile
- The power of story"

Click to learn more.


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FUN VIDEO - How can Content Marketing help you pull?

How can Content Marketing help you pull? http://summit.the-cma.com/ Traditional marketing thinks it's a numbers game, but content marketing is about a conver...
Peg Corwin's insight:

Fun video about CONTENT MARKETING vs traditional marketing, played out as two men competing for a woman.  


What fun and how clever! Love the British accents, too.


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Angela Heath's curator insight, October 14, 2013 1:53 PM

Content and conversations go hand and hand...watch.

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VIDEO - The Secret To Content Marketing Success: Storytelling

VIDEO - The Secret To Content Marketing Success: Storytelling | Content Marketing and Curation for Small Business | Scoop.it
crowdSPRING's blog about design, digital creativity, business strategy and more.
Peg Corwin's insight:

See several good examples of VIDEO STORYTELLING to expand your content marketing.


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VIDEO CONTENT MARKETING: Does Video Work in Your Content Marketing Strategy?

VIDEO CONTENT MARKETING: Does Video Work in Your Content Marketing Strategy? | Content Marketing and Curation for Small Business | Scoop.it
Video is a critical component of your content marketing strategy, especially your mobile strategy. Learn how your marketing strategy can guide your next video.
Peg Corwin's insight:

Here's what makes good video content:


  • "Create a visual representation of your brand.
  • Provide an insider perspective
  • Relay important messages to your customers.
  • Explain a concept
  • Launch a contest.
  • Document events.


Click to learn how to create a video content strategy.


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TIPS - How to Find New YouTube Content

TIPS - How to Find New YouTube Content | Content Marketing and Curation for Small Business | Scoop.it
Finding new channels and videos on YouTube can be confusing, but these handy tips will help you get started.
Peg Corwin's insight:

Quick tips on how to identify good content from YouTube to share.

  • "Start with Big Names
  • Get social
  • Watch, Share, Interact"

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How to Really Build an Audience in 2014

How to Really Build an Audience in 2014 | Content Marketing and Curation for Small Business | Scoop.it
Only fools depend on educational content to grow their audience, an outdated strategy that produces mediocre results.
Peg Corwin's insight:

Think drama, data, depth and design to build an audience in 2014.  Read all about it.

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Hands Down, One of the Most Engaging Talks About Content Marketing Online

Hands Down, One of the Most Engaging Talks About Content Marketing Online | Content Marketing and Curation for Small Business | Scoop.it
Estimated reading time: 1 minute(s) Some call it a revolutionary technique to grow your business, but Marcus Sheridan a.k.a. the Sales Lion says is just common sense!
Peg Corwin's insight:

32 minute VIDEO about why CONTENT MARKETING is the best sales tool in the world.


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CASE STUDY - How One Man Saved the Family Furniture Business, Then Built a Wildly Successful Online Fitness Company

CASE STUDY - How One Man Saved the Family Furniture Business, Then Built a Wildly Successful Online Fitness Company | Content Marketing and Curation for Small Business | Scoop.it
Ryan Masters has done the heavy lifting a successful content marketing strategy demands, and it has enabled him to break into one of the Internet’s tough
Peg Corwin's insight:

CONTENT MARKETING with VIDEO and EMAIL.


The author used YouTube and email marketing to build his fitness coaching business. Emails his mail clients every day.


Recommends that you create products now. Don't wait.


Results: "The Workout Corner has over 4 million views and 39,000+ subscribers on YouTube. I have a large email following, and there are many more rising Spartans in training."


Click for insights and explainations.


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HOW TO VIDEO - How to Find Awesome Content to Share on Social Media

HOW TO VIDEO - How to Find Awesome Content to Share on Social Media | Content Marketing and Curation for Small Business | Scoop.it
Is it time for you to post on Facebook or send out a Tweet on Twitter...but you don't have anything cool to share with your content-hungry followers? If so, the
Peg Corwin's insight:

Here's a free 6 minute VIDEO about how to use Feedly, Prismatic and Buffer to CURATE and SHARE CONTENT with your followers.

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CONTENT CREATION - Why The YouTube Keyword Tool Is So Amazing For Link Building

CONTENT CREATION  - Why The YouTube Keyword Tool Is So Amazing For Link Building | Content Marketing and Curation for Small Business | Scoop.it
Debra Mastaler mentioned the YouTube keyword tool again recently, and I don’t think I’ve been this excited about keywords in, well… ever. I confess to only now realizing how much of a help it can be.
Peg Corwin's insight:

Very interesting strategy for finding CONTENT OPPORTUNITIES to create video content.


Quote: Sample Plan:


  1. "Type a general search into the YouTube keyword tool.
  2. Look for longer-tailed phrases with “not enough data” listed.
  3. Check those phrases in Google and look for the ones with the least amount of results returned.
  4. Check those phrases in YouTube. (Yes, you can just skip Step 3 and go straight here, but I like to do the Google bit. Call me crazy.)
  5. Look at the dates and views to help you determine whether there’s a need for new content surrounding the phrase.
  6. If you find that trifecta of “old + many views + low results,” try creating something with it."


After you get your idea, create a video, create a landing page, and promote.

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Steve Hartkopf's curator insight, October 22, 2013 3:48 PM

Good step-by-step approach to developing long-tail keywords that your competitors may have missed.

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VIDEO - Videos To Explain Your Business

VIDEO - Videos To Explain Your Business | Content Marketing and Curation for Small Business | Scoop.it

"Explain your business in 3-minutes or less with a handcrafted explainer video. The most crucial part of your sale process is when your customers get to know your business for the first time. If your pitch is too long or boring, people will lose interest. But if you use an engaging explainer video, you will definitely get their attention."

Peg Corwin's insight:

Uses for EXPLAINER VIDEOS


- "Kick off a campaign or presentation
- Provide a how-to video on your website
- Training purposes
- Obtain funding
- Recruit staff
- Affiliate tools
- Teach
- Trade Shows, to demo a product


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VIDEO - The Kind of Video You Should Create for Your Business

VIDEO - The Kind of Video You Should Create for Your Business | Content Marketing and Curation for Small Business | Scoop.it
It's increasingly clear how valuable video marketing can be, but many people struggle to figure out what types of video to create.
Peg Corwin's insight:

What kind of VIDEO should you create for your business? See these types with humorous video examples.  Click to learn all the details.


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VIDEO Content Marketing: Does Video Work in Your Content Marketing Strategy?

VIDEO Content Marketing: Does Video Work in Your Content Marketing Strategy? | Content Marketing and Curation for Small Business | Scoop.it
Video is a critical component of your content marketing strategy, especially your mobile strategy. Learn how your marketing strategy can guide your next video.
Peg Corwin's insight:

Good video content subjects

  • Create a visual representation of your brand.
  • Provide an insider perspective
  • Relay important messages to your customers.
  • Explain a concept.
  • Launch a contest.
  • Document events.
Click to learn all the details.

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