Content Marketing and Curation for Small Business
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Constant Content: The Silver Bullet for Failing Content Marketing Strategy

Constant Content: The Silver Bullet for Failing Content Marketing Strategy | Content Marketing and Curation for Small Business | Scoop.it
The State of Content Marketing Survey told us that 92% of marketers don't have a clear plan for content marketing. The only answer: the constant content approach.
Peg Corwin's insight:

Constant content strategy?  "...we intersperse the bigger campaigns with lots of owned content, creating a blog and resources section that gives the new visitor something to explore and come back to...That consistent delivery — and the audience retention it creates — comes from the smaller content pieces, the glue that binds it together; the strategy in its entirety."

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David Picard Roussel's curator insight, April 11, 7:33 AM

[ Stratégie ] (v.anglaise) Quand et à quelle fréquence doit-on déployer son contenu. Article très bien détaillé.

Content Marketing and Curation for Small Business
How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin