Content is a king of SEO. We have provided 5 ways how to write a viral content for your SEO activity to get high rankings in search engines.
Content Marketing and Curation for Small Business
How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin
Find numerous posts on popular aspects of content curation and marketing by clicking the links below.
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Is it possible to be interesting in a boring industry? Ryan Hanley stops by to share how he helps brands find their audience & increase online exposure.
Ryan challenges people to create and promote 100 short videos answering your client's pressing questions, one a day for 100 days. Says it's guaranteed to bring you a steady stream of business over time.
Many good ideas on how to understand the content management strategy and keyword targets of competitors.
Many marketers balk at the prospect of creating content for industries that just aren't conducive to interesting topics. This post explains why that's short-sighted, and offers a different approach.
Good basic advice on getting revved up and understanding how to create shareable content for "boring" industries.
What's the difference between a good writer and a good content marketer? And how do you become one of Copyblogger's Certified Content Marketers?
Content marketing -- "It has to move the audience, It has to earn attention, It has to have spark, It usually relies on proven structures, People have to know how to think of you."
Most of your followers, fans, email subscribers etc don’t get to see your content.
- You need to send it multiple times.
- You need to send it in different ways (e.g. different text, different images)
- You need to use the tools to help you – Bufferapp, Sprout Social, CoSchedule etc.
Aside from SEO best practices, you need to share your content multiple times and in different formats. Learn more in point 5.
Find out how to create a quiz and embed it on your website as a part of your marketing efforts.
Quizzes for content marketing? Yes. Learn types of quizzes you might create, find out about quiz platforms, and see examples.
Increase your traffic, leads, and conversions with content marketing. Kelsey Libert shares the inside scoop on the techniques that contributed to Fractl's success.
Comprehensive content marketing takes resources, especially when content that earns top pickups depends on original research.
If eCommerce businesses hope to remain competitive with Amazon, eBay, big box brands, and other online retail juggernauts, they'll need to learn how to conduct content marketing, lead generation, and contact nurturing as part of a comprehensive inbound marketing strategy. Learn how to add lead generation and contact nurturing to your inbound marketing toolkit.
Extensive post about how inbound marketing works for ecommerce businesses.
Learn how to "Build An 'Always On' Content Plan With Automatic Processes (AP)."
Learn how to grow your target audience and improve your local SEO with a strong local content strategy.
Excellent post on developing and executing a local content strategy.
Key points are:
"Local content doesn't just mean the written word, Scalable does not mean fast and easy growth, and You need a continuous local content strategy" Find a 7 step process to create such continuous local content, which assumes multiple staff contributions.
A quick but on-target outline of the lead gen process using content.
15 Places You Should Be Sharing Your Blog Posts (Other Than Facebook And Twitter)
Are you sharing your content on Slideshare? Reddit? No? See more ideas for places to share.
The strategies for content promotion are:
1."Send new content to your email list
2. Share multiple times to social media
4. Send an outreach email
5. Mention an influencer (then mention that you’ve mentioned him or her)
6. Submit the post to a content community
7. Connect with a mentoring/peer group
8. Make it easy for readers to share your content
9. Focus on the places that get the best results
10. Paid ads and remarketing
Content curation will soon be expedited with a new Linkedin company app.
With the right setup, Google Analytics offers far more than the standard built-in metrics for your content. This post shows how to use content groupings and custom dimensions to maximize your insights.
Using this post, I learned how to set up content groupings in Google Analytics with target keyword phrases. One grouping were main site topics. Another were blog authors. The advantage is that you can then use these groupings to look at traffic sources, pageviews, user paths and more. It's not hard.
Slick video creation tool.
Pain Aware people respond to seeing solutions to their pain, or even their pain itself.
Solution Aware people respond to high-level benefits -- so don’t think of the problem, folks, think of the solution.
Brand/Product Aware people want to see the biggest and best benefit your product has to offer before you introduce them to the rest of the benefits. They love the phrase "But wait, there’s more!"
Problem Aware people realize they have a problem ... but they have no idea how to solve it.
Completely Unaware people are more clueless about their problems than Alicia Silverstone in the ‘90s.
Copy writing for conversion is challenging, and this post offers useful tips. Most interesting to me were the different types of customer awareness: pain aware, solution aware, brand/product award, problem aware and completely unaware. Click for more.
Does your business blog need a transformation? Follow these seven steps to get in shape.
Cute infographic with the basics of serious blogging.
This is a guest contribution from Brian Casel. If there’s one common thread among many of those who build successful ...
Good post to help you think through your target market and their needs so your content is on track. Learn your Who and Why, what resonates and how to get that exposure.
This is a guest contribution from copywriter Robin Geuens. Can I ask you a question? When you published your first post, ...
5 solid techniques to get more traffic for your blog posts.
In this post, Simon details a new content process designed to take advantage of the trend toward long-tail keywords by tying your content to more specific search opportunities.
Google search has changed to focus more on the intent of the specific user.
"What that means, in practice, is that a search for "coffee shop" will actually have context, and one of the reasons for wanting you signed in is to allow the search engine to collect further signals from you to help understand that query in detail. That means things like your location, perhaps even your brand preferences, etc."
The take-away for content marketers is: "...that means understanding the audience you are attempting to capture and, in doing so, outlining the key questions they are asking every day."
Growth hacks, how-tos, and a complete overview on how to use medium for your digital marketing strategy and blogging.
Should you use Medium to reach your audience?
"Imagine starting a blog with zero overhead. Imagine having a place online to write your thoughts, tips, and learnings and share with a built-in audience and an immediate potential for viral traffic. Imagine a really great writing app."