It is massive, enormous, monumental, maybe even the second coming. Whatever you want to call it, we are currently experiencing more change in the marketing ecosystem then we have in the past 10 years...
MUST-READ POST on all the changes in marketing now.
- "The huge changes that currently changing mature marketing channels
- The number of “Teenage” channels are coming into their own
- The flurry of newborn channels that have just emerged
- New channels that don’t exist today, but are on the near term horizon
- Why all the change? "
Quote: "New channels and tactics create new opportunities for those that have the flexibility and risk profile to take advantage early. Change in the marketing ecosystem is only accelerating. So if you take one thing away from this post, it should be this. Adapt or die."
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