Complete guide to auditing the content of a site, including a spreadsheet content audit template that puts data into perspective for better analysis.
Content Marketing and Curation for Small Business
How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
Find numerous posts on popular aspects of content curation and marketing by clicking the links below.
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Andrea Fryrear shares the importance of Agile Marketing for content teams and how to get started. See consistently better results with consistent quality content.
Learn all about agile content marketing and become a more efficient content creator. "See consistently better results with consistent quality content."
Learn how to identify, reposition, and optimize underperforming content to help your business start generating more views and leads.
Rev up that underperforming content, marketers, and make it work for you. Here's how, step by step.
Learn how to identify the most popular pages on your website, along with 10 detailed tips on how to optimize those pages for lead generation.
" ...companies that take on a structured approach towards conversion optimization are 2X as likely to see a large increase in sales."
I remember it like it was yesterday. Okay, maybe not, it’s actually been a long road but definitely one worth traveling. I’m talking about my journey into content marketing. If you’re not sure about whether it’s worth your time and effort, or you’re trying to convince the higher-ups it is worth the time and effort, ... Read More >
Content marketers, if you zero in on your audience write longer posts for them, spend more time promoting you content, you will build traffic constantly. Here's a case study to prove it.
SMB marketers struggle with content marketing: with limited time, resources, and budget, it's hard for them to scale their content strategy to get impactin
Content marketing automation tool - Scoop.it Content Director - explained in a quick video.
Readers are changing, and so should your content marketing strategy. Learn what types of content your audience wants and how to create it.
Social media posts, news articles and videos top the list of desired content.
Content marketing is not only about great content, it is about distribution too. These content distribution tools will amplify the reach of your content.
Learn how SimpleReach, Outbrain, Taboola, Xink and Inbound.org can help distribution your marketing content.
Google Analytics (GA) is a digital marketer’s best friend. I use it all the time to check metrics, spot trends
Content marketers, have you checked Google Analytics interest metrics of your website traffic? I just checked mine for ecommerce purchases and find it gives me good insights into target customers.
Find out the best methods to promote your content offers to the largest group of people.
Market that ebook? Yes, here's where to promote and how.
The key to getting all of this to work is to avoid being overly promotional. Yes, your purpose is to sell. But blog readers aren’t looking for a pitch.
Content marketers, do you incorporate testimonials into your posts? Do you mention deals? See these and more suggestions for getting readers to become customers.
Coming up with effective ideas for blog posts can take an immense amount of time. We want to show you a neat use of Keyword Explorer that can help get that time back.
Content marketers, find tools to help you generate content ideas in seconds.
Determine the cadence with which your brand can create uniquely valuable content, which Rand defined and described in a 2015 Whiteboard Friday. The key is to focus the lion's share of your attention on creating content that's exclusive and recognized as best-by-far in its class.
Instead of more and longer content, "Determine the cadence with which your brand can create uniquely valuable content, which Rand defined and described in a 2015 Whiteboard Friday. The key is to focus the lion's share of your attention on creating content that's exclusive and recognized as best-by-far in its class."
You write content, you get traffic to the blog you've built for your business... but that doesn't mean they're going to buy straight away.
Business from blog posts? Yes, if you post deals, write strong calls to action, create in-line product links, weave in reviews and are not be overly promotional. Learn how here.
Content marketing has become the standard, yet many marketers struggle with how to do it effectively. Learn 11 content marketing misconceptions to avoid.
Content marketers, here are thoughtful and realistic insights about content marketing. I liked this "According to The Fournaise Marketing Group, 76% of marketers use the wrong KPIs and metrics to assess the effectiveness of their strategies."
It's all here! This ultimate guide to content curation has tips on where to find great content, how to read it fast, and automation flows for social sharing
Detailed post about how to share, or curate, really useful content in your niche to build your brand. 1 - The one-a-day formula for great content curation. 2 - Content curation tools 3 - Where to find great content 4 - Advantages of being really good at content curation 5 - Who does it well: Curation heroes and 6 - Curation automation.
We need to think about a broader spectrum of content than "what our target audience wants." In today's Whiteboard Friday, Rand covers the nuance we should all have in mind when figuring out what content to create next.
Content Marketers, check this video which provides rationale for creating content that broadens exposure, earns links and reaches new niches as well as content that converts.
You wrote it years ago. It did well at the time. People liked it …and clicked, opened, commented and shared it. But then you and your readers moved on. You never looked back.
But maybe it’s time to revisit those old articles.
Maybe it’s time to update old blog posts and republish them.
Maybe bringing old articles up ... Read More >
What a good idea, content marketers. Rev up the old post and rank higher faster.
If you’re not mobile ready, you need to get there fast. Last year, it became official: North Americans are using their mobile device more than any other device. That means having a mobile ready business isn’t an option, but a requirement. However, “mobile readiness” can mean a lot of things. It falls under the umbrella [...]
Content marketers, watch localization, android and more trends for mobile content marketing
Content marketing automation can now bring marketers not just essential time saving benefits but also actionable insights and recommendations. Learn how.
Content marketers, take advantage of marketing automation to make your stream more useful and your work more efficient. Learn more.
Blogging with a purpose increases market share, consumer engagement, revenue growth, and ROI. Of course, you want to do that
Bloggers and Content Markers, here's a great list of types of blogs you can create that draw traffic, with tips on how to execute each.
In the tutorial down below we share with you a strategy that anybody can implement, no matter what market or niche your within. It’s a roundup strategy around when something is breaking (often called NewsJacking). It doesn’t even have to necessarily be breaking news in your industry, but can be something that a lot of people in... Read more »
Content marketers, here's a how to on creating a roundup post about something trending in your industry. Good source of traffic and links.
Do your readers hang on to your every word? I bet they don’t. Okay, that’s not fair because mine don’
Content marketers, this pro says that gripping content provides simple answers with new angles and appealing graphics.
I think it’s safe to say that smartphones aren’t a fad. Jokes aside, mobile Internet usage has been going u
Content marketers, here are mobile tips to make reaching your message easier and more effective. Most are on the technical side.
We've all faced disappointing traffic numbers and even heart-stopping dives. It happened to me recently on this website. Two year
Traffic hungry content marketers, have you tried the skyscraper technique? Created a post on top Q&A in your industry? Learn about these techniques and more to drive website traffic.
Blogging is an important part of digital marketing. And if you know me, you know I’m passionate about blogging. Thi
Bloggers, content marketers -- good insights on how to encourage engagement with your content. Yes, even color matters.