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How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
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8 Visual Content Apps to Create Stunning Images and Videos |

8 Visual Content Apps to Create Stunning Images and Videos | | Content Marketing and Curation for Small Business | Scoop.it
Do you want to present visual messages in new ways? This article shows eight design resources and tools to create visual content quickly and easily.
Peg Corwin's insight:

Have been enjoying playing with QuotesCover but there are many wonderful tools here.

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How to Get Started With Visual Content Marketing

How to Get Started With Visual Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
Do you want to use visual content in your social media marketing? This article shares tools and tips for adding visual content to your marketing mix.
Peg Corwin's insight:

Practical suggestions to use visual content marketing, including getting the tools, creating an image library, posting one image per day, and more.


Quote: Chad Wiebesick, head of social media for the State of Michigan, explains that their team “focuses not on getting more fans and followers but on creating engaging content that inspires people to share.”

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Infographic: Create Better Visual Content – 10 Tips from EMC, Cisco, LinkedIn, Microsoft, Tumblr

Infographic: Create Better Visual Content – 10 Tips from EMC, Cisco, LinkedIn, Microsoft, Tumblr | Content Marketing and Curation for Small Business | Scoop.it
"And what is the use of a book,” thought Alice, “without pictures or conversation?” Alice in Wonderland Tell me something. When you look at your email
Peg Corwin's insight:

Find the combined expertise of 10 contributors on effective visual content.  My favorite its  "Visuals are the new headline. Start by adding images to LinkedIn posts to increase comments by 98%."

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How Visual.ly Can Help You Measure Metrics That Matter

How Visual.ly Can Help You Measure Metrics That Matter | Content Marketing and Curation for Small Business | Scoop.it
By surfacing the demographics, key interests, and online behaviors of a brand’s key influencers, analytics platforms can help marketers tailor their efforts to engage these audience segments.
Peg Corwin's insight:

Metrics for visuals?  Yes

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Content Curation On Stority (with images, tweets)

What You Need to Know About Content Curation
Peg Corwin's insight:

See this Storify pastiche of text, images and tweets as an example of multimedia content to tell the story of content curation.  


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VISUAL TWEETS - How to Make the Most of Visual Tweets

VISUAL TWEETS - How to Make the Most of Visual Tweets | Content Marketing and Curation for Small Business | Scoop.it
Tweets with images result in more clicks, favorites and retweets, so let's learn how we can make the most of visual tweets in a most non-intrusive way!
Peg Corwin's insight:

Learn how to create VISUAL TWEETS, and when to use them.


This author says "Just because visual tweets seem to work better for interaction, don’t do too many of them (no-more-than-once-a-day is my own rule of thumb so far)!"


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Angie Mc's curator insight, November 26, 2013 3:49 PM

I'm super eager to add engaging visuals to tweets. This article shares several creative ideas.

malek's curator insight, November 27, 2013 8:23 AM

how we can use visual tweets wisely without overusing them

Jane Ellen's curator insight, November 27, 2013 11:51 PM

It's all about the big picture.

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INFOGRAPHIC - 4 Local Inbound Marketing Reasons to Use Instagram

INFOGRAPHIC - 4 Local Inbound Marketing Reasons to Use Instagram | Content Marketing and Curation for Small Business | Scoop.it
Are you using Instagram for you local internet marketing?
Peg Corwin's insight:

INFOGRAPHIC How Instagram is good for business

  • promote your products
  • engage with followers
  • share comps and give aways
  • show behind the scenes


Use hashtags

See examples in this infographic


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VISUALS - How to Use Visual Content In Your Content Marketing

VISUALS - How to Use Visual Content In Your Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

Main recommendations are:


  • Learn various image-related tools can do
  • Use images relevant to the content 
  • Use multiple images throughout the text to get your point across
  • Add infographics and videos
  • Experiment with editing images to make your point
  • Ask for reader contributions
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10 Tools to Create Beautiful Infographics and Visualize Data

10 Tools to Create Beautiful Infographics and Visualize Data | Content Marketing and Curation for Small Business | Scoop.it
They used to say content is king. But what really makes up content? Gone are the days when “content” meant purely text. Today, if you want to engage and en
Peg Corwin's insight:

Learn about the capabilities of various tools to create infographics and marketing graphics.

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Erik Larson's curator insight, October 6, 12:11 PM

Great tools for creating some really high value content.

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How to Beat Your Competition Online by Trying this One Thing

How to Beat Your Competition Online by Trying this One Thing | Content Marketing and Curation for Small Business | Scoop.it
This is a guest contribution. You look around you, and there’s competition everywhere. Companies are mushrooming day and night. You ...
Peg Corwin's insight:

Beat your competition with visuals, visuals and text, visuals optimized for SEO.

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How to Use Visual Content for Real-Time Engagement

How to Use Visual Content for Real-Time Engagement | Content Marketing and Curation for Small Business | Scoop.it
Is visual content part of your social media strategy? This article shows four ways you can use visual content to motivate real-time interaction.
Peg Corwin's insight:

To use visual content for real time, Make It Easy to Shoot and Share, 
Ask for Contributions, Expect the Unexpected and Plan Ahead.

And have WiFi!!

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How to Create Visual Social Media Content

How to Create Visual Social Media Content | Content Marketing and Curation for Small Business | Scoop.it
Visual Content: Tools, tips and tactics that will help you incorporate visual storytelling into your social media campaigns with images and video.
Peg Corwin's insight:

Learn all about visual social media content:

 - The case for visuals

 - Types

 - How to create, links to tools

 - How to get visuals shared

 - How to use online images

 - How to use Instagram

 - How to use Pinterest

-  How to use Flickr

 - How to make the most of visuals

 Click for wonderful examples and details.


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TRENDS That Will Significantly Shape Content Marketing In 2014

TRENDS That Will Significantly Shape Content Marketing In 2014 | Content Marketing and Curation for Small Business | Scoop.it
In 2014, content marketing can be expected to run with the crown and be officially appointed the king of the web. Here are five trends to watch and be aware of to help you.
Peg Corwin's insight:

Content marketing trends, as seen by Social Media Hat:


- "Content partnerships replace media buys
- Visual assets over infographics
- C-Suite support for content marketing
- Compelling content to rise above the noise
- Content marketing, the new SEO"

Click for more insights.


Fav Quote: "Brands will begin to double down on content partnerships with media outlets that are built on collaboration and creativity."


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VISUAL CONTENT - Top 10 SEO Quotes: A Visual Representation

VISUAL CONTENT - Top 10 SEO Quotes: A Visual Representation | Content Marketing and Curation for Small Business | Scoop.it
The world of SEO is constantly changing. However, I've managed to find some pretty timeless and practical quotes. Below is a list of my favourite ten:
Peg Corwin's insight:

Great examples of how to add quotes to photos to create VISUAL CONTENT.  See all 10.


Also excellent SEO principles.


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VISUAL CONTENT - There’s an App for That: How to Get the Most From Your Visual Content

VISUAL CONTENT - There’s an App for That: How to Get the Most From Your Visual Content | Content Marketing and Curation for Small Business | Scoop.it
Visual content apps like Instagram, Vine, Snapchat and Pinterest have transformed content marketing. Tips for making them work in your content strategy.
Peg Corwin's insight:

Instagram, Vine, Snapchap and Pinterest are the 4 apps for creating visual content. The post spells out critical info and helpful tips on each.


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