Content Marketing and Curation for Small Business
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Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings

Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings | Content Marketing and Curation for Small Business | Scoop.it
With Google getting better and better at recognizing the true relevancy of pages, we can't stay focused on keywords. In today's Whiteboard Friday, Rand explains how focusing on the right topics and being relevant to the right people can drive more valuable traffic than simply ranking for keywords.
Peg Corwin's insight:

EXCELLENT 10 minute video explaining how search engines work to send keyword traffic to pages on your website.  I keep sending this link to clients, and I want to share it again here.  


 MUST watch.

more...
Sales Renewal's curator insight, January 17, 2015 7:49 AM

It's very clear. Digital marketing has shifted from focusing on keyword rankings and what the search engines want to see to the "modern" model of focusing on the broader customer-focused, integrated programs.

Andrew Wroblewski's curator insight, January 17, 2015 8:32 AM

http://www.facebook.com/YourProfitWeb

Content Marketing and Curation for Small Business
How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin