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How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
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Infographic: Create Better Visual Content – 10 Tips from EMC, Cisco, LinkedIn, Microsoft, Tumblr

Infographic: Create Better Visual Content – 10 Tips from EMC, Cisco, LinkedIn, Microsoft, Tumblr | Content Marketing and Curation for Small Business | Scoop.it
"And what is the use of a book,” thought Alice, “without pictures or conversation?” Alice in Wonderland Tell me something. When you look at your email
Peg Corwin's insight:

Find the combined expertise of 10 contributors on effective visual content.  My favorite its  "Visuals are the new headline. Start by adding images to LinkedIn posts to increase comments by 98%."

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How Visual.ly Can Help You Measure Metrics That Matter

How Visual.ly Can Help You Measure Metrics That Matter | Content Marketing and Curation for Small Business | Scoop.it
By surfacing the demographics, key interests, and online behaviors of a brand’s key influencers, analytics platforms can help marketers tailor their efforts to engage these audience segments.
Peg Corwin's insight:

Metrics for visuals?  Yes

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Content Curation On Stority (with images, tweets)

What You Need to Know About Content Curation
Peg Corwin's insight:

See this Storify pastiche of text, images and tweets as an example of multimedia content to tell the story of content curation.  


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VISUAL TWEETS - How to Make the Most of Visual Tweets

VISUAL TWEETS - How to Make the Most of Visual Tweets | Content Marketing and Curation for Small Business | Scoop.it
Tweets with images result in more clicks, favorites and retweets, so let's learn how we can make the most of visual tweets in a most non-intrusive way!
Peg Corwin's insight:

Learn how to create VISUAL TWEETS, and when to use them.


This author says "Just because visual tweets seem to work better for interaction, don’t do too many of them (no-more-than-once-a-day is my own rule of thumb so far)!"


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Angie Mc's curator insight, November 26, 2013 3:49 PM

I'm super eager to add engaging visuals to tweets. This article shares several creative ideas.

malek's curator insight, November 27, 2013 8:23 AM

how we can use visual tweets wisely without overusing them

Jane Ellen's curator insight, November 27, 2013 11:51 PM

It's all about the big picture.

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INFOGRAPHIC - 4 Local Inbound Marketing Reasons to Use Instagram

INFOGRAPHIC - 4 Local Inbound Marketing Reasons to Use Instagram | Content Marketing and Curation for Small Business | Scoop.it
Are you using Instagram for you local internet marketing?
Peg Corwin's insight:

INFOGRAPHIC How Instagram is good for business

  • promote your products
  • engage with followers
  • share comps and give aways
  • show behind the scenes


Use hashtags

See examples in this infographic


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VISUALS - How to Use Visual Content In Your Content Marketing

VISUALS - How to Use Visual Content In Your Content Marketing | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:

Main recommendations are:


  • Learn various image-related tools can do
  • Use images relevant to the content 
  • Use multiple images throughout the text to get your point across
  • Add infographics and videos
  • Experiment with editing images to make your point
  • Ask for reader contributions
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How to Use Visual Content for Real-Time Engagement

How to Use Visual Content for Real-Time Engagement | Content Marketing and Curation for Small Business | Scoop.it
Is visual content part of your social media strategy? This article shows four ways you can use visual content to motivate real-time interaction.
Peg Corwin's insight:

To use visual content for real time, Make It Easy to Shoot and Share, 
Ask for Contributions, Expect the Unexpected and Plan Ahead.

And have WiFi!!

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How to Create Visual Social Media Content

How to Create Visual Social Media Content | Content Marketing and Curation for Small Business | Scoop.it
Visual Content: Tools, tips and tactics that will help you incorporate visual storytelling into your social media campaigns with images and video.
Peg Corwin's insight:

Learn all about visual social media content:

 - The case for visuals

 - Types

 - How to create, links to tools

 - How to get visuals shared

 - How to use online images

 - How to use Instagram

 - How to use Pinterest

-  How to use Flickr

 - How to make the most of visuals

 Click for wonderful examples and details.


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TRENDS That Will Significantly Shape Content Marketing In 2014

TRENDS That Will Significantly Shape Content Marketing In 2014 | Content Marketing and Curation for Small Business | Scoop.it
In 2014, content marketing can be expected to run with the crown and be officially appointed the king of the web. Here are five trends to watch and be aware of to help you.
Peg Corwin's insight:

Content marketing trends, as seen by Social Media Hat:


- "Content partnerships replace media buys
- Visual assets over infographics
- C-Suite support for content marketing
- Compelling content to rise above the noise
- Content marketing, the new SEO"

Click for more insights.


Fav Quote: "Brands will begin to double down on content partnerships with media outlets that are built on collaboration and creativity."


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VISUAL CONTENT - Top 10 SEO Quotes: A Visual Representation

VISUAL CONTENT - Top 10 SEO Quotes: A Visual Representation | Content Marketing and Curation for Small Business | Scoop.it
The world of SEO is constantly changing. However, I've managed to find some pretty timeless and practical quotes. Below is a list of my favourite ten:
Peg Corwin's insight:

Great examples of how to add quotes to photos to create VISUAL CONTENT.  See all 10.


Also excellent SEO principles.


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VISUAL CONTENT - There’s an App for That: How to Get the Most From Your Visual Content

VISUAL CONTENT - There’s an App for That: How to Get the Most From Your Visual Content | Content Marketing and Curation for Small Business | Scoop.it
Visual content apps like Instagram, Vine, Snapchat and Pinterest have transformed content marketing. Tips for making them work in your content strategy.
Peg Corwin's insight:

Instagram, Vine, Snapchap and Pinterest are the 4 apps for creating visual content. The post spells out critical info and helpful tips on each.


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