Content Marketing and Curation for Small Business
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Check These 5 Tactics to Make Your Content Go Viral #infographic

Check These 5 Tactics to Make Your Content Go Viral #infographic | Content Marketing and Curation for Small Business | Scoop.it
We’ve shared other infographics on the elements of viral content and I’m always hesitant at pushing viral as a strategy. Viral content can bring brand awareness – we see that often with videos.

Via Brian Yanish - MarketingHits.com, Beth Kanter
Peg Corwin's insight:

Learn with pictures what makes content share-worthy, and even viral.

more...
Jakarta Web Developer's curator insight, July 7, 2014 11:07 AM

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Beth Kanter's curator insight, July 8, 2014 10:23 AM

Very useful infographic summarizing the problems with content that isn't being shared and how to solve that problem.  I like the good practical tips for creating more "emotionally charged" content.   The other main points:


  • Lack of emotional appeal – people share content that generates curiosity, amazement, interest, astonishment, uncertainty, admiration and humor.
  • Not “Share Worthy” – people want to share it, it’s easy to share, it provides value, and it’s going to draw attention to those who share it.
  • Bad Timing – find the times of the day, week, season or event that the content is in demand and popular.
  • Poor Design – the layout, colors and visual appeal matters when it comes to sharable content. An investment in design is an investment in the likelihood it will be shared.
  • Poor Distribution – this is probably the one we see least deployed… distribute and promote your content across sites where it’s going to reach a large audience.



Content Marketing and Curation for Small Business
How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin