With Google getting better and better at recognizing the true relevancy of pages, we can't stay focused on keywords. In today's Whiteboard Friday, Rand explains how focusing on the right topics and being relevant to the right people can drive more valuable traffic than simply ranking for keywords.
Peg Corwin's insight:
EXCELLENT 10 minute video explaining how search engines work to send keyword traffic to pages on your website. I keep sending this link to clients, and I want to share it again here.