Interactive content is the future of digital marketing. It keeps people on your site for longer and boosts the chance your content will go viral.
Examples of interactive content that will become more prominent infographics, podcasts, webinars, calculators. "Interactive content plays a critical role in enhancing the level of user experience (UX) on your site. If the content published on your site is useful and informative, then undoubtedly your site will receive an enormous amount of traffic."