Content Marketing and Curation for Small Business
How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
Find numerous posts on popular aspects of content curation and marketing by clicking the links below.
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The ultimate guide on how to write blogs that rank on page one in search
Content marketers, the tip to link to Influencers is a good one and will encourage broader reach.
A definitive guide for how to use content and inbound marketing in the professional services industry.
Content marketing for professional services is "...about sharing expertise and just showing that you give a damn about whether the client - or referral partner - is successful." Great point.
Use our Lead Goal Calculator to figure out exactly how many leads you need to drive each month for your company to hit its revenue and growth goals.
Know how many leads, followups, and calls you need to reach your revenue goals. Key data to make your numbers.
When it comes to content marketing “hacks,” this is one of my absolute favorites. So many marketers finish a piec
Content marketers, here are excellent suggestions for getting more mileage out of past efforts. Read on...
Learn how a content amplification strategy helps your content gain shares and links to build authority and drive traffic – Content Marketing Institute
Content Marketers, "BuzzSumo research identified five content formats that have potential to achieve both links and shares:"
You shouldn't stop content marketing during a website redesign or a rebrand. Let's find out why.
Web redesign in the works? “Getting your content strategy in order should be at the top of your website redesign project list”
Struggling with turning your visitors into leads? Discover 11 effective lead magnets you should use for a successful lead generation strategy!
More leads and emails? Try a better lead magnet in your content marketing. See alternatives here.
The headline formulas, where to use them, and a done-for-you headline generator
Headline Formulas That WORK for blog posts, emails and more.
How to make them, where to use them, providing the upgrade, and more
Excellent ideas for content that people will give you their emails to get. Check it out.
Creating long-form content is one of the best things you can do for your online marketing strategy. Long-form content tha
Solid content creation recommendations in this thorough post. Just fight through the popups and read on.
20%. That’s the average amount of your readers who will actually finish your content and get to the bottom of the page. Move up calls to action for your lead magnets up to into that 20%!! And this is just the first hack. Click for them all.
Bing especially looks at content quality, which is defined as authority, utility, and presentation. All web content needs to satisfy this trifecta to have a fighting chance to be the top Bing search result.
Search marketers, don't forget about Bing. Learn what matters to this search engine in particular. "Bing especially looks at content quality, which is defined as authority, utility, and presentation. All web content needs to satisfy this trifecta to have a fighting chance to be the top Bing search result."
Search engine optimization sounds great on paper, but when put into practice, it’s a bit tougher. Marketing in your specifi
More free but targeted search traffic to your site? Learn what factors matter and find solid advice on how to improve them.
Here's what you need to know about Google Analytics fastbase, the tool to help you identify your web traffic into real business contacts
Are you dying to know the names and emails of people visiting your website? Check this. I'm exploring it now.
Social Media Marketing Podcast 229. In this episode Darren Rowse explores how to take your blog to the next level.
Content marketers and bloggers, learn how to use your blog to achieve business goals through content strategy, an editorial calendar, a portal and a unique home page. Darren Rowse is a real pro at this.
Innovators and Early Adopters are the ones that might share or link your content in a way that has a large impact. If your content is not good enough to interest them, then you've failed.
Content marketers, "Innovators and Early Adopters are the ones that might share or link your content in a way that has a large impact. If your content is not good enough to interest them, then you've failed." Learn how to find and focus on them.
Tune in to discover the ins and outs of a well-designed case study and how case studies will boost you
B2B marketers, improve your case studies with this podcast and program outline. Super good.
I recommend viewing cognitive biases simply as a means of connecting with your audience more quickly—as a way to gain their attention, move them through the sales funnel more efficiently, and increase your odds of converting them into customers.
Content marketers, learn how to use the bandwagon effect, anchoring effect, halo effect and belief bias in your marketing. Fav quote: "I recommend viewing cognitive biases simply as a means of connecting with your audience more quickly—as a way to gain their attention, move them through the sales funnel more efficiently, and increase your odds of converting them into customers."
Content marketers, heads up for these 2017 trends: "Content Will Become More Labor Intensive and Higher Quality, Influencer Marketing Will Continue to Increase in Importance, Artificial Intelligence is Changing SEO, Great Content Marketing Focuses on the End User, Voice Search Will Impact Content Marketing But How?"
This process to analyze bottom of the funnel content has helped people find thousands of dollars of monthly profit buried inside Google Analytics.
Excellent, quantitative approach to generating more profit from your current content using free Google Analytics data.
Think only the big influencers and celebrities make money? Make room for the micro-influencers and the three monetisation strategies they can use.
Bloggers, do you want to start earning revenues for your content? Find tips on how bloggers with low traffic can reach out to brands and how to concentrate your influence to increase your value.
We analyze user sentiment regarding the nine content marketing tools that received the highest user satisfaction ratings on G2 Crowd.
Content marketers, learn the strengths and weaknesses of the tools Uberflip, Curata, Contently, Ceros, Scoop.it, SnapApp, Skyword, Ion Interactive and Kapost, all in one place.
If the last few years have taught us anything, it's that people want their content ASAP and all at once. Improve your lead-gen strategy and conversions by axing webinars and marketing a bit more like Netflix.
Generate leads with on-demand content. This approach avoids technical glitches of webinars, creates opps for multiple conversions and allows you to invest in quality.
At the top of the episode, I say, “Make reading your blog a chore or a bore and it’s bye-bye baby.”
Listen to this edition of Content Matters to pick up a long list of tips you can easily apply to design a more attractive and reader-friendly blog and get more from your content marketing efforts.
Learn the latest in formatting and optimizing your blog post to encourage the actions you want and strengthen other pages on your website.
Want to deliver quality social media content for the next year? Discover how to fill a social media content calendar with a year's worth of content.
With 2017 around the corner, now's the time to create that social media calendar for next year. Here's how using any spreadsheet.