Brands are increasingly relying upon Content Marketing by creating and publishing relevant & valuable content. When you are kicking off ...
Content Marketing and Curation for Small Business
How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
Find numerous posts on popular aspects of content curation and marketing by clicking the links below.
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Content that answers questions is one of the most effective forms of content marketing. In preparation for our upcoming webinar with Lee Odden on ‘How To Be The Best Answer’ we analysed over 600,000 answer posts. We set out below our findings … Continued
Learn the 10 points that characterize the best answer to any question, which helps your content provide really useful information, rank in search and get you inbound links.
Pain is often a difficult subject to talk about. But if you think about it, the entire point of bein
Great deep dive into understanding and respecting your customers' pain points. I was most interested in the various ways that companies identify these problems - see graphic.
I think it’s safe to say that smartphones aren’t a fad. Jokes aside, mobile Internet usage has been going u
Lots of specific guidance to help users like your mobile content. Check yours against these points?
Content marketing is different these days. You used to be able to publish blog posts on just about anything, an
Make it easier to promote your content with these tools. See screenshots, and suggestions to take advantage of their strengths.
In most cases, how you present your content is just as important as what you write about. Depending on ho
People love list posts and guides And they link to really good ones, so create these. See how, and more linkable content you can offer.
How much content have you written in the past month? Are you happy with that amount? Most marketers answer n
Would you believe that limiting the time you have to write can help you create content faster? Learn this and more tricks.
Are you beating your competition at content marketing? Use this Competitive Content Analysis guide to measure the competition.
Super good post about ways to see how your competition stacks up. Free and paid tools to help you with the comparison.
Wondering how to generate leads from SlideShare? Discover four simple steps to make your SlideShare presentation a powerful lead-generating marketing tool.
Improve your lead gen with these SlideShare tips on design, calls to action and content strategy.
Are your blog posts ranking lower in search than you'd like? Discover tools and tips to help you improve the search ranking of your blog posts.
Are you revising existing posts to improve their search ranking? Then read this for some excellent advice.
Separate your brand from the competition by delivering knockout personalized content at every point of engagement.
If your business has a local service area, read this to better understand local content that you can use to connect strongly with local users and build your search ranking.
We've all faced disappointing traffic numbers and even heart-stopping dives. It happened to me recently on this website. Two year
Power ideas from high effort, high reward content marketing to rev up your traffic. Most I had never heard of.
You Just Published a Blog Post. Here Are the 14 Things You Need to Do Next.
Good list for content marketers on what promotion to do AFTER you publish. I suggest creating a Google Doc or Excel sheet and making sure each post receives the full treatment.
B2B marketers are focusing on outsourcing some of their work to specialists
Lead magnet ideas for your content marketing campaigns,.
Writing on Medium can have a big impact on your business. The best thing about Medium is that you can make your content go viral on a small budget.
Good tips for getting traction for your content on Medium or for that matter, Linkedin Publisher.
Form optimization pro, Marcus Taylor, drops by to tell us how to get people to fill out your online forms and become leads on this episode of the Agents of
Did you know that there are 7 factors that affect whether or not someone fills out a website form? If you want leads/conversions, this podcast/blog post is a must listen.
Have you ever wondered how some bloggers and online entrepreneurs manage to crank out tons and tons of useful an
Want viral content that generates leads? This is a great headline for a meaty post full of excellent recommendations that are best practices for both content creation and promotion.
Check these 4 steps to be sure your Content Marketing is on the right path. If you are not creating content specifically for targeted readers, you will not reap the rewards.
Lisa Buyer brings great advice for handling your business on LinkedIn when tragedy strikes. The Missing Link welcomes Lisa Buyer to talk about her favorite subject, public relations. The difficult events of our world are becoming the new norm and you need to be prepared to make the best PR decisions in any given moment.... Listen to episode
Insightful episode on a crisis social media in light of Orlando. On the proactive side, my fav insight is to use Linkedin Ads to market to journalists and industry bloggers. Would not have thought to do that. Thanks.
I’ve noticed that there’s something that scares most marketers. We love our data. Most marketers find it fun to revie
To get your content to convert into sales, you must deeply understand your readers problems, drive the pain home and then craft a narrative that supplies solutions.
Social media advertising doesn't need a huge ad budget, offers the most scalable content promotion, and is proven to turn visitors into leads and customers.
Super excellent post on how to really use content marketing and social media to generate sales.
If you follow this plan – and keep on commenting, writing guest posts, and optimizing content that’s working well – you'll grab your first 1000 subscribers.
Sensible practical steps anyone with time can take to get that first 1,000 blog subscribers.
If you want to generate better results, you have to do more than just produce content. Learn how to amplify your content to maximize distribution and impact
Meaty post with many suggestions to get more mileage out of your current and valuable content.
Because today’s marketers operate in such a content-saturated marketplace, we need additional promotional muscle. Step forward pay per click, or PPC.
Use Pay Per Click ads in Content Marketing? Yes, says this pro.
But what does it take to write really compelling evergreen blog content? And what returns will it bring? The reward really is worth the effort.
Thoughtful post about creating evergreen content. In addition to the obvious how to guides, have you considered FAQs, glossaries, "history of" and checklist posts?