Content Marketing and Curation for Small Business
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CONTENT BRAND - Ask an Expert: How to Become a Content Brand

CONTENT BRAND - Ask an Expert: How to Become a Content Brand | Content Marketing and Curation for Small Business | Scoop.it

"In this installment of iAcquire’s “Ask an Expert” Samuel Axon of Sprout Social, Michael Brenner of SAP, Ken Ericson of Xerox, and Adam Toren of Entrepreneur answer 3 questions each."

Peg Corwin's insight:

Three questions for pros on becoming a CONTENT BRAND:


 - What is a content brand?

 - What's the strategy behind becoming one?

 - How do you create content that people really care about?


Click to learn their answers.


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Stefano Principato's curator insight, October 28, 2013 6:35 PM

I define a “content brand” as a brand that provides trusted insights to an audience.

Content Marketing and Curation for Small Business
How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin