Content Marketing and Curation for Small Business
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STRATEGY - How To Write A Bare-Bones Content Strategy For Small Business

STRATEGY - How To Write A Bare-Bones Content Strategy For Small Business | Content Marketing and Curation for Small Business | Scoop.it
Peg Corwin's insight:
Content Strategy for Small Business
  • Compile customer assets
  • Repackage your offers
  • Interview customers monthly
  • Distribute strategically
  • Embrace blog metrics.


Small Biz Advantage:

"...customer insights are one area where a small business can have a serious edge above larger companies. Think of the costly and time-consuming focus groups huge companies often utilize just to figure out what their customers think. It’s true that companies are beginning to catch on to the potential of social listening for customer insights. However, starting your small business strategy off with customer insights, as opposed to trying to reconcile your latest focus group with your branding standards, can give you a relevance that transcends budgetary restrictions."

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Content Marketing and Curation for Small Business
How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin